At a Glance
- Tasks: Engage in high-volume cold calling to book meetings and build a pipeline.
- Company: Join Edify Systems, the AI platform transforming quick service restaurants.
- Benefits: Performance-led compensation with strong commissions and remote work flexibility.
- Other info: Dynamic environment with opportunities for growth and innovation.
- Why this job: Own your success and progress to an Account Executive role with mentorship.
- Qualifications: Previous BDR experience and a passion for cold calling are essential.
The predicted salary is between 30000 - 40000 £ per year.
About Edify Systems: Edify Systems is the AI operational platform for quick service restaurants, focusing on inventory management, production planning and AI analytics. We already work with the likes of Pret, Dunkin', Yolk Brands and over 50 more.
The role: This is a classic outbound BDR seat where cold calling sits at the heart of the role and at the heart of how you earn. You will work through target accounts, start real conversations, book quality meetings and build genuine pipeline. A lot of the heavy lifting is already done. The messaging, target lists and core strategy exist, so you are not starting from a blank page. You will work closely with our Head of Growth, who will mentor you directly on what to say, who to call and how to convert conversations into meetings.
We are looking for someone who treats this like their own business. There is a strong level of self management involved. The right person is comfortable owning their day, holding themselves to a high bar and putting in the work without being chased. If you love the phone and you measure yourself on results, you will do well here. This is a role with a clear path forward. We want this person to progress into an Account Executive seat, and the route to get there is open to whoever earns it.
What you will do:
- Run high volume outbound cold calling into target food and beverage and QSR accounts.
- Book qualified, net new meetings for the wider team to take forward.
- Work the existing playbook, target lists and messaging, and feed back what is and is not landing.
- Partner closely with the Head of Growth, who will coach and mentor you.
- Keep your pipeline and activity clean and up to date so we always know where things stand.
- Bring ideas. As you learn the patch, you will help sharpen the approach over time.
What we are looking for:
- Previous BDR or SDR experience. You have done this before and you know the rhythm of outbound.
- Genuine comfort and proven track record with cold calling. You are not afraid of it.
- Strong self management and work ethic. You own your numbers and you do not need to be managed minute to minute.
- Resilience and consistency. You can handle a no, reset quickly and keep dialling.
- Clear, confident communication and the ability to build rapport fast.
- Coachable mindset. You want to be mentored and you act on feedback.
Experience selling into food and beverage, QSR, hospitality or multi site operations is a bonus, but not a requirement.
Where you will work: We have a London office, but this role could also be based in London or remote. What matters is output, not location.
Compensation: We offer very aggressive, performance led compensation for people who deliver. The structure rewards you twice: strong commission on every qualified net new meeting you book, plus a share of the revenue from deals that close off the back of your work. We work to a balanced 50 / 50 split between base salary and on target earnings, so a meaningful portion of your package is yours to drive.
Business Development Representative in London employer: Edify Systems
Edify Systems is an exceptional employer that fosters a dynamic and supportive work culture, where your contributions directly impact the success of leading quick service restaurants. With a strong emphasis on mentorship from the Head of Growth, employees are empowered to take ownership of their roles while enjoying clear pathways for career advancement. The flexible working arrangements, whether in our London office or remotely, combined with a performance-driven compensation structure, make Edify Systems an attractive choice for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Representative in London
✨Tip Number 1
Get to know the company inside out! Research Edify Systems, their clients, and the industry. This will help you tailor your conversations and show genuine interest when you’re on those cold calls.
✨Tip Number 2
Practice makes perfect! Role-play cold calling scenarios with a friend or colleague. The more comfortable you are with your pitch, the better you'll perform when it counts.
✨Tip Number 3
Stay organised! Keep track of your calls, notes, and follow-ups. A clean pipeline means you can focus on what matters – booking those meetings and hitting your targets.
✨Tip Number 4
Don’t shy away from feedback! Work closely with the Head of Growth and be open to their coaching. It’s all about learning and improving, so take their advice on board to sharpen your approach.
We think you need these skills to ace Business Development Representative in London
Some tips for your application 🫡
Show Your Passion for Cold Calling:Make sure to highlight your love for cold calling in your application. We want to see that you're not just comfortable with it, but that you genuinely enjoy the challenge and excitement of starting conversations with potential clients.
Demonstrate Self-Management Skills:Since this role requires a strong level of self-management, share examples from your past experiences where you've taken ownership of your work. We’re looking for candidates who can manage their own day and hit targets without needing constant supervision.
Be Clear and Confident:Your written application should reflect clear and confident communication. Use straightforward language and structure your thoughts well. This will give us a taste of how you communicate, which is crucial for the role.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and know how to follow instructions!
How to prepare for a job interview at Edify Systems
✨Know Your Numbers
Before the interview, brush up on your previous BDR or SDR experience. Be ready to discuss specific metrics you've achieved, like call volumes and meetings booked. This shows you understand the importance of results and can back it up with data.
✨Master Cold Calling Techniques
Since cold calling is at the heart of this role, practice your pitch beforehand. Think about how you can engage potential clients quickly and effectively. You might even want to role-play with a friend to get comfortable with handling objections.
✨Showcase Your Self-Management Skills
This position requires a strong level of self-management. Prepare examples of how you've successfully managed your time and workload in previous roles. Highlight your ability to stay organised and motivated without constant supervision.
✨Be Open to Feedback
The company values a coachable mindset, so be prepared to discuss how you've acted on feedback in the past. Share specific instances where you adapted your approach based on constructive criticism, showing that you're eager to learn and grow.
