Senior Brand ManagerLocation: London, LND, GBReq ID: 6256Job Type: Edgewell is not just a company, but a vibrant global community of 6,800 visionaries, doers, and makers. Our family of over 25 personal care brands serves people in more than 50 countries. Senior Brand Manager Hybrid WorkingAttractive salary & benefits We are looking for an experienced Professional to join Edgewell Personal Care - a global consumer goods business with a portfolio of over 25 brands (Wilkinson Sword, Schick, Hawaiian Tropic, Carefree, Bulldog Skincare for Men, Jack Black and recently acquired Cremo Grooming… just to name a few!). We are looking for a dynamic experienced Senior Brand Manager who can bring energy and passion to the Edgewell Shaving Team. You will be self-motivated and results drive with strong commercial acumen and proven experience in all aspects of brand marketing. This is an exciting role to develop brand plans consistent with the Global Business Strategy, with the aim to maximise the growth opportunities through a unique understanding of the brand, consumer and shopper dynamics in the UK, Ireland & Nordics.Here’s a sample of what you’ll get up to:Support the UK Head of Marketing to develop a market brand strategy based on insight that drives brand awareness & penetration.Responsible for the management, coaching and development of Junior Brand Manager.Develop and own rolling 18m marketing plans that includes pricing, promotion, portfolio/product mix, local channel strategy and brand/media activity which are aligned to the global strategy and category behaviours. Ensure marketing plans deliver and ideally exceed volume, net sales & gross margin annual targets alongside brand health targetsManage the marketing investment budget within agreed limits to deliver/brand business objectives across internal stakeholders & agenciesDevelop engaging brand campaigns that operate TTL to drive ROS for retailers and Edgewell, executing the Global assets and adapting where required for UK/Nordics. Execution is critical and needs to be consistent from online to instoreEvaluate ROI across all key marketing activities (namely advertising creative, media investment, partnerships and major promotions) and extract key learnings & improvement opportunities to drive efficienciesWork closely with EU Content & Digital teams to grow online media presence and increase brand awareness amongst targeted consumer groups and ensuring plans line up to overarching strategyEngage key internal stakeholders on the brand positioning and key initiatives both informally and formally through Deep Dives, Sales & Marketing Meetings & Quarterly Reviews to ensure trade strategies are aligned to brand and business goalsDevelop, gain approval for and implement launch plans for global NPD (and local line extension) initiatives. Manage the sell in of NPD to Sales and Key Retailers (Range Reviews) as well as full launch plans including pricing, core principles, 360 marketing plan, promotional plan and development of the trade storyAre You Ready to Show Us What You’ve Got?We’re looking for someone with significant experience ideally gained within an FMCG or Cosmetics business. Graduate level or equivalent in commercial related subjectSignificant strategic level of marketing and brand experience, significant experience in FMCGStrong commercial acumen to demonstrate growth mindsetExperience in line managementExperience managing budgets with multiple agencies to develop 360 brand campaigns including: ATL, Digital, Social, Activation, BTL, Media Buying and PRExperience working with multiple internal stakeholders as well as external third-party partnerships, demonstrating excellent communication & influencing skillsProven ability to manage substantial budgets effectively and allocate as necessary based on activation and ROIProven track record in the successful delivery of NPD launches, developing the commercial value chain and executional plans fit for market and channelStrong project management experience and execution skillsWhat we offer Competitive salary, Hybrid working possible (2 days in the office), employee assistance programme, life assurance, discounted Edgewell branded products, core working hours, 25 days annual leave, free beverage & snacks, sports & social club membership, casual smart dress code and a great team! Please email an up-to-date CV in English along with your salary expectations. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws.
Senior Brand Manager FTC in London employer: Edgewell Personal Care
Edgewell is an exceptional employer that prioritises a People First approach, ensuring a diverse and inclusive work environment where every team member can thrive. Located in the heart of Central London, employees benefit from hybrid working arrangements, competitive salaries, and ample opportunities for personal and professional growth within a vibrant community of over 6,800 passionate individuals dedicated to making a positive impact. Join us to be part of a culture that celebrates collaboration and shared success across our extensive portfolio of personal care brands.
