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- Tasks: Lead the planning and execution of marketing strategies for the Whisky Specialist channel.
- Company: Join Edrington UK, a leader in luxury whisky brands, focused on prestige and innovation.
- Benefits: Enjoy a competitive salary, annual bonus, hybrid work, and generous holiday leave.
- Why this job: Make an impact in a high-profile role that elevates brand experiences and customer partnerships.
- Qualifications: Experience in luxury marketing with a track record of successful omnichannel campaigns required.
- Other info: Frequent travel across the UK, especially London, is part of the role.
The predicted salary is between 34000 - 44000 £ per year.
An exciting opportunity has arisen to join the Commercial Marketing team at Edrington UK to work within the Whisky Specialist channel. This role will be pivotal as Edrington UK pursues an increasingly prestige-led strategy. Working directly with our customers and closely with our Brand and Commercial teams, you will be responsible for all elements of the planning, execution and commercial delivery of the Whisky Specialist channel.
You will be responsible for BI allocation, spend monitoring and reporting; ensuring strategic allocation of brand investment to deliver optimal commercial return against robust commercial KPIs. You will have a detailed knowledge of our innovation and new release pipeline and understand the diverse needs of our key Whisky Specialist customers.
Make an Impact
The Commercial Marketing Manager – Whisky Specialists will be tasked with executing best in class omnichannel customer marketing plans. A key part of this role is also collaborating with, and influencing, multiple internal and external stakeholders to deliver the ambition. This role will require frequent travel throughout the UK with a key strategic focus on London.
We are looking for a luxury expert that demonstrates creativity and high levels of delivery and engagement; an individual who can help elevate our brand and consumer experiences across a high-profile account base, underpinned by solid customer partnerships.
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An experienced luxury customer marketing / operational expert, with a demonstrable track record of delivering successful, high-profile omnichannel campaigns within the ultra-premium space
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An in-depth understanding of the needs of both customers and consumers that can be translated into excellent standards of execution
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The ability and credibility to influence, lead, and energise across all business functions
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Highly motivated and inquisitive with high levels of organisation skills
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Strong interpersonal and communication skills
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The ability to manage a diverse and complex set of challenges and dynamics simultaneously; operating autonomously, to make quick and informed decisions
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Salary £41,000 – £52,000 per annum
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Annual Bonus
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Car Allowance
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37 days holiday, plus 4 Giving More volunteer days
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Save for retirement and invest in your future – pension contributions (employee up to 7%, employer up to 14%)
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Share in our success with access to our ShareSave scheme (subject to eligibility)
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Private medical insurance that covers the cost of private healthcare and includes round the clock access to GP services and menopause health line
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24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing
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Experience our exceptional brands with an annual brand box
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Embrace work-life harmony with 50:50 hybrid working, 26 weeks’ paid maternity, paternity and adoption leave, and up to five paid carers leave days a year
Commercial Marketing Manager employer: Edrington
Contact Detail:
Edrington Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Marketing Manager
✨Tip Number 1
Familiarize yourself with the ultra-premium whisky market. Understanding the latest trends, key players, and consumer preferences will help you stand out as a knowledgeable candidate who can contribute to our prestige-led strategy.
✨Tip Number 2
Network with professionals in the luxury marketing space. Attend industry events or join relevant online communities to connect with others who share your passion for high-end brands and customer experiences.
✨Tip Number 3
Showcase your experience with omnichannel campaigns. Be prepared to discuss specific examples of successful projects you've led, particularly those that involved collaboration with multiple stakeholders and delivered strong commercial results.
✨Tip Number 4
Demonstrate your ability to influence and lead. Think of instances where you've successfully motivated teams or stakeholders to achieve a common goal, as this will be crucial in our collaborative environment.
We think you need these skills to ace Commercial Marketing Manager
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Commercial Marketing Manager position. Make sure you understand the key responsibilities, required skills, and the company's focus on luxury and omnichannel marketing.
Tailor Your CV: Customize your CV to highlight relevant experience in luxury customer marketing and operational expertise. Emphasize any successful omnichannel campaigns you've managed, particularly in the ultra-premium space.
Craft a Compelling Cover Letter: Write a cover letter that showcases your creativity and ability to influence stakeholders. Use specific examples from your past experiences that demonstrate your track record of delivering high-profile campaigns and your understanding of customer needs.
Highlight Your Interpersonal Skills: In both your CV and cover letter, make sure to emphasize your strong interpersonal and communication skills. Provide examples of how you've successfully collaborated with diverse teams and managed complex challenges in previous roles.
How to prepare for a job interview at Edrington
✨Showcase Your Luxury Marketing Expertise
Make sure to highlight your experience in luxury customer marketing and operational roles. Discuss specific high-profile omnichannel campaigns you've successfully delivered, emphasizing your understanding of the ultra-premium space.
✨Demonstrate Your Strategic Thinking
Prepare to discuss how you would approach the planning and execution of marketing strategies for the Whisky Specialist channel. Be ready to share examples of how you've allocated brand investments effectively to achieve commercial KPIs.
✨Highlight Your Interpersonal Skills
Since this role involves collaborating with various stakeholders, be prepared to talk about your communication style and how you've influenced teams in the past. Share anecdotes that demonstrate your ability to energize and lead cross-functional groups.
✨Be Ready for Quick Decision-Making Scenarios
Expect questions that assess your ability to manage complex challenges and make informed decisions quickly. Think of examples where you've had to operate autonomously and how you navigated those situations successfully.
