Provide inputs on market trends, pricing benchmarks, inventory availability, digital buying trends, and platform opportunities. Ensure investments are executed in line with client-approved plans, budgets, timelines, and commercial agreements. Build and maintain strong working relationships with broadcasters, OTT platforms, digital publishers, agencies, and media partners. Identify and secure value-added opportunities, including bonus spots, integrations, sponsorships, premium inventory, added-va.
Drive rate negotiations and deal closures with broadcasters, OTT platforms, digital publishers, and other media partners.
- Ensure competitive CPRPs, CPMs, CPIs/CPVs, and other relevant buying benchmarks while optimizing inventory utilization.
- Manage campaign releases, scheduling, trafficking, and tracking across TV and digital platforms.
- Execute digital buying across relevant platforms, including programmatic, video, display, social, and publisher-led inventory, as applicable.
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- 3–5 years of relevant experience in media investment, buying, and execution.
- Strong understanding of TV media investment, buying, and execution processes.
- Hands-on understanding of digital media buying and campaign execution, including digital video, display, social, programmatic, and OTT ecosystems.
- Strong knowledge of CPRP, CPM, inventory dynamics, digital buying metrics, pricing benchmarks, and media negotiations.
- Good negotiation, commercial, and analytical acumen with the ability to drive competitive rates and maximize media value.
- Ability to manage multiple TV and digital campaigns simultaneously with a high degree of accuracy and attention to detail.
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