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For Companies At a Glance
- Tasks: Create and implement shopper marketing plans to boost brand presence in-store and online.
- Company: Join a vibrant global community at Edgewell, home to 25+ personal care brands.
- Benefits: Enjoy competitive salary, hybrid working, 25 days leave, and free snacks!
- Why this job: Make a real impact by driving business growth with well-loved brands.
- Qualifications: Experience in shopper marketing and strong communication skills required.
- Other info: Collaborative environment with opportunities for career progression.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Edgewell is not just a company, but a vibrant global community of 6,800 visionaries, doers, and makers. Our family of over 25 personal care brands serves people in more than 50 countries. We are dedicated to infusing joyfulness into every aspect of our work. Our pledge goes beyond our products, with our fundamental value of People First guiding us to foster a diverse, inclusive, and respectful environment where every team member can flourish and celebrate our shared achievements.
Role
Shopper Marketing Manager
Location: London, UK
Working: Hybrid
Now, Let’s Get Down to Business
We’re looking for an outstanding Shopper Marketing Manager to join the team and bring our well-loved brands to life in store and online with our Retail partners. Your goal will be to ensure that our shopper initiatives deliver in-store excellence to ultimately win the point of purchase moment. You will create and implement activation plans that drive business growth consistently with the overall UK strategy.
Responsibilities
- Activation Planning: Deliver a winning programme of initiatives across the portfolio of brands, including support for NPD launches.
- Voice of the Customer: Use insight data and knowledge of the trade channel and customers to create relevant and effective activation plans.
- Excellence in Execution: Ensure campaigns align with brand and customer guidelines.
- Evaluation: Review initiative success, focusing on ROI and continuous improvement.
- Ways of Working: Champion and communicate shopper activation plans to internal teams.
- Customer Meetings: Develop relationships with retailer marketing contacts and agencies.
- Management of Retail Media Partners and Suppliers: Direct and manage agencies and suppliers with clear SLAs and KPIs.
- Budget Management: Manage a portion of the marketing budget, ensuring accurate forecasting and ROI.
Qualifications
- Business Graduate calibre or equivalent.
- Experience in Shopper Marketing.
- Experience working directly with retailers and sales teams.
- Understanding of the UK market and key channels; personal care industry knowledge is a bonus.
- Experience managing BTL, design, and third-party agencies.
- Proven budget management and prioritisation skills.
- Consumer/shopper insight-driven approach.
- Strong influencing, initiative, and communication skills.
- Team player with a track record of success and project management experience.
- Proficient in Excel, PowerPoint, and Microsoft Office.
What we offer
Competitive salary, Hybrid working possible (2 days in the office), employee assistance programme, life assurance, discounted Edgewell branded products, core working hours, 25 days annual leave, free beverage & snacks, sports & social club membership, dress for your day policy and a great team!
Next Steps
If you’re looking forward to progressing your career with us, then we’re looking forward to hearing from you. Please email an up-to-date CV in English along with your salary expectations. Alternatively, feel free to pass onto your teammates who may be interested. For information about this great company, visit www.edgewell.com.
#INT
Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that’s open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.
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Shopper Marketing Manager employer: Edgewell Personal Care
Contact Detail:
Edgewell Personal Care Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Shopper Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Edgewell's brands and shopper marketing strategies. Show us that you understand our mission and how you can contribute to our goals. Tailor your answers to reflect our values and culture.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or mentors to refine your responses. Focus on articulating your experience in shopper marketing and how it aligns with the role of Shopper Marketing Manager.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in joining our vibrant community.
We think you need these skills to ace Shopper Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Shopper Marketing Manager role. Highlight your relevant experience in shopper marketing and any specific achievements that align with the responsibilities mentioned in the job description.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to express your passion for the role and the company. Mention how your skills and experiences make you the perfect fit for bringing Edgewell's brands to life.
Showcase Your Insights: Since the role involves using customer insights, be sure to include examples of how you've successfully used data to inform your marketing strategies in the past. This will show us that you understand the importance of being insight-driven.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Edgewell Personal Care
✨Know Your Brands
Before the interview, dive deep into Edgewell's portfolio of personal care brands. Understand their unique selling points and how they resonate with consumers. This knowledge will help you demonstrate your passion for the products and show how you can bring them to life in-store and online.
✨Showcase Your Shopper Marketing Experience
Be ready to discuss specific examples from your past roles where you've successfully implemented shopper marketing initiatives. Highlight any experience with NPD launches or working directly with retailers, as this will be crucial for the role.
✨Prepare Insight-Driven Strategies
Think about how you would use consumer insights to create effective activation plans. Be prepared to share your approach to evaluating campaign success and how you would ensure continuous improvement based on ROI.
✨Build Relationships
Since developing relationships with retailer marketing contacts is key, come prepared with ideas on how you would foster these connections. Discuss your communication style and how you plan to champion shopper activation plans within internal teams.