At a Glance
- Tasks: Deliver a 5-star sales journey for weddings and events, from enquiry to contract.
- Company: Join the prestigious Ashridge House, known for its luxury and exceptional service.
- Benefits: Enjoy free gym access, pension, life insurance, and great learning opportunities.
- Other info: Dynamic role with regular social events and a commitment to inclusion.
- Why this job: Be part of couples' special moments and make their wedding dreams come true.
- Qualifications: 1-2 years of event sales experience and a passion for weddings.
The predicted salary is between 30000 - 40000 £ per year.
Location: Ashridge House, Berkhamsted, Hertfordshire, HP4 1NS
Reports to: Head of Sales
Working hours: Monday-Friday, 08:30-17:30, evenings and weekends as required for showrounds and showcases
The Opportunity
As our Wedding & Event Sales Executive, you will play a key role in delivering a 5-star sales journey—from the first enquiry to the moment the contract is signed. You’ll be responsible for converting leads into bookings, conducting bespoke show rounds, and ensuring each couple or client experiences exceptional service that reflects the Ashridge House brand. This is a target-driven role, requiring a "nothing is impossible" mindset and the ability to balance strong commercial acumen with outstanding customer service.
Responsibilities
- Conduct tailored, high‑end show rounds for prospective wedding couples and event clients.
- Achieve and exceed sales targets while ensuring a seamless, high‑quality client journey.
- Negotiate contracts and pricing to maximise revenue.
- Respond to enquiries proactively and professionally via email and phone.
- Provide detailed, accurate quotes and contractual terms.
- Stay up to date with market trends and competitor activity, feeding insights back to the team.
- Maintain strong relationships with booked clients, working alongside the events and hospitality teams to ensure a flawless experience.
- Identify new sales opportunities and support business development initiatives.
- Manage and update third‑party listings and directories, ensuring alignment with our luxury brand.
- Attend trade fairs, exhibitions, and networking events to promote Ashridge House.
What We’re Looking For
- Sales-driven: You have a track record of meeting and exceeding targets.
- Exceptional communicator: You know how to engage clients and build strong relationships.
- Luxury service mindset: You understand the expectations of high‑end clientele.
- Proactive & detail-oriented: You anticipate client needs and ensure every detail is perfect.
- Negotiation skills: You confidently convert enquiries into confirmed bookings.
- Passion for weddings & events: You love being part of a couple’s journey and making their vision a reality.
- Experience: 1‑2 years event sales experience in a similar venue.
What can we offer you?
- Free access to the onsite gym
- Pension
- Life Insurance
- Long‑Term Absence Cover
- Opt‑In Private Health Care
- Opt‑In Health Cash Plan
- Great learning and development opportunities
- Regular staff social events
Ashridge House is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, disability, identity, experience, and everything else that makes you unique.
Wedding Sales Executive employer: Education First
At Ashridge House, we pride ourselves on being an exceptional employer, offering a vibrant work culture that values inclusivity and personal growth. As a Wedding & Event Sales Executive, you will enjoy competitive benefits such as access to our onsite gym, private healthcare options, and opportunities for professional development, all while working in a stunning historic venue that enhances your experience in the luxury events sector.
StudySmarter Expert Advice🤫
We think this is how you could land Wedding Sales Executive
✨Tip Number 1
Get to know the venue inside out! Familiarise yourself with Ashridge House and its unique offerings. This way, when you’re conducting those bespoke show rounds, you can really highlight what makes it special and why couples should choose us for their big day.
✨Tip Number 2
Network like a pro! Attend trade fairs and local events to meet potential clients and industry professionals. Building relationships is key in this role, so don’t be shy—get out there and represent Ashridge House!
✨Tip Number 3
Stay on top of market trends! Keep an eye on what competitors are doing and what couples are looking for. This knowledge will help us tailor our offerings and stay ahead in the game, making sure we’re always the top choice for weddings.
✨Tip Number 4
Don’t forget to follow up! After initial enquiries or show rounds, reach out to potential clients to see if they have any questions. A little proactive communication can go a long way in converting leads into bookings, so let’s keep that momentum going!
We think you need these skills to ace Wedding Sales Executive
Some tips for your application 🫡
Show Your Passion:When writing your application, let your love for weddings and events shine through! Share any personal experiences or stories that highlight why you’re excited about this role and how you can make a couple's journey unforgettable.
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the skills and experiences mentioned in the job description. We want to see how your background aligns with our luxury service mindset and sales-driven approach!
Be Professional Yet Approachable:While we appreciate a friendly tone, remember to maintain professionalism in your written application. Use clear language and structure your thoughts well, as this reflects your communication skills—an essential part of the role!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Ashridge House.
How to prepare for a job interview at Education First
✨Know Your Product Inside Out
Before the interview, make sure you’re familiar with Ashridge House and its offerings. Understand the unique selling points of the venue and be ready to discuss how you can enhance the client experience. This will show your genuine interest and help you stand out.
✨Showcase Your Sales Skills
Prepare specific examples from your past experiences where you successfully converted leads into bookings. Highlight your negotiation skills and how you’ve exceeded sales targets. This will demonstrate your capability to thrive in a target-driven environment.
✨Emphasise Customer Service Excellence
Be ready to discuss how you ensure a seamless client journey. Share anecdotes that illustrate your proactive approach and attention to detail, especially in high-pressure situations. This aligns perfectly with the luxury service mindset they’re looking for.
✨Stay Current with Trends
Research the latest trends in weddings and events, as well as competitor activities. Bring insights to the interview about what’s popular and how Ashridge House can stay ahead. This shows your commitment to continuous learning and your passion for the industry.
