At a Glance
- Tasks: Drive business growth through outbound cold calling and build genuine client relationships.
- Company: Join Edify Systems, the AI platform transforming quick service restaurants.
- Benefits: Performance-led compensation with strong commissions and flexible remote work options.
- Other info: Mentorship from the Head of Growth and opportunities for career advancement.
- Why this job: Make an impact in a fast-paced environment and grow into an Account Executive role.
- Qualifications: Previous BDR or SDR experience and a passion for cold calling.
The predicted salary is between 30000 - 40000 £ per year.
About Edify Systems
Edify Systems is the AI operational platform for quick service restaurants, focusing on inventory management, production planning and AI analytics. We already work with the likes of Pret, Dunkin’, Yolk Brands and over 50 more.
This is a classic outbound BDR seat where cold calling sits at the heart of the role and at the heart of how you earn. You will work through target accounts, start real conversations, book quality meetings and build genuine pipeline. A lot of the heavy lifting is already done. The messaging, target lists and core strategy exist, so you are not starting from a blank page. You will work closely with our Head of Growth, who will mentor you directly on what to say, who to call and how to convert conversations into meetings.
We are looking for someone who treats this like their own business. There is a strong level of self management involved. The right person is comfortable owning their day, holding themselves to a high bar and putting in the work without being chased. If you love the phone and you measure yourself on results, you will do well here.
This is a role with a clear path forward. We want this person to progress into an Account Executive seat, and the route to get there is open to whoever earns it.
What you will do
- Run high volume outbound cold calling into target food and beverage and QSR accounts.
- Book qualified, net new meetings for the wider team to take forward.
- Work the existing playbook, target lists and messaging, and feed back what is and is not landing.
- Partner closely with the Head of Growth, who will coach and mentor you.
- Keep your pipeline and activity clean and up to date so we always know where things stand.
- Bring ideas. As you learn the patch, you will help sharpen the approach over time.
What we are looking for
- Previous BDR or SDR experience. You have done this before and you know the rhythm of outbound.
- Genuine comfort and proven track record with cold calling. You are not afraid of it.
- Strong self management and work ethic. You own your numbers and you do not need to be managed minute to minute.
- Resilience and consistency. You can handle a no, reset quickly and keep dialling.
- Clear, confident communication and the ability to build rapport fast.
- Coachable mindset. You want to be mentored and you act on feedback.
Experience selling into food and beverage, QSR, hospitality or multi site operations is a bonus, but not a requirement.
Where you will work
We have a London office, but this role could also be based in London or remote. What matters is output, not location.
Compensation
We offer very aggressive, performance led compensation for people who deliver. The structure rewards you twice: strong commission on every qualified net new meeting you book, plus a share of the revenue from deals that close off the back of your work. We work to a balanced 50 / 50 split between base salary and on target earnings, so a meaningful portion of your package is yours to drive.
Business Development Representative in City of London employer: Edify Systems
Edify Systems is an exceptional employer that fosters a dynamic and results-driven work culture, perfect for ambitious individuals looking to thrive in the fast-paced world of AI solutions for quick service restaurants. With a strong emphasis on mentorship from the Head of Growth, employees are empowered to take ownership of their roles while enjoying generous performance-based compensation and clear pathways for career advancement. Whether based in our London office or working remotely, you will be part of a supportive team that values innovation and personal growth.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Representative in City of London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Business Development Representative at Edify Systems, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Edify Systems. Tailor your message to explain why you’re drawn to them and how you can contribute as a Business Development Representative. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Business Development Representative in City of London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Edify Systems:When writing your cover letter, make sure to tailor your message specifically for Edify Systems. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Edify Systems
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Edify Systems that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Edify Systems that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Edify Systems’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
