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- Tasks: Manage and enhance the university website using analytics to improve user experience.
- Company: Join Edinburgh Napier University, Scotland's top modern university, known for academic excellence.
- Benefits: Enjoy 41 days annual leave, a generous pension, flexible working, and professional development.
- Why this job: Be part of a dynamic team driving digital improvements and making a real impact.
- Qualifications: Degree or equivalent experience in relevant fields; expertise in Google Analytics and CMS required.
- Other info: Salary ranges from £30,805 to £37,174; applications close on 22 April 2025.
The predicted salary is between 25800 - 30900 £ per year.
As the #1 Modern University in Scotland (World University Rankings 2025), Edinburgh Napier University strives to deliver the best teaching, to the widest range of students who can benefit from it, in ways that are appropriate to the needs of students and employers. Our Marketing and External Relations department is responsible for building our reputation, promoting our academic excellence, sharing our student experience, highlighting our research and innovation, driving our fundraising ambition and ensuring we engage with our alumni.
Currently, we are recruiting a Web & Data Analytics Executive to support the ongoing development and improvement of the University website in line with the Marketing and External Relations Strategy, and enhance key user journeys by providing analytics, making recommendations, and liaising with colleagues on implementation.
The Role: As Web & Data Analytics Executive, you will have the opportunity to use your experience of working with complex websites and Content Management Systems (CMS) to administer the day-to-day running of the Edinburgh Napier University site, supporting internal clients with troubleshooting/training and escalating to developers in Information Services (IS) where appropriate. Your advanced understanding of Google Analytics and Google Tag Manager will serve you well as you use these tools to interpret data that will inform digital improvement projects, working closely with the UX Design and Developer teams to support scenario testing and implementation of improvements. We anticipate that you will have had experience of working within a communications/marketing environment and be used to delivering on agreed objectives and operational priorities. As such, you will also have the chance to use these skills to create a measurement plan for the Marketing team and provide data visualisation reports in Looker Studio to attribute performance efforts.
If you have existing experience as a web analyst or equivalent role, with a genuine interest in understanding the behaviour of people visiting websites, where people are coming from and how to improve their user experience, then we would love to hear from you.
What we will need from you:
- Degree or equivalent in relevant discipline, or equivalent relevant work experience
- Substantial experience of working with complex websites and CMS
- Advanced knowledge of using Google Analytics and complex data sets to make website improvements
- Experience working and debugging with Google Tag Manager
- Experience of governance standards and cookie management tools
- Demonstrable up-to-date knowledge of web and digital technologies and developments
Benefits we offer: We offer 41 days annual leave (includes bank holidays), a generous pension scheme (17.6%), flexible working and professional development opportunities.
Additional information:
- Salary: £30,805 - £37,174 (depending on experience)
- Closing date: 22 April 2025
- Interviews: Week commencing 05 May 2025
The University holds Disability Confident, Carer Positive and Stonewall Scotland Diversity Champion status. We are a flexible Employer.
Web & Data Analytics Executive employer: Edinburgh Napier University
Contact Detail:
Edinburgh Napier University Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Web & Data Analytics Executive
✨Tip Number 1
Familiarise yourself with Edinburgh Napier University's website and its current analytics. Understanding the existing user journeys and identifying areas for improvement will give you a solid foundation to discuss during your interview.
✨Tip Number 2
Brush up on your Google Analytics and Google Tag Manager skills. Be prepared to discuss specific examples of how you've used these tools in past roles to drive website improvements and enhance user experience.
✨Tip Number 3
Network with professionals in the field of web analytics and digital marketing. Engaging with others can provide insights into industry trends and best practices, which you can bring up in your conversations with us.
✨Tip Number 4
Prepare to showcase your experience with data visualisation tools like Looker Studio. Being able to present data in a clear and impactful way will demonstrate your ability to contribute to the Marketing team's measurement plan.
We think you need these skills to ace Web & Data Analytics Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with complex websites and Content Management Systems (CMS). Emphasise your advanced knowledge of Google Analytics and Google Tag Manager, as well as any relevant projects you've worked on that demonstrate your ability to improve user experiences.
Craft a Compelling Cover Letter: In your cover letter, express your genuine interest in understanding user behaviour on websites. Mention specific examples of how you've used data to inform digital improvements in previous roles, and how you can contribute to the Marketing and External Relations strategy at Edinburgh Napier University.
Showcase Relevant Skills: Highlight your skills in data visualisation and reporting, particularly with tools like Looker Studio. Discuss your experience with governance standards and cookie management tools, as these are crucial for the role.
Proofread and Edit: Before submitting your application, carefully proofread your documents for any spelling or grammatical errors. Ensure that your application is clear, concise, and free of jargon, making it easy for the hiring team to understand your qualifications and enthusiasm for the role.
How to prepare for a job interview at Edinburgh Napier University
✨Showcase Your Technical Skills
Make sure to highlight your experience with complex websites and Content Management Systems. Be prepared to discuss specific projects where you used Google Analytics and Google Tag Manager to drive improvements.
✨Understand User Experience
Demonstrate your understanding of user behaviour on websites. Prepare examples of how you've improved user journeys in the past, and be ready to discuss how you would approach this role at Edinburgh Napier University.
✨Prepare for Scenario Testing
Since you'll be working closely with UX Design and Developer teams, think about how you would approach scenario testing. Bring ideas on how to implement improvements based on data analysis and user feedback.
✨Familiarise Yourself with Governance Standards
Brush up on governance standards and cookie management tools, as these are crucial for the role. Be ready to discuss how you ensure compliance while enhancing user experience on the website.
