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For Companies At a Glance
- Tasks: Plan and execute innovative digital marketing campaigns across various channels.
- Company: Join a leading global education marketing team at Keystone Education Group.
- Benefits: Hybrid work setup, career development opportunities, and a supportive international team.
- Why this job: Make a real impact in the global higher education sector with your creativity.
- Qualifications: 3-4 years of B2B marketing experience and strong communication skills.
- Other info: Work in a fast-paced environment with opportunities for growth and learning.
The predicted salary is between 28800 - 48000 £ per year.
Are you creative, curious, and constantly asking why? Love digital marketing, always keeping up to date with the latest developments. Interested in international education? Worked in B2B marketing for higher education? Love to come up with fresh ideas and new marketing methods? If you answer "yes" to these questions, this role could be just right for you!
The Role
We are seeking an experienced Digital Marketing Specialist to join our B2B Group marketing team. This role is perfect for someone with hands‐on marketing experience who is ready to take the next step and own projects across paid media, automation, content distribution, and analytics. You will work closely with colleagues across marketing, sales, and product to execute campaigns that strengthen Keystone's brand presence and generate high‐quality leads for our global sales team.
What You'll Do
- Plan, execute, and optimize marketing campaigns across channels (organic social media, LinkedIn, Google Ads, paid social, email marketing etc.)
- Help coordinate physical and online events (webinars, in‐person events, and contribute to conferences like NAFSA, EAIE, etc.)
- Develop case studies, video testimonials, whitepapers, and other marketing collateral designed to engage the higher education community
- Contribute to proposals for sessions and presentations at industry conferences such as NAFSA and EAIE
- Collaborate with content and design teams to create engaging B2B campaigns
- Manage and segment email nurture workflows and utilize marketing automation (HubSpot experience a plus)
- Track campaign performance, analyze data, and deliver actionable insights
- Support SEO and website optimization initiatives for B2B websites (e.g., keg.com)
- Stay updated on digital marketing trends to continuously improve our approach
What We're Looking For
- 3–4 years of professional experience in B2B marketing experience (B2B experience)
- Experience using HubSpot CRM, especially Marketing Hub
- Experience working across the UK or Asia‐Pacific regions – higher education or edtech experience preferred!
- Paid advertising experience across Google Ads, LinkedIn, and other platforms
- Strong written and verbal communication skills (exceptional English required; additional languages a plus)
- Data‐driven mindset with the ability to measure ROI and campaign effectiveness
- Comfortable working in a fast‐paced, international team
- A proactive, curious marketer who is eager to learn and grow
- Experience working within international higher education or study abroad experience is a plus!
What We Offer
- A role with impact in the global higher education sector
- Opportunities to develop your skills and advance your career
- A supportive, international team with colleagues across Europe, the US, and beyond
- Hybrid work setup with flexibility
Locations
- Hybrid roles in Sheffield, UK.
- Remote candidates from UK will be considered.
How to Apply
Ready to make your mark in global education marketing? Apply now with your CV and a short cover letter telling us why you'd be a great fit. Please send us your application by hitting the button "Apply here!".
About Keystone Education Group
At Keystone, you will be working with passionate, professional and high‐performance individuals. Together, we have grown successfully into more than 700 talented employees with sites that are recognized as the world's leading search engines for education. Ambition, drive and great ideas help us reach our goals – join us in the next step of your career!
Keystone is an equal opportunity employer. We celebrate diversity and are deeply committed to fostering an inclusive environment for all employees.
Digital Marketing Specialist (B2B) in London employer: Educations Media Group
Contact Detail:
Educations Media Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist (B2B) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend webinars, and join relevant groups on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects. This is a great way to demonstrate your creativity and expertise, especially in B2B marketing.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how your experience aligns with their goals, especially in the higher education sector. We love seeing candidates who are genuinely interested!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team at Keystone Education Group.
We think you need these skills to ace Digital Marketing Specialist (B2B) in London
Some tips for your application 🫡
Show Your Creativity: When writing your cover letter, let your creative side shine! Share fresh ideas or unique marketing methods you've used in the past. We love seeing how you think outside the box!
Tailor Your CV: Make sure your CV highlights your B2B marketing experience, especially in higher education. We want to see how your skills align with what we’re looking for, so don’t be shy about showcasing relevant projects!
Be Data-Driven: Since we value a data-driven mindset, include examples of how you've measured ROI and campaign effectiveness in your previous roles. This will show us that you can back up your strategies with solid insights!
Apply Through Our Website: Ready to take the plunge? Make sure to apply through our website by hitting the 'Apply here!' button. It’s the best way for us to receive your application and get the ball rolling!
How to prepare for a job interview at Educations Media Group
✨Know Your Digital Marketing Stuff
Make sure you brush up on the latest trends in digital marketing, especially in B2B. Be ready to discuss your experience with platforms like Google Ads and LinkedIn, and how you've used them to drive results.
✨Showcase Your Creativity
Prepare examples of innovative campaigns you've executed or ideas you have for future projects. This role values fresh thinking, so don’t hold back on sharing your creative side!
✨Understand the Higher Education Landscape
Familiarise yourself with the challenges and opportunities in international education. Being able to speak knowledgeably about this sector will show your genuine interest and help you connect with the interviewers.
✨Be Data-Driven
Come prepared to discuss how you've tracked campaign performance and used data to inform your decisions. Highlight specific metrics or ROI you've achieved in past roles to demonstrate your analytical skills.
