At a Glance
- Tasks: Lead brand strategy and develop engaging campaigns for Edgewell's Shaving Team.
- Company: Join a vibrant global community at Edgewell, dedicated to joy and inclusivity.
- Benefits: Enjoy competitive salary, hybrid working, 25 days leave, and employee perks.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Make a real impact in brand marketing while growing your career in a dynamic environment.
- Qualifications: Experience in strategic marketing and brand management, ideally in FMCG.
The predicted salary is between 60000 - 75000 £ per year.
About Edgewell
Edgewell is not just a company, but a vibrant global community of 6,800 visionaries, doers, and makers. Our family of over 25 personal care brands serves people in more than 50 countries. We are dedicated to infusing joyfulness into every aspect of our work. Our pledge goes beyond our products, with our fundamental value of People First guiding us to foster a diverse, inclusive, and respectful environment where every team member can flourish and celebrate our shared achievements.
About the Role
We are looking for a dynamic, experienced Senior Brand Manager who can bring energy and passion to the Edgewell Shaving Team. The role will be self‑motivated, results‑driven and will require strong commercial acumen and proven experience in all aspects of brand marketing. This exciting position will develop brand plans that support the Global Business Strategy and maximise growth opportunities through a deep understanding of the brand, consumer and shopper dynamics in the UK, Ireland & Nordics.
Key Responsibilities
- Support the UK Head of Marketing to develop a market brand strategy based on insight that drives brand awareness and penetration.
- Manage, coach and develop Junior Brand Managers.
- Develop and own rolling 18‑month marketing plans that include pricing, promotion, portfolio/product mix, local channel strategy and brand/media activity aligned to global strategy and category behaviours.
- Ensure plans deliver and ideally exceed volume, net sales and gross margin annual targets alongside brand health targets.
- Manage the marketing investment budget within agreed limits to deliver brand business objectives across internal stakeholders and agencies.
- Develop engaging brand campaigns that operate TTL to drive ROS for retailers and Edgewell, executing Global assets and adapting where required for UK/Nordics.
- Evaluate ROI across key marketing activities (advertising creative, media investment, partnerships and major promotions) and extract key learnings and improvement opportunities to drive efficiencies.
- Work closely with EU Content & Digital teams to grow online media presence and increase brand awareness among targeted consumer groups, ensuring plans line up to overarching strategy.
- Engage key internal stakeholders on brand positioning and key initiatives through Deep Dives, Sales & Marketing Meetings and Quarterly Reviews to ensure trade strategies are aligned to brand and business goals.
- Develop, gain approval for and implement launch plans for global NPD (and local line extension) initiatives.
- Manage the sell‑in of NPD to Sales and Key Retailers (Range Reviews) as well as full launch plans including pricing, core principles, 360 marketing plan, promotional plan and trade story development.
Qualifications
- Graduate level or equivalent in a commercial related subject.
- Significant strategic level marketing and brand experience, ideally within FMCG.
- Experience in line management.
- Experience managing budgets with multiple agencies to develop 360 brand campaigns including ATL, Digital, Social, Activation, BTL, Media Buying and PR.
- Experience working with multiple internal stakeholders and external third‑party partnerships, demonstrating excellent communication and influencing skills.
- Proven ability to manage substantial budgets effectively and allocate based on activation and ROI.
- Proven track record in successful delivery of NPD launches, developing the commercial value chain and execution plans fit for market and channel.
- Strong project management experience and execution skills.
What we offer
- Competitive salary
- Hybrid working possible (2 days in the office)
- Employee assistance programme
- Life assurance
- Discounted Edgewell branded products
- Core working hours
- 25 days annual leave
- Free beverage & snacks
- Sports & social club membership
- Casual smart dress code
- A great team!
Equal Opportunity Employer
Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that’s open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.
Senior Brand Manager employer: Edgewell Personal Care Italy S.R.L.
Edgewell is an exceptional employer that prioritises a People First culture, fostering a diverse and inclusive environment where every team member can thrive. Located in Central London, the company offers hybrid working options, competitive salaries, and a range of benefits including generous annual leave, employee assistance programmes, and opportunities for professional growth. With a commitment to collaboration and innovation, Edgewell empowers its employees to make meaningful contributions while enjoying a vibrant work atmosphere.
Contact Details:
Edgewell Personal Care Italy S.R.L. Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Edgewell Personal Care Italy S.R.L. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Edgewell Personal Care Italy S.R.L. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Edgewell Personal Care Italy S.R.L. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Edgewell Personal Care Italy S.R.L.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Brand Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Edgewell Personal Care Italy S.R.L.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Edgewell Personal Care Italy S.R.L.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Edgewell Personal Care Italy S.R.L.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Edgewell Personal Care Italy S.R.L.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Edgewell Personal Care Italy S.R.L. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Edgewell Personal Care Italy S.R.L., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
