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- Tasks: Lead content marketing strategies for student recruitment campaigns across various channels.
- Company: Edinburgh Napier University is Scotland's top modern university, focused on academic excellence and student experience.
- Benefits: Enjoy 41 days annual leave, a generous pension scheme, flexible working, and professional development opportunities.
- Why this job: Be creative and impactful in promoting the university's personality and engaging with prospective students.
- Qualifications: Degree or equivalent experience in content marketing; proven track record in managing innovative marketing plans.
- Other info: Salary ranges from £36,924 to £45,163, with interviews scheduled for late January 2025.
The predicted salary is between 30900 - 38200 £ per year.
As the #1 Modern University in Scotland (World University Rankings 2025), Edinburgh Napier University strives to deliver the best teaching, to the widest range of students who can benefit from it, in ways that are appropriate to the needs of students and employers. Our Marketing and External Relations department is responsible for building our reputation, promoting our academic excellence, sharing our student experience, highlighting our research and innovation, driving our fundraising ambition, and ensuring we engage with our alumni.
We are currently recruiting a Content Marketing Manager to lead the development and execution of key marketing content for student recruitment campaigns and create a content strategy that aligns with paid advertising, organic content, and our overall creative direction, driving meaningful engagement with the University.
The Role: As Content Marketing Manager, you will have the opportunity to use your substantial experience of developing/managing innovative online and offline marketing and communications to implement engaging and effective content plans for strategic promotion campaigns and activities, supporting student recruitment on campus and online, in line with the University’s strategic priorities. This role will give you the opportunity to use your creative talent to its full effect, taking responsibility for the creation of high-quality marketing collateral that drives paid and non-paid campaigns across multiple channels including Facebook, Instagram, TikTok, email, and Google products (paid search, programmatic, YouTube).
Your experience in a similar marketing management role will be invaluable as you lead, inspire, and motivate a team of Content Executives, providing strategic direction, ensuring consistency, and overseeing the development of innovative, on-brand ideas across graphic design, multimedia, social media, online content, and user journeys. These efforts will see you playing a key role in supporting student recruitment and advancing other strategic initiatives.
You will also have the opportunity to work with colleagues across the University to drive consistency and effectiveness for key on and offline content including annual prospectuses (online and print), key landing pages on napier.ac.uk, study areas, and course pages. Your strong understanding of complex web pages and online journeys will inform how you maximize interest and inquiries through the website and encourage prospective students to engage with us.
If you are highly creative, have a strong background in content marketing, and would like to play a fundamental role in how we promote the personality of Edinburgh Napier University and what we can offer, then we would love to hear from you.
What we will need from you:
- Degree in relevant subject, or equivalent relevant work experience
- Substantial experience of developing and managing innovative online and offline content marketing and communications plans focused on growth and lead generation
- Experience of providing specialist advice and guidance with respect to digital marketing platforms, channels, and approaches, including at a senior level or to those with non-marketing backgrounds
- Proven experience of taking a content marketing approach to create compelling content and convey key messages and complex information across different channels
- Track record of effectively project-managing internal and external resources, including writing effective briefs and monitoring progress to deliver on budget and on time
- Proven experience of collaborative project management, working closely with creative, performance, and brand teams to ensure seamless coordination and alignment of creative outputs with campaign objectives
Benefits we offer:
We offer 41 days annual leave (includes bank holidays), a generous pension scheme (17.6%), flexible working, and professional development opportunities.
Additional information:
Salary: £36,924 - £45,163 (depending on experience)
Closing date: 19th January 2025
Interviews: Week commencing 27th January 2025
The University holds Disability Confident, Carer Positive and Stonewall Scotland Diversity Champion status. We are a flexible Employer.
Content Marketing Manager employer: Edinburgh Napier University
Contact Detail:
Edinburgh Napier University Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketing Manager
✨Tip Number 1
Familiarise yourself with Edinburgh Napier University's brand and values. Understanding their mission and how they engage with students will help you tailor your approach during interviews, showcasing how your vision aligns with theirs.
✨Tip Number 2
Prepare to discuss specific examples of successful content marketing campaigns you've led in the past. Highlight your ability to drive engagement and lead generation, as this is crucial for the role of Content Marketing Manager.
✨Tip Number 3
Network with current or former employees of Edinburgh Napier University on platforms like LinkedIn. Gaining insights from their experiences can provide you with valuable information that may set you apart during the interview process.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and content creation. Being able to discuss recent developments and how they could be applied to enhance student recruitment at the university will demonstrate your proactive approach and expertise.
We think you need these skills to ace Content Marketing Manager
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Content Marketing Manager position. Tailor your application to highlight how your skills and experiences align with the job description.
Craft a Compelling Cover Letter: Your cover letter should not only express your enthusiasm for the role but also demonstrate your understanding of Edinburgh Napier University's mission and values. Use specific examples from your past experience that showcase your ability to develop and manage innovative content marketing strategies.
Highlight Relevant Experience: In your CV, focus on your substantial experience in content marketing and communications. Include quantifiable achievements that illustrate your success in driving engagement and lead generation through various channels, such as social media and email marketing.
Showcase Your Creativity: As creativity is key for this role, consider including a portfolio or links to previous campaigns you've worked on. This will give the hiring team a tangible sense of your creative talent and how it can benefit their marketing efforts.
How to prepare for a job interview at Edinburgh Napier University
✨Showcase Your Creative Portfolio
As a Content Marketing Manager, your creativity is key. Bring along examples of your previous work that demonstrate your ability to create engaging content across various platforms. This will not only highlight your skills but also give the interviewers a taste of your style and approach.
✨Understand the University’s Brand
Familiarise yourself with Edinburgh Napier University's brand, values, and current marketing strategies. Being able to discuss how your vision aligns with their goals will show that you are genuinely interested in the role and understand the institution's mission.
✨Prepare for Collaborative Scenarios
Since the role involves working closely with different teams, be ready to discuss your experience in collaborative project management. Prepare examples of how you've successfully coordinated with creative, performance, and brand teams to achieve campaign objectives.
✨Demonstrate Your Digital Savvy
Given the focus on digital marketing platforms, be prepared to discuss your knowledge of various channels like social media, email marketing, and SEO. Highlight any specific campaigns you've managed that utilised these platforms effectively, showcasing your ability to drive engagement and lead generation.
