At a Glance
- Tasks: Lead innovative marketing strategies and drive student recruitment for a transformative education group.
- Company: EFI Group, dedicated to pioneering education in fashion and beauty.
- Benefits: Generous pay, funded qualifications, flexible leave, and wellbeing support.
- Other info: Join a supportive team culture with excellent growth opportunities.
- Why this job: Make a real impact on students' lives while shaping a bold brand.
- Qualifications: Senior-level marketing experience and a passion for student-centred outcomes.
The predicted salary is between 95000 - 110000 £ per year.
About EFI Group
EFI Group has a bold mission to transform lives, careers and industries through pioneering, industry-led education in fashion, beauty and apprenticeships at The Fashion Retail Academy (FRA) and The London College of Beauty Therapy (LCBT). Our vision is to deliver exceptional learning experiences, driven by innovation, inclusion and employability.
About the role
The Director of Marketing is responsible for leading EFI’s brand marketing and student recruitment strategy across the Group. The postholder will shape EFI’s market presence, drive our consumer and commercial decisions, and ensure a strong, distinctive, and credible brand across our specialist sectors. This is a key Executive Leadership Team role, contributing to wider organisational strategy and ensuring marketing supports EFI’s mission and long-term sustainability. The role carries significant influence over EFI’s reputation, growth and external profile. You will be an exceptional leader and collaborator, capable of influencing and inspiring at all levels. The successful candidate will demonstrate a commitment to innovation and creativity in marketing strategies, student-centred in prioritising outcomes that enhance the student experience, and results-focused in decision-making.
About you
- Qualifications: Relevant degree, or an equivalent professional qualification, or substantial industry experience and Grade C/4 in English and Maths at GCSE (or equivalent).
- Experience: Significant senior-level experience in brand and marketing leadership, ideally at Head/Director level and skilled in managing teams, driving student recruitment or consumer marketing, and delivering results through digital and performance marketing.
- Expertise: Demonstrable success managing substantial marketing budgets with expertise in digital and performance marketing, including data-driven acquisition and conversion optimisation.
- Values: Committed to demonstrating EFI Group’s CARE values in all marketing activity, ensuring that every campaign, message, and interaction enhances the student experience and reinforces our brand. Understands that every detail contributes to a “Best Imaginable” experience: “If it matters to our students, it matters to us.”
If you feel your skills and experience would fit well within our team and you meet many, but not all of our listed qualifications for this role, please apply or get in touch with our Recruitment Team to discuss further.
Why The EFI?
We foster a culture where our team members can lean on each other, recognise each other, and celebrate together! At EFI, we prioritise your growth and wellbeing with a range of fantastic benefits, including:
- Funded Professional Qualifications: Support for personal and professional development, including a personal growth allowance and annual CPD.
- Generous and Flexible Leave Options: Including an around-the-world trip after five years of service.
- Market-Leading Family-Friendly Pay: Including six months of fully paid maternity, adoption, and shared parental leave.
- Monthly Wellbeing Allowance: Including a customisable monthly wellbeing allowance, and funded counselling/CBT through Education Support Employee Assistant Programme.
Salary: From £95K to £110K per annum, subject to qualifications and experience.
How to apply/Next Steps:
Click 'Apply for this job' to submit your application. Closing Date: 8am on Tuesday, 3 March 2026. Interviews/Recruitment Day: 10-11 March 2026 in-person at FRA Academy: Electra House, Moorgate, EC2M 6SE or LCBT Academy: 3-5 Fashion Street, London, E1 6PX.
More Information/Contact us:
Click here to download a full job description. For more information about the EFI Group, visit our EFI, FRA, LCBT, EFI Training websites and refer to the job description. Please contact recruitment@efigroup.ac.uk for further information.
The EFI is fully committed to safeguarding and promoting the welfare of young people and vulnerable adults. Candidates offered positions will be required to undergo thorough safeguarding background checks as a condition of the offer. Thank you for sharing our values and commitment to student safety.
Director of Marketing employer: Education for Industry Group
EFI Group is an exceptional employer that prioritises innovation, inclusion, and employee wellbeing, making it a fantastic place for the Director of Marketing to thrive. With a strong focus on professional development, generous leave options, and a supportive work culture, employees are encouraged to grow both personally and professionally. Located in the vibrant heart of London, EFI offers a unique opportunity to shape the future of education in fashion and beauty while enjoying a collaborative and celebratory team environment.
Contact Details:
Education for Industry Group Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Director of Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Education for Industry Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Education for Industry Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Education for Industry Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Education for Industry Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director of Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Education for Industry Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Education for Industry Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Education for Industry Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Education for Industry Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Education for Industry Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Education for Industry Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
