At a Glance
- Tasks: Lead membership growth and enhance member experiences at a premier racquets club.
- Company: Join Edgbaston Priory Club, a top-tier lifestyle and racquets destination.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Other info: Be part of a vibrant community focused on excellence and inclusivity.
- Why this job: Make a real impact on member satisfaction and community engagement.
- Qualifications: Proven leadership in membership, marketing, or customer experience roles.
The predicted salary is between 60000 - 80000 £ per year.
The Head of Membership Growth & Experience is a senior leadership role responsible for driving membership growth, retention, engagement, and overall member satisfaction across the Club. Reporting directly to the CEO, the role combines commercial leadership, customer experience, marketing strategy, and operational oversight to ensure the Club continues to attract, retain, and delight members at every stage of their journey. This role leads the Membership, Marketing, Events, and Welcome Desk functions, ensuring alignment between brand, service delivery, and commercial performance while delivering a seamless, premium end-to-end member and guest experience across all Club touchpoints.
The successful candidate will be responsible for developing and executing the Club’s membership and experience strategy, creating a consistent, engaging, and high-quality member journey from initial enquiry through to long-term loyalty. They will provide both strategic and operational leadership to foster a unified, customer-focused culture, strengthen the Club’s reputation and community engagement, and support sustainable growth in membership, participation, and commercial performance.
Key Responsibilities- Experience Strategy & Leadership
- Lead the Experience Team (Marketing, Events, and Front of House) to deliver a consistently high-quality member experience.
- Define and deliver the Club’s overall experience strategy across all touchpoints.
- Work with the CEO and Senior Leadership Team to support long-term strategic goals.
- Foster a customer-first culture across the Club.
- Use member insight, feedback, and data to drive continuous improvement.
- Member Journey & Engagement
- Own and improve the end-to-end member journey from enquiry to long-term retention.
- Ensure all member communications are consistent, relevant, and on-brand.
- Increase member engagement, satisfaction, and advocacy.
- Monitor feedback and implement improvements to enhance the member experience.
- Leadership of Marketing, Events & Welcome Desk
- Lead and develop the Marketing, Events, and Welcome Desk teams.
- Set clear goals and performance standards to ensure high-quality delivery.
- Ensure teams work together to deliver a seamless member experience.
- Coach and develop team members to build capability and performance.
- Maintain exceptional service standards across all front-of-house operations.
- Ensure a welcoming, professional, and consistent experience for all members and guests.
- Enhance the on-site experience in line with the Club’s premium positioning.
- Events & Experience Delivery
- Oversee a high-quality programme of member events that drive engagement.
- Ensure events are well-executed, on-brand, and commercially effective.
- Work with internal teams and partners to deliver successful events.
- Play a key role in major Club events, including hospitality and member experience delivery.
- Marketing & Communications
- Provide strategic leadership of marketing and communications to support membership growth and retention.
- Ensure consistent, high-quality brand messaging across all channels.
- Oversee marketing activity across website, social media, CRM, and digital engagement, working closely with the Head of Marketing.
- Manage external agencies and marketing partners.
- Stakeholder & Relationship Management
- Build strong relationships with members, partners, and stakeholders.
- Act as an ambassador for the Club and its values.
- Promote collaboration across departments to ensure a joined-up experience.
- Commercial & Operational Responsibility
- Support membership growth, retention, and revenue generation.
- Monitor performance against targets and use insight to inform decisions.
- Manage budgets and ensure effective use of resources.
- Support sponsorship, partnerships, and commercial opportunities.
- Ensure compliance with Club policies and standards.
- Natural leader who inspires and unites teams around a shared vision, with a strong focus on members and guests and a passion for exceptional experiences.
- Degree-level education in Marketing, Communications, Business, or a related field (or equivalent experience).
- Proven experience in a senior membership, marketing, customer experience, or commercial role.
- Strong track record of delivering membership growth, retention, and engagement.
- Excellent communication, stakeholder management, and relationship-building skills.
- Strong understanding of customer experience, member journeys, and service excellence.
- Confident using CRM, digital marketing, and data tools to track performance and insight.
- Strong organisational, project management, and commercial skills, including budget and target delivery.
- Customer-focused, collaborative, and proactive approach.
- Experience within a members’ club or premium service environment is desirable, ideally within a racket or racquets club environment.
Edgbaston Priory Club is a premier racquets and lifestyle members’ club set within 14 acres of beautiful grounds in the heart of Birmingham. We are also a proud tournament venue, hosting the Lexus Birmingham Open and the British Junior Open Squash Championships. Our vision is to be the best member-led racquets and fitness club, delivering excellence and connection both on and off the court. Our values are Excellence, Community and Inclusivity and we are committed to delivering exceptional experiences across every aspect of Club life – sport, fitness, social and leisure.
Head of Membership Growth & Experience Senior Management 13/05/2026 Competitive in Birmingham employer: Edgbaston Priory Club Limited
Edgbaston Priory Club is an exceptional employer that prioritises a vibrant work culture centred around excellence, community, and inclusivity. Located in the heart of Birmingham, employees benefit from a beautiful 14-acre setting, opportunities for professional growth within a premium service environment, and the chance to lead initiatives that enhance member experiences. With a commitment to delivering outstanding service and fostering a customer-first culture, this role offers a unique opportunity to make a meaningful impact while enjoying a supportive and collaborative team atmosphere.
Contact Details:
Edgbaston Priory Club Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Membership Growth & Experience Senior Management 13/05/2026 Competitive in Birmingham
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you tailor your responses and show that you’re genuinely interested in being part of their team.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or family to get comfortable with common questions. This will help you articulate your experience and skills confidently when it’s time to shine in front of the hiring team.
✨Tip Number 4
Don’t forget to follow up after your interview! A simple thank-you email can go a long way in leaving a positive impression. It shows your enthusiasm for the role and keeps you fresh in their minds as they make their decision.
We think you need these skills to ace Head of Membership Growth & Experience Senior Management 13/05/2026 Competitive in Birmingham
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for membership growth and member experience shine through. We want to see how your passion aligns with our values of Excellence, Community, and Inclusivity.
Tailor Your Experience:Make sure to highlight your relevant experience in membership, marketing, or customer experience roles. We’re looking for specific examples that demonstrate your ability to drive engagement and retention, so don’t hold back!
Be Clear and Concise:Keep your application clear and to the point. Use straightforward language and structure your thoughts logically. We appreciate a well-organised application that makes it easy for us to see why you’d be a great fit for the role.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Edgbaston Priory Club.
How to prepare for a job interview at Edgbaston Priory Club Limited
✨Know the Club Inside Out
Before your interview, make sure you research Edgbaston Priory Club thoroughly. Understand their values, community engagement initiatives, and what makes their member experience unique. This will not only help you answer questions more effectively but also show your genuine interest in the role.
✨Showcase Your Leadership Style
As a senior leadership role, it's crucial to demonstrate your leadership style during the interview. Prepare examples of how you've inspired teams, fostered a customer-first culture, and driven membership growth in previous roles. Be ready to discuss how you would lead the Experience Team to deliver exceptional service.
✨Highlight Your Data-Driven Approach
The role requires using member insights and data to drive improvements. Be prepared to discuss specific tools or methods you've used to gather and analyse data in past positions. Share examples of how you've implemented changes based on feedback to enhance member satisfaction and engagement.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving skills and strategic thinking. Think about potential challenges the Club might face in membership growth or member engagement, and prepare thoughtful strategies to address them. This will showcase your ability to think critically and align with the Club's long-term goals.
