At a Glance
- Tasks: Shape the University's digital presence through website support and data analysis.
- Company: Edinburgh Napier University, a leader in academic excellence and innovation.
- Benefits: 41 days annual leave, generous pension, flexible working, and professional development.
- Other info: Permanent, full-time role with excellent career growth opportunities.
- Why this job: Join an exciting digital transformation journey and make a real impact on user experience.
- Qualifications: Degree or equivalent experience in web analytics and advanced knowledge of Google Analytics.
The predicted salary is between 31861 - 38448 £ per year.
The Marketing and External Relations department at Edinburgh Napier University is responsible for building our reputation, promoting our academic excellence, sharing our student experience, highlighting our research and innovation, driving our fundraising ambition and ensuring we engage with our alumni. We are currently embarking on an exciting digital transformation journey, with significant investment in the redevelopment of the University's external website and as such, have an opportunity for a Web & Data Analytics Executive to join us and play a pivotal role in this journey, supporting the successful delivery, launch and ongoing evolution of the new website's implementation.
The Role: As Web & Data Analytics Executive, you will have the opportunity to play a key role in shaping the University's digital presence, through your support with build, delivery, testing and launch of the new external website. Working closely with colleagues across Marketing, External Relations and Information Services, you will be in an excellent position to use your knowledge of web and digital technologies to help shape and enhance the University's digital presence, ensuring the website delivers an exceptional user experience.
The role will provide you with the opportunity to use your experience of working with complex websites and Content Management Systems (CMS) to administer the day-to-day running of the Edinburgh Napier University site, supporting internal clients with troubleshooting/training and escalating to developers in Information Services (IS) where appropriate. Your advanced understanding of Google Analytics and Google Tag Manager to manage our tagging and tracking strategy will also serve you well, as you use these tools to interpret data that will inform digital improvement projects, working closely with the UX Design and Developer teams to support scenario testing and implementation of improvements.
We anticipate that you will have had experience of working within a communications/marketing environment and be used to delivering on agreed objectives and operational priorities. As such, you will also have the chance to use these skills to create a measurement plan for the Marketing team and provide data visualisation reports in Data Studio to attribute performance efforts. If you have existing experience as a web analyst or equivalent role, with a genuine interest in understanding the behaviour of people visiting websites, where people are coming from and how to improve their user experience, then we would love to hear from you. Please note that this is not a Web Developer role.
What we will need from you:
- Degree or equivalent in relevant discipline, or equivalent relevant work experience
- Substantial experience of working with complex websites and CMS
- Advanced knowledge of using Google Analytics and complex data sets to make website improvements
- Experience working and debugging with Google Tag Manager
- Experience of governance standards and cookie management tools
- Demonstrable up-to-date knowledge of web and digital technologies and developments
When applying, please upload a cover letter/supporting statement to outline your fit for this role.
Benefits we offer: We offer 41 days annual leave (includes bank holidays), a generous pension scheme (17.6%), flexible working and professional development opportunities.
Additional information: Salary: £31,861 - £38,448 (depending on experience) Contract: Permanent, Full Time – 35 hrs/wk Apply by: 17th November 2026 Interviews: Week commencing 30th November 2026 Please note, on this occasion the University will not consider applicants requiring sponsorship for this role. International workers will therefore only be able to take up this role if they can demonstrate an alternative right to work in the UK.
Web & Data Analytics Executive in Broughton employer: Edinburgh Napier University
Edinburgh Napier University is an exceptional employer that fosters a vibrant and inclusive work culture, encouraging creativity and collaboration among its staff. With a strong focus on employee development and growth opportunities, the university supports its team members in achieving their professional aspirations while contributing to meaningful change within the academic community. Located in the heart of Edinburgh, employees enjoy a dynamic environment that blends rich history with modern innovation, making it an inspiring place to work.
Contact Details:
Edinburgh Napier University Recruitment Team
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