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- Tasks: Lead innovative marketing strategies and drive student recruitment for a transformative education group.
- Company: EFI Group, dedicated to pioneering education in fashion and beauty.
- Benefits: Generous pay, funded qualifications, flexible leave, and wellbeing support.
- Why this job: Make a real impact on students' lives while shaping a bold brand.
- Qualifications: Senior-level marketing experience and a passion for student-centred outcomes.
- Other info: Join a supportive team culture with excellent growth opportunities.
The predicted salary is between 95000 - 110000 £ per year.
About EFI Group
EFI Group has a bold mission to transform lives, careers and industries through pioneering, industry-led education in fashion, beauty and apprenticeships at The Fashion Retail Academy (FRA) and The London College of Beauty Therapy (LCBT). Our vision is to deliver exceptional learning experiences, driven by innovation, inclusion and employability.
About the role
The Director of Marketing is responsible for leading EFI’s brand marketing and student recruitment strategy across the Group. The postholder will shape EFI’s market presence, drive our consumer and commercial decisions, and ensure a strong, distinctive, and credible brand across our specialist sectors. This is a key Executive Leadership Team role, contributing to wider organisational strategy and ensuring marketing supports EFI’s mission and long-term sustainability. The role carries significant influence over EFI’s reputation, growth and external profile. You will be an exceptional leader and collaborator, capable of influencing and inspiring at all levels. The successful candidate will demonstrate a commitment to innovation and creativity in marketing strategies, student-centred in prioritising outcomes that enhance the student experience, and results-focused in decision-making.
About you
- Qualifications: Relevant degree, or an equivalent professional qualification, or substantial industry experience and Grade C/4 in English and Maths at GCSE (or equivalent).
- Experience: Significant senior-level experience in brand and marketing leadership, ideally at Head/Director level and skilled in managing teams, driving student recruitment or consumer marketing, and delivering results through digital and performance marketing.
- Expertise: Demonstrable success managing substantial marketing budgets with expertise in digital and performance marketing, including data-driven acquisition and conversion optimisation.
- Values: Committed to demonstrating EFI Group’s CARE values in all marketing activity, ensuring that every campaign, message, and interaction enhances the student experience and reinforces our brand. Understands that every detail contributes to a “Best Imaginable” experience: “If it matters to our students, it matters to us.”
If you feel your skills and experience would fit well within our team and you meet many, but not all of our listed qualifications for this role, please apply or get in touch with our Recruitment Team to discuss further.
Why The EFI?
We foster a culture where our team members can lean on each other, recognise each other, and celebrate together! At EFI, we prioritise your growth and wellbeing with a range of fantastic benefits, including:
- Funded Professional Qualifications: Support for personal and professional development, including a personal growth allowance and annual CPD.
- Generous and Flexible Leave Options: Including an around-the-world trip after five years of service.
- Market-Leading Family-Friendly Pay: Including six months of fully paid maternity, adoption, and shared parental leave.
- Monthly Wellbeing Allowance: Including a customisable monthly wellbeing allowance, and funded counselling/CBT through Education Support Employee Assistant Programme.
Salary: From £95K to £110K per annum, subject to qualifications and experience.
How to apply/Next Steps:
Click 'Apply for this job' to submit your application. Closing Date: 8am on Tuesday, 3 March 2026. Interviews/Recruitment Day: 10-11 March 2026 in-person at FRA Academy: Electra House, Moorgate, EC2M 6SE or LCBT Academy: 3-5 Fashion Street, London, E1 6PX.
More Information/Contact us:
Click here to download a full job description. For more information about the EFI Group, visit our EFI, FRA, LCBT, EFI Training websites and refer to the job description. Please contact recruitment@efigroup.ac.uk for further information.
The EFI is fully committed to safeguarding and promoting the welfare of young people and vulnerable adults. Candidates offered positions will be required to undergo thorough safeguarding background checks as a condition of the offer. Thank you for sharing our values and commitment to student safety.
Director of Marketing employer: Education for Industry Group
Contact Detail:
Education for Industry Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing achievements and innovative strategies. This is your chance to shine and demonstrate how you can contribute to EFI's mission.
✨Tip Number 3
Prepare for interviews by researching EFI Group thoroughly. Understand their values and how they align with your experience. Tailor your responses to show how you can enhance the student experience and drive results.
✨Tip Number 4
Don’t just apply through job boards; head straight to our website! Applying directly shows your enthusiasm for the role and gives you a better chance of standing out in the crowd.
We think you need these skills to ace Director of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Director of Marketing role. Highlight your relevant experience in brand marketing and student recruitment, and don’t forget to showcase your leadership skills. We want to see how you can contribute to our mission!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about education and how your innovative marketing strategies can enhance the student experience. Keep it engaging and aligned with our values.
Showcase Your Achievements: When detailing your experience, focus on specific achievements that demonstrate your success in managing marketing budgets and driving results. We love numbers, so if you’ve improved student recruitment or engagement, let us know!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Education for Industry Group
✨Know Your Stuff
Before the interview, dive deep into EFI Group's mission and values. Understand their approach to education in fashion and beauty, and think about how your marketing strategies can align with their goals. This will show that you're not just interested in the role, but also genuinely invested in their vision.
✨Showcase Your Leadership Skills
As a Director of Marketing, you'll need to demonstrate your leadership capabilities. Prepare examples of how you've successfully led teams and driven results in previous roles. Be ready to discuss specific campaigns you've managed and the impact they had on student recruitment or brand presence.
✨Be Data-Driven
Since the role requires expertise in digital and performance marketing, come prepared with data-driven insights from your past experiences. Discuss how you've used analytics to optimise marketing strategies and improve conversion rates. This will highlight your ability to make informed decisions that enhance the student experience.
✨Emphasise Collaboration
EFI values collaboration, so be sure to share instances where you've worked effectively with other departments or stakeholders. Talk about how you’ve inspired and influenced others to achieve common goals, as this will resonate well with their emphasis on teamwork and community.
