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For Companies At a Glance
- Tasks: Create and optimise engaging content marketing campaigns across various channels.
- Company: Join a dynamic team at Keystone Education Group, a leader in global education marketing.
- Benefits: Flexible hybrid work, skill development opportunities, and a supportive international team.
- Why this job: Make a real impact in the higher education sector while growing your marketing skills.
- Qualifications: 3-4 years in B2B content marketing; HubSpot experience preferred.
- Other info: Work with passionate professionals and enjoy a diverse, inclusive environment.
The predicted salary is between 30000 - 40000 ÂŁ per year.
Are you creative, curious, and constantly asking why? Do you love content marketing and keep up to date with the latest developments? Are you interested in international education and have experience in B2B marketing for higher education? If you answer “yes” to these questions, this role could be just right for you!
We are seeking an experienced Content Marketing Specialist to join our B2B Group marketing team. This role is perfect for someone with hands-on marketing experience who is ready to take the next step and own projects across paid media, automation, content distribution, and analytics. You will work closely with colleagues across marketing, sales, and product to execute campaigns that strengthen Keystone’s brand presence and generate high-quality leads for our global sales team.
What You’ll Do
- Plan, execute, and optimize content marketing campaigns across channels (organic social media, LinkedIn, Google Ads, paid social, email marketing etc.)
- Help coordinate physical and online events (webinars, in-person events, and contribute to conferences like NAFSA, EAIE, etc.)
- Develop case studies, video testimonials, whitepapers, and other marketing collateral designed to engage the higher education community
- Contribute to proposals for sessions and presentations at industry conferences such as NAFSA and EAIE
- Collaborate with content and design teams to create engaging B2B campaigns
- Manage and segment email nurture workflows and utilize marketing automation (HubSpot experience a plus)
- Track campaign performance, analyze data, and deliver actionable insights
- Support SEO and website optimization initiatives for B2B websites (e.g., keg.com)
- Stay updated on digital marketing trends to continuously improve our approach
What We’re Looking For
- 3–4 years of professional experience in B2B content marketing
- Experience using Hubspot CRM, especially Marketing Hub
- Experience working across the UK or Asia-Pacific regions – higher education or edtech experience preferred!
- Paid advertising experience across Google Ads, LinkedIn, and other platforms
- Strong written and verbal communication skills (exceptional English required; additional languages a plus)
- Data-driven mindset with the ability to measure ROI and campaign effectiveness
- Comfortable working in a fast-paced, international team
- A proactive, curious marketer who is eager to learn and grow
- Experience working within international higher education or study abroad experience is a plus!
What We Offer
- A role with impact in the global higher education sector
- Opportunities to develop your skills and advance your career
- A supportive, international team with colleagues across Europe, the US, and beyond
- Hybrid work setup with flexibility
Locations
Hybrid roles in Sheffield, UK. Remote candidates from UK will be considered.
How to Apply
Ready to make your mark in global education marketing? Apply now with your CV and a short cover letter telling us why you’d be a great fit. Please send us your application by hitting the button "Apply here!".
About Keystone Education Group
At Keystone, you will be working with passionate, professional and high-performance individuals. Together, we have grown successfully into more than 700 talented employees with sites that are recognized as the world's leading search engines for education. Ambition, drive and great ideas help us reach our goals – join us in the next step of your career! Keystone is an equal opportunity employer. We celebrate diversity and are deeply committed to fostering an inclusive environment for all employees.
Marketing Specialist (B2B). in Sheffield employer: Educations Media Group
Contact Detail:
Educations Media Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Specialist (B2B). in Sheffield
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry, especially at events or webinars related to higher education. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, share your fresh ideas and marketing methods. They’ll love seeing your passion for content marketing and how you keep up with the latest trends.
✨Tip Number 3
Don’t just apply anywhere; apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our team at Keystone.
✨Tip Number 4
Prepare for interviews by brushing up on your data-driven mindset. Be ready to discuss how you measure ROI and campaign effectiveness. Employers love candidates who can back up their creative ideas with solid analytics!
We think you need these skills to ace Marketing Specialist (B2B). in Sheffield
Some tips for your application 🫡
Show Your Creativity: When writing your cover letter, let your creative side shine! Share fresh ideas or unique marketing methods you've used in the past. We love seeing how you think outside the box!
Tailor Your CV: Make sure your CV highlights your B2B marketing experience, especially in higher education. We want to see how your skills align with what we’re looking for, so don’t be shy about showcasing relevant projects!
Be Data-Driven: Since we value a data-driven mindset, include examples of how you've measured campaign effectiveness in your previous roles. Show us how you’ve used analytics to drive decisions and improve results!
Apply Through Our Website: Ready to take the plunge? Make sure to apply through our website by hitting the 'Apply here!' button. It’s the best way for us to receive your application and get the ball rolling!
How to prepare for a job interview at Educations Media Group
✨Know Your Stuff
Make sure you’re well-versed in the latest trends in B2B content marketing, especially in the higher education sector. Brush up on your knowledge of tools like HubSpot and be ready to discuss how you've used them in past campaigns.
✨Showcase Your Creativity
Prepare examples of innovative marketing campaigns you've executed. Think about how you can bring fresh ideas to the table and be ready to discuss how you approach problem-solving in a creative way.
✨Be Data-Driven
Since this role requires a data-driven mindset, come prepared with metrics from your previous campaigns. Be ready to explain how you measure ROI and what insights you've gained from analysing campaign performance.
✨Engage with the Team
This position involves collaboration across various teams, so show your interpersonal skills. Prepare to discuss how you’ve worked with sales, design, or content teams in the past and how you can contribute to a supportive team environment.