At a Glance
- Tasks: Create and optimise marketing automation workflows using Marketing Cloud for impactful customer journeys.
- Company: Join a dynamic team at EF Corporate Learning, focused on innovation and personal growth.
- Benefits: Attractive salary, comprehensive benefits, and opportunities for professional development.
- Other info: Enjoy a fast-paced environment with great career progression and a supportive culture.
- Why this job: Make a real difference in people's lives through meaningful marketing projects.
- Qualifications: 2+ years in marketing automation, with experience in Salesforce Marketing Cloud and strong project management skills.
The predicted salary is between 30000 - 40000 £ per year.
We are looking for a Marketing Automation Specialist with experience with Marketing Cloud to join our team for a 12-month maternity cover. This pivotal role will support our marketing and student operations teams and will be responsible for maintaining, building and executing our customer marketing and communication journeys in Marketing Cloud, working across multiple languages and different stages of the lifecycle.
You will work closely with both teams, putting ideas to canvas in building and optimizing high quality CRM journeys across all stages of our customer lifecycle. We are looking for a highly motivated and self-driven individual, that wants to step up and push improvement across our campaigns. The ideal candidate will have strong technical and project management skills with a proven track record in managing Marketing Cloud journeys.
Key responsibilities:- Working with business unit stakeholders and CRM team
- Plan, build and manage marketing automation workflows in our ESP platform for campaigns across email, WhatsApp and push notifications
- Liaising with business units, creative and copy stakeholders to coordinate a well thought out user journey across our customer and student lifecycle, in multiple languages
- Own campaign execution and customer journeys including segmentation, automation and personalisation in Marketing Cloud and act as first point of contact for troubleshooting and resolving issues
- Look to continually enhance and improve our customer journeys
- Provide support to other marketing cloud users on ad hoc email sends and data extensions
- 2+ years experience in a marketing automation role, at least 1 year in Salesforce Marketing Cloud (including content builder, journey builder, automation studio)
- Knowledge of SQL, and commitment to continue developing skills
- HTML/CSS experience working with emails
- Working knowledge of Salesforce, data infrastructure and sources
- Proven experience building segmented audience
- Basic knowledge of AMPScript, desired but not essential
- Project management skills
- Motivated to learn and grow within the role
- Interest in technology
- Great attention to detail
- KPI focused
- Good written and spoken English skills
To thrive at EF Corporate Learning EF, you will:
- Have strong personal drive and energy
- Possess an entrepreneurial spirit with a nothing is impossible mindset
- Excited by having ownership and autonomy
- Enjoy working in a fast-paced results-driven environment
- Be passionate about learning and language.
- Opportunities to execute projects and develop products for our clients, producing meaningful work that makes a difference to people’s lives.
- Developing our talent is core to our values. We provide regular training, access to self-development platforms, real ownership, and career progression opportunities
- An attractive salary (based on track record) and benefits packages
- Comprehensive Onboarding and development programs
- UK Staff Benefits
- Office gym & yoga studio
- Cycle scheme
- Private Medical Insurance
- Private pension scheme managed by Aviva
- Loan for annual travel passes
- Employee Assistance Programme
Marketing Automation Specialist employer: Education First
At EF Corporate Learning, we pride ourselves on being an exceptional employer that fosters a dynamic and supportive work culture. As a Marketing Automation Specialist, you will have the opportunity to make a meaningful impact through innovative projects while benefiting from comprehensive training and career progression opportunities. Our attractive salary packages, along with perks like a private gym, yoga studio, and a commitment to employee well-being, make our UK location an ideal place for motivated individuals looking to grow in a fast-paced environment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Automation Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your work with Marketing Cloud. This will give potential employers a clear idea of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to marketing automation. Be ready to discuss your experience with CRM journeys and how you've improved campaigns in the past.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team.
We think you need these skills to ace Marketing Automation Specialist
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Automation Specialist role. Highlight your experience with Marketing Cloud and any relevant projects you've managed. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing automation and how you can contribute to our team. Be sure to mention specific experiences that relate to the job description.
Showcase Your Technical Skills:Since this role requires strong technical skills, don’t forget to showcase your experience with SQL, HTML/CSS, and any other relevant tools. We love seeing candidates who are eager to learn and grow their skill set!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Education First
✨Know Your Marketing Cloud Inside Out
Make sure you brush up on your Salesforce Marketing Cloud knowledge before the interview. Be ready to discuss your experience with content builder, journey builder, and automation studio. Having specific examples of how you've built and managed campaigns will show that you're not just familiar with the platform, but that you can truly leverage it.
✨Showcase Your Project Management Skills
Since this role involves coordinating with various stakeholders, be prepared to talk about your project management experience. Share examples of how you've successfully managed multiple projects or campaigns simultaneously, and highlight any tools or methodologies you used to keep everything on track.
✨Demonstrate Your Problem-Solving Abilities
As the first point of contact for troubleshooting, it's crucial to demonstrate your problem-solving skills. Think of a time when you faced a challenge in a campaign and how you resolved it. This will show that you can handle issues effectively and maintain smooth operations.
✨Emphasise Your Passion for Learning
This role is perfect for someone who is motivated to learn and grow. Be sure to express your enthusiasm for continuous development and share any recent courses or training you've undertaken related to marketing automation or technology. This will align well with the company's values and show that you're a great fit.
