Lecturer in Digital Marketing & Analytics

Lecturer in Digital Marketing & Analytics

Full-Time 36000 - 44000 £ / year (est.) No working from home possible
Edinburgh Napier University

At a Glance

  • Tasks: Deliver engaging teaching and foster student-centred learning in digital marketing.
  • Company: Join the dynamic Edinburgh Napier University with a focus on innovation.
  • Benefits: Competitive salary, professional development, and opportunities for international curriculum delivery.
  • Other info: Be part of an ambitious team dedicated to research excellence.
  • Why this job: Shape the future of marketing education and inspire the next generation of marketers.
  • Qualifications: Experience in digital marketing and a passion for teaching.

The predicted salary is between 36000 - 44000 £ per year.

Edinburgh Napier University invites applications for a Lecturer in Marketing within the Marketing Subject Group of Edinburgh Napier Business School.

The role focuses on delivering teaching and student-centred learning, with potential for module and programme leadership and international curriculum delivery.

You will join an ambitious team with expertise in digital marketing and analytics, contributing to our expanding undergraduate and postgraduate curriculum while pursuing research excellence.

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Lecturer in Digital Marketing & Analytics employer: Edinburgh Napier University

Join a forward-thinking organisation at the forefront of digital construction and skills innovation, where your expertise will directly contribute to transforming the built environment. With a strong commitment to employee development, you will benefit from extensive learning opportunities, generous annual leave, and a supportive work culture that values collaboration and innovation. Located at the BE-ST campus in Hamilton, this role offers a unique chance to make a meaningful impact while enjoying a hybrid working model and access to a range of employee benefits.

Edinburgh Napier University

Contact Details:

Edinburgh Napier University Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Lecturer in Digital Marketing & Analytics

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Edinburgh Napier University and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Edinburgh Napier University are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Edinburgh Napier University on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Edinburgh Napier University. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Lecturer in Digital Marketing & Analytics

Teaching Skills
Student-Centred Learning
Module Leadership
Programme Leadership
Digital Marketing Expertise
Analytics Proficiency
Curriculum Development

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Edinburgh Napier University. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Edinburgh Napier University:Show us that you’ve done your homework! In your application, briefly mention what you admire about Edinburgh Napier University’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Edinburgh Napier University

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Edinburgh Napier University will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At Edinburgh Napier University, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.