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- Tasks: Lead innovative product launches and drive brand growth for Brugal rum.
- Company: Join Edrington, a company dedicated to crafting exceptional ultra-premium spirit brands.
- Benefits: Enjoy a competitive salary, generous holiday, hybrid working, and private medical insurance.
- Why this job: Make an impact in the spirits industry while embracing a culture of excellence and inclusivity.
- Qualifications: Strong strategic thinking, P&L management, and excellent communication skills required.
- Other info: Be part of a diverse team that values unique perspectives and experiences.
The predicted salary is between 46000 - 57000 ÂŁ per year.
Our CraftEdrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the single malt category. Our portfolio is completed with Brugal rum from the Dominican Republic, Wyoming Whiskey in the American Whiskey category and Valdespino sherry from Jerez in Spain. Edrington also has a strategic partnership with No.3 London Dry Gin.
Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive.
Benefits
- Salary ÂŁ46000- ÂŁ57000
- 12 month Fixed term contract
- 37 days holiday, plus 4 Giving More volunteer days
- Save for retirement and invest in your future - pension contributions (employee up to 8.75%, employer up to 14%)
- Share in our success with up to 10% Share Reward scheme (subject to eligibility)
- Private medical insurance that covers the cost of private healthcare and includes round the clock access to GP services and menopause health line
- 24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing
- Experience our exceptional brands with a generous annual product allowance, plus at least 20% discount in our staff shop
- Embrace work-life harmony with 50:50 hybrid working, 26 weeks’ paid maternity, paternity and adoption leave, and up to five paid carers leave days a year
Role and Responsibilities
In this role, you will help propel the next chapter of Brugal’s success by partnering with future star markets to expand 1888+ growth, shaping and delivering innovation that elevates our rum mastery and brand storytelling, and driving new commercial opportunities through impactful pack and product development to enhance profitability and brand saliency. This is a 12 month fixed term contract.
Make an Impact
- Lead the development and global launch of innovative 1888 Sibling Products, delivering compelling packaging, breakthrough creative assets and scalable go‑to‑market strategies.
- Drive impactful product launches that inspire markets, showcase Brugal’s rum mastery and bring the brand’s unique proposition to life.
- Guide serve, channel and investment strategies, ensuring markets have clear, actionable launch plans.
- Engage and inspire internal teams and global markets to build excitement, understanding and advocacy for new products.
- Continuously measure and optimise launch performance through rigorous test‑and‑learn approaches.
- Oversee VAP (Value Added Pack) strategy, including market allocations, asset development, and performance evaluation to strengthen Brugal 1888’s gifting credentials.
- Co‑create a GTR‑exclusive product, shaping liquid, pack, pricing and design propositions informed by deep insight and category opportunity.
- Develop disruptive, distinctive pack design routes that reinforce Brugal’s premium positioning.
- Deliver marketing and commercial breakthroughs for 1888 in Future Star Markets, building bold market plans and driving sustainable brand and sales growth.
- Lead evaluation of market activations, competitor analysis and ROI reporting to inform future strategy and investment.
- Develop strategies to grow brand saliency and distribution using Doble Reserva in priority markets, including pack, pricing and asset development.
- Evaluate Doble Reserva performance and provide recommendations on future market prioritisation.
Your Talent and Skills
To be successful you have demonstrated strong strategic thinking, with the ability to analyse complex information and draw clear, actionable conclusions. You bring a solid understanding of P&L management and pair this with exceptional organisational skills and a resilient, positive mindset. As an excellent communicator, you consistently build strong relationships across multicultural and cross‑functional teams, showing an inclusive, empathetic and engaging interpersonal style with stakeholders at all levels. You are agile and adaptable, able to respond confidently to shifting business priorities, and you operate effectively as a self‑starter within a matrixed organisation. Your ability to work under pressure while still delivering high‑quality outcomes is evident, as is your proven strength in leading, inspiring and managing agencies to deliver standout creative work. Degree‑educated, ideally with experience in alcoholic drinks or premium/luxury food and beverage brands, you have a strong track record in developing compelling brand propositions grounded in brand DNA. You show success in motivating cross‑functional teams, thrive in multicultural environments, and work effectively in remote and independent roles. Spanish language skills are a beneficial addition, though not essential.
Applications close 31st March 2026.
A Place For Everyone
We’re proud of our inclusive culture – where unique experiences, ideas and perspectives are celebrated. We want everyone to feel respected and empowered to contribute to our success. Get involved. From colleague networks like Balance, Pride and Kick-Start to inclusion allies and DE&I champions, we encourage our people to be curious, get involved and help us make change happen.
Global Brand Manager in Glasgow employer: Edrington
Contact Detail:
Edrington Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Brand Manager in Glasgow
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their brand values and be ready to discuss how your experience aligns with their goals. Show them you're not just another candidate, but someone who truly gets what they’re about.
✨Tip Number 3
Practice your pitch! Be ready to explain why you’re the perfect fit for the Global Brand Manager role. Highlight your strategic thinking and past successes in brand management to make a lasting impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team at Edrington.
We think you need these skills to ace Global Brand Manager in Glasgow
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Global Brand Manager role. Highlight your experience in brand management and any relevant projects that showcase your strategic thinking and creativity. We want to see how you can bring value to our exceptional brands!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the spirits industry and how your skills align with our mission at Edrington. Be genuine and let your personality come through – we love to see enthusiasm!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you've made an impact in previous roles. This will help us understand your potential to drive growth for Brugal and our other brands.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at Edrington
✨Know Your Brands Inside Out
Before the interview, dive deep into Edrington's portfolio, especially Brugal and The Macallan. Understand their unique selling points, recent campaigns, and market positioning. This knowledge will help you demonstrate your passion for the brand and show how you can contribute to its growth.
✨Showcase Your Strategic Thinking
Prepare examples that highlight your strategic thinking skills. Discuss how you've analysed complex information in past roles and turned it into actionable strategies. This is crucial for a Global Brand Manager role, so be ready to impress with your analytical prowess.
✨Emphasise Your Communication Skills
As an excellent communicator, you need to showcase your ability to build relationships across diverse teams. Prepare anecdotes that illustrate your inclusive and engaging interpersonal style, especially in multicultural settings. This will resonate well with Edrington's values.
✨Be Ready to Adapt
Edrington values agility and adaptability, so come prepared to discuss how you've successfully navigated shifting business priorities in the past. Share specific instances where you’ve had to pivot quickly and still deliver high-quality outcomes, demonstrating your resilience and positive mindset.