At a Glance
- Tasks: Lead creative campaigns to enhance applicant engagement and conversion.
- Company: Edinburgh Napier University, known for its inclusive and ambitious culture.
- Benefits: Flexible working, 41 days annual leave, and a generous pension scheme.
- Other info: Join a dynamic team and enjoy excellent career development opportunities.
- Why this job: Make a real impact on future students' journeys with creativity and strategy.
- Qualifications: Experience in marketing or student recruitment, strong communication skills.
The predicted salary is between 30000 - 40000 £ per year.
At Edinburgh Napier University, we believe the student journey begins long before enrolment; it starts from your very first interaction. This opportunity has arisen as a result of internal progression and mobility within the team. Offered on a fixed-term basis, we are looking for a creative and motivated Applicant Experience & Conversion Officer to join our Enquirer & Applicant Experience Team based within our dynamic International Operations and Student Recruitment department.
The Role: You will take the lead in planning and delivering personalised engagement and conversion activity for our UK undergraduate and postgraduate applicants, ensuring every step of their journey reflects the care and quality we’re known for. From thoughtful emails and digital content to campaign management and innovative outreach, you’ll use creativity, insight, and tech to bring our values to life: professional, ambitious, innovative, inclusive in every touchpoint. If you’re passionate about crafting seamless customer journeys, driving applicant success through strategic nurturing, and using insight-driven communication to make a real impact, this role is for you.
What You’ll Do:
- Develop and deliver multi-channel conversion campaigns that guide and support applicants at every stage.
- Make full use of our CRM and enterprise tools to send tailored communications that resonate.
- Collaborate across teams to create consistent and effective messaging.
- Use data to measure campaign impact and refine future strategies.
- Bring fresh ideas to the table from interactive tools to community-driven content.
- Help us continue to raise the bar for applicant experience in higher education.
What we will need from you:
- Experience in student recruitment, marketing, communications, or a similar field.
- A strong customer focus and excellent communication skills both written and verbal.
- Experience using CRM systems or email automation tools to drive engagement.
- Creative flair and an ability to adapt your message to different audiences.
- A collaborative spirit and a can-do attitude.
- Experience in higher education is desirable but not essential; we value attitude, adaptability, and alignment with our values above all.
Benefits we offer:
At Edinburgh Napier, you’ll be part of a university that’s bold in its ambitions but grounded in its people. We offer:
- A truly inclusive, friendly working culture
- A hybrid and flexible working approach
- Sector-leading annual leave and pension benefits (41 days annual leave, generous pension scheme with Employer contribution of 17.6%)
- The chance to shape the journeys of future students in a role that blends creativity, strategy, and purpose
Salary: Contract: Full time, Fixed term 12 months
Hours: Full time 35 hrs/week
Closing date: 6th of August 2026
Interviews: 19th or 20th of August, face to face
The University is unable to sponsor the employment of international workers in this role on the Skilled Worker visa route. International applicants will only be able to take up this role if they can demonstrate an alternative right to work in the UK. The University holds Disability Confident, Carer Positive and Stonewall Scotland Diversity Champion status. We are a flexible Employer.
Locations
Applicant Experience & Conversion Officer in Bonnyrigg, Midlothian employer: Edinburgh Napier University
Join a forward-thinking organisation at the forefront of digital construction and skills innovation, where your expertise will directly contribute to transforming the built environment. With a strong commitment to employee development, you will benefit from extensive learning opportunities, generous annual leave, and a supportive work culture that values collaboration and innovation. Located at the BE-ST campus in Hamilton, this role offers a unique chance to make a meaningful impact while enjoying a hybrid working model and access to a range of employee benefits.
Contact Details:
Edinburgh Napier University Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Applicant Experience & Conversion Officer in Bonnyrigg, Midlothian
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We think you need these skills to ace Applicant Experience & Conversion Officer in Bonnyrigg, Midlothian
Some tips for your application 🫡
Show Off Your Digital Skills:In the digital learning and education sector, it's crucial to highlight your tech-savviness. Make sure your CV includes any experience with e-learning platforms, digital content creation, or learning management systems. This tech flair helps us see you're ready to thrive in our digital landscape at Edinburgh Napier University.
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Include Relevant Certifications:If you have any certifications related to digital education—like teaching online or instructional design—make sure you highlight those in your application. They can really set you apart from other candidates and show us you're knowledgeable and committed to the field.
Tailor Your Portfolio:If you’ve created any digital learning materials, this is the perfect time to showcase them! We love seeing examples of your work, so include a link to your portfolio that features your best creations relevant to the temporary role at Edinburgh Napier University. This hands-on evidence can speak volumes about your creative capabilities!
How to prepare for a job interview at Edinburgh Napier University
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When preparing for your interview with Edinburgh Napier University, think about how you can showcase your creative approaches to digital learning. Bring along examples of projects or modules you've designed, especially those that highlight your ability to engage students remotely. It’ll help demonstrate your hands-on experience, which is essential for this role.
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Since this role with Edinburgh Napier University is temporary, it’s super important to convey your flexibility and adaptability during the interview. Be ready to discuss how you can quickly acclimate to new environments and seamlessly integrate into existing teams. It shows you’re a team player and can handle the ebb and flow of temporary work.
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