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- Tasks: Create high-converting ad concepts for DTC and ecommerce brands using data and creativity.
- Company: Join Edison Media, a dynamic team focused on performance marketing.
- Benefits: Enjoy a competitive salary, hybrid working, and 21 days holiday plus your birthday off.
- Why this job: Make an impact with innovative campaigns across social and Google platforms.
- Qualifications: 2+ years in creative strategy and proven experience with Meta and TikTok Ads.
- Other info: Collaborative environment with opportunities for growth and exciting company socials.
The predicted salary is between 40000 - 45000 ÂŁ per year.
Edison Media is looking for a Performance Marketing Creative Strategist to join our growing, results-driven team. This role sits at the intersection of creative and performance, focused on developing high-converting ad concepts across paid social and Google channels (Search & YouTube) for fast-growing DTC and ecommerce brands. You’ll use data, insights, and creative thinking to produce scroll-stopping and intent-driven campaigns that drive customer acquisition and revenue. You’ll collaborate closely with media buyers, designers, and content teams, taking ideas from concept through to execution and optimisation.
What You’ll Be Working On
- Owning creative strategy across multiple DTC and ecommerce client accounts
- Developing high volumes of creative briefs for paid social and Google campaigns (including YouTube and responsive search ads)
- Writing compelling ad copy, hooks, headlines, and CTAs tailored to both social and search intent
- Storyboarding and concepting performance-driven creatives for Meta, TikTok, and YouTube
- Collaborating on Google Ads messaging strategy, including testing angles for search and performance max campaigns
- Researching competitors and trends across Meta, TikTok, and Google platforms
- Analysing in-platform performance data (Meta, TikTok, Google Ads) to identify winning creatives and messaging
- Applying insights from in-account performance to iterate and scale campaigns
- Reviewing creative output for quality, brand alignment, and platform compliance
- Working closely with media buyers to align creative with campaign KPIs across channels
- Managing the creative workflow from concept through to launch
What We’re Looking For
- 2+ years’ experience in creative strategy, paid social, performance marketing, or paid search
- Proven in-account experience across Meta Ads and/or TikTok Ads, plus exposure to Google Ads (Search, YouTube, or Performance Max)
- Strong background in DTC/ecommerce marketing (essential)
- Experience or skills in graphic design (ability to create or guide visual assets)
- Strong understanding of direct response and intent-based marketing
- Confident writing high-performing hooks, ad copy, search headlines, and scripts
- Data-driven mindset with the ability to turn performance insights into creative direction
- Highly organised and comfortable managing multiple clients and deadlines
- Strong collaboration skills across marketing, creative, and performance teams
- Bonus: Experience or interest in health/wellbeing brands
What You’re Great At
- Creating standout visual concepts and messaging across paid social and Google platforms
- Translating performance data into actionable creative ideas
- Crafting emotionally engaging ads and high-intent search messaging
- Storyboarding and scripting high-converting video content (especially for YouTube and paid social)
- Understanding how creative and copy impact both click-through rate and conversion rate
- Working at pace in a fast-growth, digital-first environment
- Bringing energy, initiative, and a test-and-learn mindset
What You’ll Get
- Salary: ÂŁ40,000 - ÂŁ45,000 PA
- 21 days holiday + bank holidays + your birthday off
- Hybrid working (3 days in the Manchester office)
- Company laptop and pension scheme
- Free parking at the office
- Two company “away day” socials each year (often abroad)
Benefits
- Company pension
- On-site parking
- Work from home
Performance Marketing Creative Strategist in Manchester employer: Edison Media Ltd
Contact Detail:
Edison Media Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Creative Strategist in Manchester
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have a lead on that perfect Performance Marketing Creative Strategist role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best ad copy, creative briefs, and performance-driven campaigns. This will give you an edge when chatting with hiring managers and prove you can deliver results.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Bring insights and ideas to the table that align with their goals. This shows you're not just interested in the job, but genuinely invested in their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re keen on joining our awesome team at Edison Media!
We think you need these skills to ace Performance Marketing Creative Strategist in Manchester
Some tips for your application 🫡
Show Off Your Creative Side: When you're crafting your application, let your creativity shine! Use engaging language and showcase your unique style in your cover letter and CV. Remember, we’re looking for someone who can create standout visuals and messaging, so make sure your application reflects that.
Tailor Your Application: Don’t just send a generic CV! Tailor your application to highlight your experience with performance marketing and creative strategy. Mention specific projects or campaigns you've worked on that align with the role, especially those involving Meta Ads, TikTok Ads, or Google Ads.
Data-Driven Insights Matter: We love a data-driven mindset! In your application, include examples of how you've used performance data to inform your creative decisions. This will show us you understand the importance of analytics in driving successful campaigns.
Apply Through Our Website: Make it easy for us to find your application by applying through our website. It helps us keep track of all applications and ensures you don’t miss out on any updates. Plus, we love seeing candidates who follow instructions!
How to prepare for a job interview at Edison Media Ltd
✨Know Your Creative Stuff
Make sure you brush up on your knowledge of performance marketing and creative strategy. Be ready to discuss your experience with paid social platforms like Meta and TikTok, as well as Google Ads. Prepare examples of successful campaigns you've worked on, focusing on how you developed high-converting ad concepts.
✨Show Off Your Data Skills
Since this role is all about using data to drive creative decisions, be prepared to talk about how you've analysed performance data in the past. Bring specific examples of how you've turned insights into actionable strategies that improved campaign results.
✨Bring Your Best Ideas
Think about some innovative ad concepts or hooks you could pitch during the interview. This shows your creativity and understanding of what makes a campaign successful. Don't hesitate to share your thought process behind these ideas and how they align with DTC marketing.
✨Collaboration is Key
This role involves working closely with media buyers and designers, so highlight your teamwork skills. Share experiences where you've collaborated effectively with different teams to achieve a common goal, especially in fast-paced environments. It’s all about showing you can thrive in a dynamic setting!