At a Glance
- Tasks: Create engaging content and manage webinars to help apparel brands navigate compliance.
- Company: Exciting London startup focused on simplifying product compliance for apparel brands.
- Benefits: Free lunches, gym membership, performance bonuses, and an education budget.
- Other info: Flexible work options and a vibrant workspace in a creative hub.
- Why this job: Join a dynamic team and make compliance fun and accessible for brands.
- Qualifications: Strong copywriting skills, video editing experience, and a creative mindset.
The predicted salary is between 35000 - 45000 £ per year.
London startup looking for a social media & content marketer. We help apparel brands sell compliant products. When brands launch products in new markets, they face hundreds of rules covering things like chemicals, product safety, environmental requirements, labels, and import requirements. Our job is to help them figure out what applies, what actions they need to take, and work with them to stay compliant.
Most product regulations exist for a good reason: to protect people and the environment. The problem is that compliance has become increasingly complex. Especially when selling internationally, keeping up with all those requirements is difficult. Missing one can lead to serious fines, product recalls, shipment delays, or even personal liability for company directors.
Our core target audience is mainly product managers at apparel brands (between 10-500 employees) in the UK and North America. They usually don't have an in-house compliance person, have very little compliance expertise, and are worried about legal consequences.
We're just getting started with content. We regularly host webinars with the compliance experts on our team. These webinars are the engine behind our entire content strategy. We want to turn our webinars into as many useful content pieces as possible:
- LinkedIn posts
- Short-form videos
- Newsletters
- Guides, checklists, and infographics
Right now, we don't have the bandwidth to do that well. We also aim to increase the number of webinar sessions to 1-2 per week. That's why we need your help!
The compliance industry is (unsurprisingly) very boring. The industry is dominated by legacy companies like TÜV, SGS, and UL. Most of their content feels like it was written by lawyers for lawyers. We want to be different. Our goal is to make compliance easy to understand, engaging, and genuinely useful. If a 5th grader can't follow it, it's probably too complicated.
Responsibilities include:
- Research compliance news, regulatory changes, and trending topics through customer feedback, sales input, industry research, and our compliance experts.
- Own our 12-month webinar and content calendar.
- Coordinate presenters and manage the webinar schedule.
- Create webinar slides, scripts, and supporting materials with our compliance experts.
- Host and moderate live webinars, including Q&A.
- Set up webinar events in Microsoft Teams, Riverside, or Livestorm.
- Write webinar landing pages and event descriptions.
- Build webinar email and SMS reminder sequences in Klaviyo.
- Run presenter rehearsals before each webinar.
- Promote webinars to our existing audience.
- Repurpose webinars into content pieces.
- Create supporting resources such as guides, checklists, roadmaps, infographics, tools, templates.
- Turn these webinar resources into gated lead magnets.
- Write blog articles based on each webinar.
- Create short-form videos for LinkedIn, YouTube, and Instagram.
- Schedule and publish related social media posts.
- Upload webinar recordings to YouTube.
- Own our bi-weekly compliance newsletter.
- Coordinate daily LinkedIn and Instagram content.
- Keep our social media profiles up to date.
- Expand and maintain our compliance glossary.
- Coordinate interviews with customers.
- Write and finalise case study content.
WEBINAR QUALITY: Attendee feedback on the usefulness of our webinars.
LEADS GENERATED: The number of downloads of lead magnets you produce.
Soft skills required:
- Highly Organised: You always take notes, keep clear to-do lists, and make sure nothing falls through the cracks.
- Confident Presenter: You're comfortable hosting webinars and speaking in front of a live audience.
- Tech-Savvy: You're quick to pick up any new tools and are using AI when helpful.
- Creative Spark: Your creative energy allows you to consistently come up with engaging content.
Hard skills required:
- Video Editing: You're proficient in CapCut or Adobe Premiere Pro.
- Visual Design: You can create polished, on-brand visuals (graphics, thumbnails, etc.) for social media & webinars using Canva.
- Strong Copywriting: Your writing is engaging, natural, and clear.
This is a full-time, on-site role. Minimum 4 days/week in our office at the Design District (easy 3-minute walk from North Greenwich station). Please note that you'll occasionally need to be available for webinars with US clients between 7-8pm UK time. Flexibility for occasional remote work.
What you get:
- Free Lunches: When in the office, your lunches are on us.
- Gym Membership: We pay your gym (or other fitness club) bills up to £70 per month.
- Performance Bonuses: Unlock additional compensation based on results.
- Education Budget: £350/yr on courses, training, books, or anything to help you develop your skill set.
- Birthdays Off: Your birthday is a paid day off.
- Startup Atmosphere: Things are moving fast with lots of room to grow personally and professionally.
- Inspiring Workspace: Spacious, light-filled studio in one of London's most creative hubs.
- Small, Strong Team: Join a growing company with a strong culture of professionalism, ownership, and respect.
- Tech Equipment: Company MacBook and any other equipment you need to make great content.
