At a Glance
- Tasks: Lead brand strategy and advocacy to shape public perception and trust.
- Company: Join EDF, a leader in energy transition with a focus on personal success.
- Benefits: Starting salary of £70,000, flexible hybrid work, and customisable benefits.
- Other info: Inclusive culture with opportunities for personal and professional growth.
- Why this job: Make a real impact on brand reputation and drive meaningful change.
- Qualifications: Experience in brand strategy, media planning, and team leadership required.
The predicted salary is between 70000 - 70000 £ per year.
About the Role
Join EDF and lead a brand strategy that shapes how millions of people see, trust, and advocate for us. This is your chance to influence reputation at scale, inspire teams, and deliver work that truly matters because at EDF, Success is Personal.
The Opportunity
As Senior Brand and Advocacy Manager, you will lead the direction of EDF's brand positioning and advocacy strategy. You will shape how we show up in the market, building trust, preference and pride through campaigns that drive reputation, engagement and growth, supporting our journey towards An Electric Britain. You will join us on a salary starting of 70,000 per annum (depending on experience). This is a hybrid role, flexible on location, with regular travel to our London and Hove offices, giving you the freedom to balance where you work with meaningful face-to-face collaboration.
Working closely with senior leaders, you will oversee brand media, creative and production budgets, guide integrated campaigns across paid, owned, earned and shared channels, and lead a high-performing team all while driving measurable impact and long-term brand advocacy.
Who You Are
We are looking for a Senior Brand and Advocacy Manager who brings strategic thinking, commercial awareness, and leadership experience, with the confidence to influence at the highest levels. Are you experienced in?
- Proven experience in brand strategy, media planning, positioning and advocacy within a complex organisation and evolving landscape
- Strong understanding of social, influencer marketing, PR integration and multi-channel campaign management
- Expertise in brand governance and performance measurement, including ability to drive outcome-driven campaigns
- Exceptional stakeholder management and influencing skills up to board level
- Leadership experience managing high-performing teams
- Commercial acumen with experience managing significant budgets
- Creative judgement that drives brand distinctiveness and effectiveness
What You’ll Be Doing
- Defining and evolving EDF's brand positioning, ensuring consistency, credibility and differentiation
- Developing and delivering long-term brand advocacy strategies and annual advertising plans
- Leading integrated campaigns across media channels to maximise reach, engagement and ROI
- Managing agency partners and budgets to ensure effective delivery and performance
- Collaborating across marketing, PR and business teams to embed brand thinking in key decisions
Pay, Benefits and Culture
Alongside a starting salary of at least 70,000 per annum (depending on experience), potential for an annual bonus, and a market-leading pension scheme, your package will include customisable benefits such as electric vehicle leasing, discounted gym membership, life assurance, tech vouchers, experience days, and more. At EDF, we believe there are multiple definitions of what it means to succeed. That's why we offer you the freedom to develop a career that's unique to you. Here, Success is Personal it's your journey, powered by us.
Everyone is welcome at EDF; we are committed to building a workforce that reflects gender balance, social mobility, and inclusion of minority ethnic backgrounds, LGBTQ+ communities, and those with disabilities. As a Disability Confident employer, we will support applicants requiring adjustments. Join us and find your success at EDF!
Closing date for application: Wednesday 3rd June
Senior Brand and Advocacy Manager - Hybrid - London, UK employer: EDF
At EDF, we pride ourselves on being an exceptional employer that champions personal success and professional growth. With a competitive salary starting at £70,000, a flexible hybrid working model, and a comprehensive benefits package including electric vehicle leasing and discounted gym memberships, we foster a culture of inclusivity and collaboration. Join us in London, where you will have the opportunity to lead impactful brand strategies while working alongside passionate teams dedicated to driving positive change in the energy sector.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand and Advocacy Manager - Hybrid - London, UK
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at EDF or similar companies. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Research EDF's brand strategy and think about how your experience aligns with their goals. Show them you're not just another candidate; you're the one they need!
✨Tip Number 3
Practice makes perfect! Get a friend to do a mock interview with you. This will help you articulate your thoughts clearly and boost your confidence when it’s time to shine.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a quick thank-you email. It shows your enthusiasm and keeps you on their radar. Plus, who doesn’t love a bit of gratitude?
We think you need these skills to ace Senior Brand and Advocacy Manager - Hybrid - London, UK
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through! We want to see how much you care about brand strategy and advocacy. Share your personal connection to our mission and how you can contribute to shaping EDF's reputation.
Tailor Your CV:Make sure your CV is tailored specifically for this role. Highlight your experience in brand strategy, media planning, and stakeholder management. We love seeing how your past experiences align with what we're looking for, so don’t hold back!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us your story. Use it to explain why you're the perfect fit for the Senior Brand and Advocacy Manager position. Be sure to mention specific campaigns you've led and the impact they had – we want to hear about your successes!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re serious about joining our team at EDF. Don’t miss out on this opportunity!
How to prepare for a job interview at EDF
✨Know Your Brand Inside Out
Before the interview, dive deep into EDF's brand values, recent campaigns, and overall market positioning. Understanding how they communicate their mission of 'An Electric Britain' will help you align your answers with their goals and demonstrate your genuine interest in the role.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples from your past experience where you've successfully developed and executed brand strategies. Highlight your ability to influence stakeholders and lead teams, as this is crucial for a Senior Brand and Advocacy Manager.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle various challenges related to brand advocacy and campaign management. Think about potential scenarios involving budget management or stakeholder engagement, and prepare structured responses that showcase your problem-solving skills.
✨Demonstrate Your Leadership Style
As a candidate for a leadership position, be prepared to discuss your approach to managing high-performing teams. Share examples of how you've motivated team members, fostered collaboration, and driven results, ensuring you convey your ability to inspire and lead effectively.
