At a Glance
- Tasks: Lead global training programmes and develop brand strategies for ultra-premium spirits.
- Company: Edrington, a leader in crafting exceptional spirit brands with a charitable trust as its principal shareholder.
- Benefits: Competitive salary, generous holiday, private healthcare, and hybrid working options.
- Other info: Inclusive culture that celebrates diverse perspectives and offers excellent career growth opportunities.
- Why this job: Join a dynamic team and make a real impact in the luxury marketing space.
- Qualifications: Experience in marketing, brand building, and strong communication skills are essential.
The predicted salary is between 58000 - 73000 £ per year.
Overview
Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the single malt category. Our portfolio is completed with Brugal rum from the Dominican Republic, Wyoming Whiskey in the American Whiskey category and Valdespino sherry from Jerez in Spain. Edrington also has a strategic partnership with No.3 London Dry Gin. Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive.
Benefits
- Salary - £58,000 to £73,000
- Bonus
- 37 days holiday, plus 4 Giving More volunteer days
- Save for retirement and invest in your future - pension contributions (employee up to 8.75%, employer up to 14%)
- Share in our success with up to 10% Share Reward scheme (subject to eligibility)
- Private medical insurance that covers the cost of private healthcare and includes round the clock access to GP services and menopause health line
- 24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing
- Experience our exceptional brands with a generous annual product allowance, plus at least 20% discount in our staff shop
- Embrace work-life harmony with hybrid working, 26 weeks’ paid maternity, paternity and adoption leave, and up to five paid carers leave days a year
Role and Responsibilities
The role is responsible for developing processes, frameworks, tools, and training programmes that enable marketers to create and deliver consistent, commercially effective, ultra-premium brand strategies. It acts as a central point of expertise to equip teams with the skills, language, and processes to build exceptional brands.
- Lead Brand Building Fundamentals Programme: Evolve and roll out global training to equip marketers with a shared, evidence-based approach to brand building; refresh content with best practice and case studies, and embed practical tools for day-to-day application (including emerging topics like AI).
- Support Global Growth Planning: Own and improve the annual planning process (timelines, templates, tools) to deliver high-quality growth plans aligned with wider business priorities.
- Drive Capability Adoption & Alignment: Partner cross-functionally and with senior leaders to define priorities, deliver targeted training (including for Marketing Leaders), and manage external partners where needed.
- Bring in External Thinking & Engage Teams: Introduce best practice via external experts, and drive ongoing engagement through communications, content and learning initiatives.
The role will involve occasional international travel.
Talent and Skills
To be successful in this role, you have a track record in a broad marketing role and deep understanding of brand building, marketing strategy and integrated communications. It is vital you have expertise in marketing effectiveness, measurement frameworks and media/channel performance. We would love to see a real passion for marketing theory and best practice. It would be advantageous but not essential to have strong knowledge of ultra-premium/luxury marketing principles and well as having participated in marketing capability programmes or professional marketing qualifications.
In terms of skills, strong communication is vital, with clear and compelling storytelling and an ability to simplify complex topics. It is important to be able to deliver engaging presentations with credibility, and demonstrate strong influencing skills. We’ve put together some criteria that we think is important for this role, but don’t worry if your experience and expertise isn’t an exact match. If you feel that you can add value to our role and to Edrington more broadly, we would welcome your application and be eager to learn more about you.
A Place For Everyone
We’re proud of our inclusive culture – where unique experiences, ideas and perspectives are celebrated. We want everyone to feel respected and empowered to contribute to our success. Get involved. From colleague networks like Balance, Pride and Kick-Start to inclusion allies and DE&I champions, we encourage our people to be curious, get involved and help us make change happen.
Senior Marketing Capability Manager in Glasgow employer: Edrington
Edrington is an exceptional employer that prioritises a culture of values, inclusivity, and employee well-being. With generous benefits including a competitive salary, extensive holiday allowance, and a strong focus on personal and professional growth, employees are empowered to thrive in their roles. The opportunity to work with renowned ultra-premium brands in a supportive environment, alongside a commitment to making a positive impact through its charitable trust ownership, makes Edrington a truly rewarding place to build a career.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Capability Manager in Glasgow
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Edrington and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Edrington are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Edrington on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Edrington. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Capability Manager in Glasgow
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Edrington. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Edrington:Show us that you’ve done your homework! In your application, briefly mention what you admire about Edrington’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Edrington
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Edrington will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Edrington, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
