SENIOR PRODUCT DESIGNER in London

Efekta is not just building products; we are defining the future of education by blending pedagogy with advanced AI technology. We are scaling a connected, global learning ecosystem powered by our AI Teaching Assistant - 'Addi' and our immersive 'Hyperclass' virtual classroom, unlocking the untapped potential in millions of students, teachers, and organizations worldwide.

As a Senior Product Designer, you will be a foundational member of the Efekta Design Studio, driving the visual language and interaction model for our core learning platforms across mobile and web. Your expertise will bridge pedagogy, visual craft, and technology to bring learning to life through elegant, emotive, and accessible designs and content.

What You'll Be Building (Key Responsibilities & Outcomes)

• Design Systems & Unification: Establish and scale the visual design system, motion principles, and component libraries that unify Efekta's learning ecosystem, ensuring unparalleled quality and consistency across every platform. Contribute to the global design language of Efekta, setting the standard for scalable design excellence and platform-agnostic performance.
• Creative Craft & Execution (Deep Specialization): Lead the creative development of visual themes for content, learning interfaces, and AI characters to ensure engagement and express the EF brand identity in innovative ways. Design and ship emotionally impactful digital learning experiences on web and mobile, maintaining the highest standards of accessibility and visual fidelity. Prototype and test sophisticated interactions and motion storytelling to enhance usability and delight. Produce polished visual assets, motion studies, and creative content that drive product decisions and inform high-level marketing collaborations.
• Strategy & Collaboration: Drive the integration of Generative AI tools into the design pipeline, exploring novel creative directions and accelerating the speed of high-fidelity concepting. Partner closely with Learning Designers, Engineers, and Product Managers to forge cohesive user experiences that seamlessly merge strong, evidence-based pedagogy with market-leading design.

The Designer We Need (Your Profile)

• The Master of Craft: You possess a truly elite visual aesthetic, a sharp eye for detail, composition, and motion storytelling. Your deepest passion lies in branding, character design, and creative content development, translating complex learning challenges into simple, emotive solutions.
• The Relentless Learner: You’re a relentless advocate for the learner, always starting with the 'Why?' and driven by a mission to define the next generation of education.
• The Systems Thinker: You thrive in both high-level vision setting and pixel-perfect execution, capable of balancing expansive imagination with the precision required to build scalable design systems.
• The Tool Power User: You leverage expert-level proficiency in Figma and the Adobe Creative Suite, actively leveraging generative AI tools to accelerate creative output.
• The Collaborative Force: You are organized, articulate, and communicative, seeking out close, cross-functional partnerships to deliver high-impact user experiences.

Necessary Foundation (Role Requirements)

• Experience: 8+ years of professional experience designing and shipping digital products, apps, and content experiences at scale.
• Expertise: Expert-level proficiency in Figma and the Adobe Creative Suite, with a mastery of visual and motion design.
• Systems: Proven history of creating, maintaining, and scaling design systems and visual languages.
• Portfolio: A strong, articulate portfolio demonstrating a range of product strategy, visual identity, character design, and motion storytelling work.
• Eligibility: Must be eligible to work in the UK.

Why Join Efekta (The Value Proposition)

• Massive Impact & Global Scale – You will have a direct hand in shaping the future of online education, impacting millions of learners globally and helping them achieve their language goals.
• London Studio Culture & Flexibility – We operate a Hybrid Model from our vibrant, central London office in Chelsea (SW3). Enjoy working alongside an amazing, multicultural team of engineers, academics, data scientists, and product leaders (4 days in-office, 1 day WFH).
• Diversity & Innovation – We believe diversity and inclusion are fundamental to driving innovation. We actively value the unique perspectives and contributions of individuals from all backgrounds to ensure every team member feels valued and empowered.