At a Glance
- Tasks: Lead creative engagement campaigns for UK undergraduate and postgraduate applicants.
- Company: Edinburgh Napier University, known for its inclusive and ambitious culture.
- Benefits: 41 days annual leave, flexible working, and a generous pension scheme.
- Other info: Join a dynamic team and enjoy excellent career development opportunities.
- Why this job: Shape future student journeys with creativity and strategic impact.
- Qualifications: Experience in marketing or student recruitment, strong communication skills.
The predicted salary is between 30000 - 40000 £ per year.
At Edinburgh Napier University, we believe the student journey begins long before enrolment; it starts from your very first interaction. This opportunity has arisen as a result of internal progression and mobility within the team. Offered on a fixed-term basis, we are looking for a creative and motivated Applicant Experience & Conversion Officer to join our Enquirer & Applicant Experience Team based within our dynamic International Operations and Student Recruitment department.
The Role:
You will take the lead in planning and delivering personalised engagement and conversion activity for our UK undergraduate and postgraduate applicants, ensuring every step of their journey reflects the care and quality we’re known for. From thoughtful emails and digital content to campaign management and innovative outreach, you’ll use creativity, insight, and tech to bring our values to life: professional, ambitious, innovative, inclusive in every touchpoint. If you’re passionate about crafting seamless customer journeys, driving applicant success through strategic nurturing, and using insight-driven communication to make a real impact, this role is for you.
What You’ll Do:
- Develop and deliver multi-channel conversion campaigns that guide and support applicants at every stage.
- Make full use of our CRM and enterprise tools to send tailored communications that resonate.
- Collaborate across teams to create consistent and effective messaging.
- Use data to measure campaign impact and refine future strategies.
- Bring fresh ideas to the table from interactive tools to community-driven content.
- Help us continue to raise the bar for applicant experience in higher education.
What we will need from you:
- Experience in student recruitment, marketing, communications, or a similar field.
- A strong customer focus and excellent communication skills both written and verbal.
- Experience using CRM systems or email automation tools to drive engagement.
- Creative flair and an ability to adapt your message to different audiences.
- A collaborative spirit and a can-do attitude.
Experience in higher education is desirable but not essential; we value attitude, adaptability, and alignment with our values above all.
Benefits we offer:
At Edinburgh Napier, you’ll be part of a university that’s bold in its ambitions but grounded in its people. We offer:
- A truly inclusive, friendly working culture
- A hybrid and flexible working approach
- Sector-leading annual leave and pension benefits (41 days annual leave, generous pension scheme with Employer contribution of 17.6%)
- The chance to shape the journeys of future students in a role that blends creativity, strategy, and purpose
Salary: Contract: Full time, Fixed term 12 months
Hours: Full time 35 hrs/week
Closing date: 6th of August 2026
Interviews: 19th or 20th of August, face to face
The University is unable to sponsor the employment of international workers in this role on the Skilled Worker visa route. International applicants will only be able to take up this role if they can demonstrate an alternative right to work in the UK.
The University holds Disability Confident, Carer Positive and Stonewall Scotland Diversity Champion status. We are a flexible Employer.
Applicant Experience & Conversion Officer in Livingston employer: Edinburgh Napier University
Join a forward-thinking organisation at the forefront of digital construction and skills innovation, where your expertise will directly contribute to transforming the built environment. With a strong commitment to employee development, you will benefit from extensive learning opportunities, generous annual leave, and a supportive work culture that values collaboration and innovation. Located at the BE-ST campus in Hamilton, this role offers a unique chance to make a meaningful impact while enjoying a hybrid working model and access to a range of employee benefits.
Contact Details:
Edinburgh Napier University Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Applicant Experience & Conversion Officer in Livingston
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Edinburgh Napier University and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Edinburgh Napier University are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Edinburgh Napier University on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Edinburgh Napier University. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Applicant Experience & Conversion Officer in Livingston
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Edinburgh Napier University. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Edinburgh Napier University:Show us that you’ve done your homework! In your application, briefly mention what you admire about Edinburgh Napier University’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Edinburgh Napier University
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Edinburgh Napier University will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Edinburgh Napier University, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
