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For Companies At a Glance
- Tasks: Plan and execute innovative digital marketing campaigns across various channels.
- Company: Join a leading global education marketing team at Keystone Education Group.
- Benefits: Flexible hybrid work setup, career development opportunities, and a supportive international team.
- Why this job: Make a real impact in the higher education sector while growing your marketing skills.
- Qualifications: 3-4 years of B2B marketing experience and strong communication skills.
- Other info: Work with passionate professionals in a dynamic, fast-paced environment.
The predicted salary is between 30000 - 50000 £ per year.
Are you creative, curious, and constantly asking why? Do you love digital marketing and keep up to date with the latest developments? Are you interested in international education and have experience in B2B marketing for higher education? If you answer “yes” to these questions, this role could be just right for you!
We are seeking an experienced Digital Marketing Specialist to join our B2B Group marketing team. This role is perfect for someone with hands-on marketing experience who is ready to take the next step and own projects across paid media, automation, content distribution, and analytics. You will work closely with colleagues across marketing, sales, and product to execute campaigns that strengthen Keystone’s brand presence and generate high-quality leads for our global sales team.
What You’ll Do
- Plan, execute, and optimize marketing campaigns across channels (organic social media, LinkedIn, Google Ads, paid social, email marketing etc.)
- Help coordinate physical and online events (webinars, in-person events, and contribute to conferences like NAFSA, EAIE, etc.)
- Develop case studies, video testimonials, whitepapers, and other marketing collateral designed to engage the higher education community
- Contribute to proposals for sessions and presentations at industry conferences such as NAFSA and EAIE
- Collaborate with content and design teams to create engaging B2B campaigns
- Manage and segment email nurture workflows and utilize marketing automation (HubSpot experience a plus)
- Track campaign performance, analyze data, and deliver actionable insights
- Support SEO and website optimization initiatives for B2B websites (e.g., keg.com)
- Stay updated on digital marketing trends to continuously improve our approach
What We’re Looking For
- 3–4 years of professional experience in B2B marketing
- Experience using Hubspot CRM, especially Marketing Hub
- Experience working across the UK or Asia-Pacific regions – higher education or edtech experience preferred!
- Paid advertising experience across Google Ads, LinkedIn, and other platforms
- Strong written and verbal communication skills (exceptional English required; additional languages a plus)
- Data-driven mindset with the ability to measure ROI and campaign effectiveness
- Comfortable working in a fast-paced, international team
- A proactive, curious marketer who is eager to learn and grow
- Experience working within international higher education or study abroad experience is a plus!
What We Offer
- A role with impact in the global higher education sector
- Opportunities to develop your skills and advance your career
- A supportive, international team with colleagues across Europe, the US, and beyond
- Hybrid work setup with flexibility
Locations
Hybrid roles in Sheffield, UK. Remote candidates from the UK will be considered.
How to Apply
Ready to make your mark in global education marketing? Apply now with your CV and a short cover letter telling us why you’d be a great fit. Please send us your application by hitting the button "Apply here!".
About Keystone Education Group
At Keystone, you will be working with passionate, professional and high-performance individuals. Together, we have grown successfully into more than 700 talented employees with sites that are recognized as the world's leading search engines for education. Ambition, drive and great ideas help us reach our goals – join us in the next step of your career! Keystone is an equal opportunity employer. We celebrate diversity and are deeply committed to fostering an inclusive environment for all employees.
Digital Marketing Specialist (B2B) employer: Educations Media Group
Contact Detail:
Educations Media Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist (B2B)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend webinars, and join relevant groups on LinkedIn. The more connections we make, the better our chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects. This is a great way for us to demonstrate our creativity and expertise to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. We should be ready to discuss how our experience aligns with their goals and how we can contribute to their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure our application gets noticed. Plus, it shows we’re genuinely interested in being part of the team.
We think you need these skills to ace Digital Marketing Specialist (B2B)
Some tips for your application 🫡
Show Your Creativity: When writing your cover letter, let your creative side shine! Share fresh ideas or unique marketing methods you've used in the past. We love seeing how you think outside the box!
Tailor Your CV: Make sure your CV highlights your B2B marketing experience, especially in higher education. We want to see how your skills align with what we’re looking for, so don’t be shy about showcasing relevant projects!
Be Data-Driven: Since we value a data-driven mindset, include examples of how you've measured ROI and campaign effectiveness in your previous roles. This will show us that you can track performance and deliver actionable insights!
Apply Through Our Website: Ready to take the plunge? Make sure to apply through our website by hitting the 'Apply here!' button. It’s the best way for us to receive your application and get the ball rolling!
How to prepare for a job interview at Educations Media Group
✨Know Your Digital Marketing Stuff
Make sure you brush up on the latest trends in digital marketing, especially in B2B. Be ready to discuss your experience with platforms like Google Ads and LinkedIn, and how you've used them to drive results in past campaigns.
✨Showcase Your Creativity
Prepare examples of innovative marketing strategies you've implemented. Whether it's a unique campaign or a fresh approach to content distribution, be ready to share how your creativity has made an impact in your previous roles.
✨Understand the Education Sector
Since this role is focused on higher education, do some research on current challenges and opportunities in the sector. Being able to speak knowledgeably about international education will show your genuine interest and help you stand out.
✨Be Data-Driven
Come prepared to discuss how you've tracked campaign performance and used data to inform your decisions. Highlight specific metrics you've improved and how you measure ROI, as this will demonstrate your analytical mindset.
