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- Tasks: Drive brand knowledge and confidence across the Midlands and Southwest, engaging with key trade accounts.
- Company: Join a prestigious brand known for its inclusive culture and exceptional products.
- Benefits: Enjoy an annual bonus, private medical insurance, and generous discounts on products.
- Other info: Be part of a dynamic team that values diversity and encourages personal growth.
- Why this job: Make a real impact by building brand presence and inspiring advocacy in the luxury market.
- Qualifications: Experience in trade or brand ambassadorship, with strong communication skills.
The predicted salary is between 35000 - 45000 £ per year.
Our Blend of Benefits
- Annual Bonus
- Save for retirement and invest in your future - pension contributions (employee up to 7%, employer up to 14%)
- Private medical insurance that covers the cost of private healthcare and includes round the clock access to GP services and menopause health line
- 24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing
- Experience our exceptional brands with a generous annual product allowance, plus at least 20% discount in our staff shop
- Embrace work-life harmony with hybrid working, 26 weeks’ paid maternity, paternity and adoption leave, and up to five paid carers leave days a year
Embrace Excellence
The Brand Specialist is responsible for driving our portfolio’s brand knowledge and confidence within the on trade across the Midlands and Southwest, including Bristol, Bath, Nottingham, Birmingham and Oxfordshire. They have the mission to segment the market and identify where our brands are present and activated and identify opportunities to drive brand and trade engagement. You will be a key support in our commercial and commercial marketing team to build our brand presence, understanding and advocacy across the trade.
Make an Impact
- Deliver bespoke education for our brands and build elevated brand confidence within priority trade accounts and local wholesalers, inspiring brand advocacy and ensuring front of mind presence.
- Introduce new releases to all accounts where applicable.
- Work collaboratively to identify opportunities of brand presence in the area and recommend change as required.
- Regular updates to local marketing and commercial teams on our brands performance in the On and Off trades.
- Build relationships and the trust of key decision makers (e.g., beverage directors, buyers, and leading bar staff).
- Create and demonstrate serves and rituals to priority On Trade accounts.
- Work with marketing teams to implement a range of marketing activations and communications that are in line with brand DNA and objectives.
- The management and most efficient use of their annual T&E and activation budgets.
- Report on Trade Activity through Salesforce and Share of Recommendation.
Your Talent and Skills
We’re looking for a polished and commercially savvy professional with a strong background in trade, brand ambassadorship, or commercial roles—ideally within prestige brands. You’ll bring a deep understanding of the luxury market, particularly in distribution and route-to-market strategies and possess exceptional communication skills with the tact and diplomacy needed to engage external stakeholders. You’re self-driven, highly organized, and able to prioritize effectively, with the presence and presentation to confidently represent a luxury brand.
We’ve put together some criteria that we think is important for this role, but don’t worry if your experience and expertise isn’t an exact match. If you feel that you can add value to our role and to Edrington more broadly, we would welcome your application and be eager to learn more about you.
A Place For Everyone
We’re proud of our inclusive culture – where unique experiences, ideas and perspectives are celebrated. We want everyone to feel respected and empowered to contribute to our success.
Get involved. From colleague networks like Balance, Pride and Kick-Start to inclusion allies and DE&I champions, we encourage our people to be curious, get involved and help us make change happen.
Brand Specialist in Glasgow employer: Edrington Group
Contact Detail:
Edrington Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Specialist in Glasgow
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up local bars where your potential clients hang out. Building relationships is key to landing that Brand Specialist role.
✨Tip Number 2
Show off your brand knowledge! When you get the chance to chat with hiring managers or during interviews, drop some insights about their brands and the luxury market. This will show them you’re not just another candidate, but someone who truly understands their business.
✨Tip Number 3
Be ready to demonstrate your skills! Prepare to showcase how you would engage trade accounts and build brand confidence. Maybe even come up with a mini-presentation or a few ideas on how you’d approach the role. It’ll set you apart from the crowd!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications directly from candidates who are genuinely interested in joining us. Plus, it gives you a better chance to stand out and show your enthusiasm for the Brand Specialist position.
We think you need these skills to ace Brand Specialist in Glasgow
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Brand Specialist role. Highlight your experience in trade and brand ambassadorship, and show us how you can bring value to our team.
Showcase Your Communication Skills: Since this role requires exceptional communication skills, give us examples of how you've successfully engaged with stakeholders in the past. We want to see your tact and diplomacy in action!
Demonstrate Your Passion for Luxury Brands: Let us know why you're passionate about luxury brands and how your understanding of the market can help drive our brand presence. Share any relevant experiences that showcase your enthusiasm!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Edrington Group
✨Know Your Brands Inside Out
Before the interview, dive deep into the brands you'll be representing. Understand their history, values, and unique selling points. This knowledge will not only impress your interviewers but also show your genuine passion for the role.
✨Showcase Your Communication Skills
As a Brand Specialist, you'll need to engage with various stakeholders. Prepare examples of how you've successfully communicated brand messages in the past. Practise articulating your thoughts clearly and confidently during the interview.
✨Demonstrate Market Insight
Familiarise yourself with the luxury market trends and distribution strategies relevant to the brands. Be ready to discuss how you would identify opportunities for brand presence and engagement in the Midlands and Southwest regions.
✨Build Rapport with Interviewers
Remember, building relationships is key in this role. Approach the interview as a conversation rather than a Q&A session. Engage with your interviewers, ask insightful questions, and show that you can connect with people just as you would with key decision-makers in the trade.