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- Tasks: Lead digital marketing efforts to support seriously ill children through engaging content and campaigns.
- Company: Join ECHC, a passionate team dedicated to helping families during tough times.
- Benefits: Enjoy a supportive work culture, creative freedom, and the chance to make a real impact.
- Why this job: Combine your digital skills with meaningful work that truly matters to children and families.
- Qualifications: 3+ years in digital marketing, experience with analytics, and a knack for storytelling.
- Other info: This role requires PVG clearance; we welcome diverse applicants!
The predicted salary is between 28800 - 42000 £ per year.
Want to use your digital superpowers to help seriously ill children? We’ve got just the role for you. We’re on the lookout for a creative and curious Digital Marketing Lead to help us shout (with style) about the incredible work we do. If you love crafting content that connects, get a buzz from analytics, and are happiest when experimenting with social campaigns, then we’d love to meet you.
Some of the things you’ll be doing:
- Create and manage engaging digital content across multiple channels - think compelling videos, attention-grabbing posts and storytelling that makes people stop scrolling.
- Run paid social media campaigns that drive real results (and donations!).
- Bring data to life with smart insights and sharp reporting - you’ll know what’s working, what’s not, and how to fix it.
- Work your magic with Google Ads, SEO and PPC to make sure we’re showing up in all the right places.
- Help us push boundaries with creative new ideas and fresh approaches.
Let’s talk about you:
Must haves:
- Have at least three years of experience working across digital channels - social, email, web, ads, and beyond.
- Know your way around Meta Ads Manager and Google Analytics, and aren’t afraid to dig into data.
- Have some solid experience with videography and editing tools (we don’t need Oscar-level, just engaging and authentic!).
- Are a natural storyteller who knows how to tailor content to different platforms and audiences.
- Are excited by the idea of using your skills to help seriously ill children - and want to be part of a small but mighty team doing work that matters.
Nice to haves:
- You’ve spent time in a fast-paced marketing or fundraising setting and know how to juggle deadlines, priorities, and competing needs.
- You get how digital marketing can fuel fundraising - and you’re excited to use creative, data-driven strategies to inspire people to give generously.
Why ECHC? Working at ECHC isn’t your average digital marketing job. Yes, you’ll deal with the website and the data. But you’ll also be helping children and families through some of the toughest times in their lives. You’ll work with passionate, supportive colleagues who care deeply about our mission. And you’ll be trusted to lead, innovate, and have fun while doing it. We’ve got big future plans, and we want someone just as ambitious to help us take our digital presence to the next level.
Please note, this role is subject to PVG clearance.
Still reading? If you made it this far, we think there’s a strong chance you might be our kind of person. Even if you don’t tick every box, we want to encourage you to introduce yourself. Apply today.
Digitial Marketing Lead employer: Edinburgh Children's Hospital Charity
Contact Detail:
Edinburgh Children's Hospital Charity Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digitial Marketing Lead
✨Tip Number 1
Familiarise yourself with the specific digital marketing tools mentioned in the job description, like Meta Ads Manager and Google Analytics. Being able to demonstrate your proficiency in these platforms during an interview will show that you're ready to hit the ground running.
✨Tip Number 2
Prepare examples of past campaigns you've managed, especially those that involved storytelling or creative content. Highlighting your ability to connect with audiences through engaging content will resonate well with our mission.
✨Tip Number 3
Research our organisation and understand our mission deeply. Be ready to discuss how your skills can directly contribute to helping seriously ill children, as this passion is a key part of our team culture.
✨Tip Number 4
Showcase your analytical skills by preparing insights from previous campaigns you've run. Being able to discuss what worked, what didn’t, and how you adapted your strategies will demonstrate your data-driven approach to digital marketing.
We think you need these skills to ace Digitial Marketing Lead
Some tips for your application 🫡
Understand the Mission: Before you start writing your application, take some time to understand the mission of the organisation. Reflect on how your skills in digital marketing can contribute to helping seriously ill children and incorporate this understanding into your application.
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, especially in areas like social media, content creation, and analytics. Use specific examples that demonstrate your ability to drive results and engage audiences.
Craft a Compelling Cover Letter: Your cover letter should not only outline your qualifications but also convey your passion for the cause. Share personal stories or motivations that connect you to the mission of the organisation, and explain why you want to be part of their team.
Showcase Your Creativity: Since the role requires creativity, consider including links to your previous work or projects that showcase your digital content creation skills. This could be videos, social media campaigns, or any other relevant work that demonstrates your storytelling abilities.
How to prepare for a job interview at Edinburgh Children's Hospital Charity
✨Show Your Passion for the Cause
Make sure to express your enthusiasm for helping seriously ill children. Share any personal experiences or motivations that drive your passion for this mission, as it will resonate with the interviewers.
✨Demonstrate Your Digital Expertise
Be prepared to discuss your experience with various digital marketing channels. Highlight specific campaigns you've managed, particularly those involving social media, Google Ads, and analytics tools like Meta Ads Manager and Google Analytics.
✨Bring Examples of Your Work
Have a portfolio ready that showcases your best digital content, including videos and posts. This will help illustrate your storytelling abilities and creativity, which are crucial for the role.
✨Prepare for Data-Driven Questions
Expect questions about how you use data to inform your marketing strategies. Be ready to discuss how you've analysed campaign performance in the past and what adjustments you made based on those insights.
