At a Glance
- Tasks: Lead brand strategy and advocacy to shape EDF's reputation and engagement.
- Company: Join EDF, a forward-thinking company committed to sustainability and inclusion.
- Benefits: Competitive salary, bonus potential, flexible working, and customisable benefits.
- Other info: Hybrid role with opportunities for personal and professional growth.
- Why this job: Make a real impact on brand perception while driving the transition to An Electric Britain.
- Qualifications: Experience in brand strategy, media planning, and leading high-performing teams.
The predicted salary is between 70000 - 70000 £ per year.
About the Role
Join EDF and lead a brand strategy that shapes how millions of people see, trust, and advocate for us. This is your chance to influence reputation at scale, inspire teams, and deliver work that truly matters because at EDF, Success is Personal.
The Opportunity
As Senior Brand and Advocacy Manager, you'll lead the direction of EDF's brand positioning and advocacy strategy. You'll shape how we show up in the market, building trust, preference and pride through campaigns that drive reputation, engagement and growth, supporting our journey towards An Electric Britain. You'll join us on a salary starting of 70,000 per annum (depending on experience). This is a hybrid role, flexible on location, with regular travel to our London and Hove offices, giving you the freedom to balance where you work with meaningful face-to-face collaboration.
Working closely with senior leaders, you'll oversee brand media, creative and production budgets, guide integrated campaigns across paid, owned, earned and shared channels, and lead a high-performing team - all while driving measurable impact and long-term brand advocacy.
Who You Are
We're looking for a Senior Brand and Advocacy Manager who brings strategic thinking, commercial awareness, and leadership experience, with the confidence to influence at the highest levels. Are you experienced in?
- Proven experience in brand strategy, media planning, positioning and advocacy within a complex organisation and evolving landscape
- Strong understanding of social, influencer marketing, PR integration and multi-channel campaign management
- Expertise in brand governance and performance measurement, including ability to drive outcome-driven campaigns
- Exceptional stakeholder management and influencing skills up to board level
- Leadership experience managing high-performing teams
- Commercial acumen with experience managing significant budgets
- Creative judgement that drives brand distinctiveness and effectiveness
What You'll Be Doing
- Defining and evolving EDF's brand positioning, ensuring consistency, credibility and differentiation
- Developing and delivering long-term brand advocacy strategies and annual advertising plans
- Leading integrated campaigns across media channels to maximise reach, engagement and ROI
- Managing agency partners and budgets to ensure effective delivery and performance
- Collaborating across marketing, PR and business teams to embed brand thinking in key decisions
Pay, Benefits and Culture
Alongside a starting salary of at least 70,000 per annum (depending on experience), potential for an annual bonus, and a market-leading pension scheme, your package will include customisable benefits such as electric vehicle leasing, discounted gym membership, life assurance, tech vouchers, experience days, and more. At EDF, we believe there are multiple definitions of what it means to succeed. That's why we offer you the freedom to develop a career that's unique to you. Here, Success is Personal - it's your journey, powered by us.
Everyone is welcome at EDF; we're committed to building a workforce that reflects gender balance, social mobility, and inclusion of minority ethnic backgrounds, LGBTQ+ communities, and those with disabilities. As a Disability Confident employer, we will support applicants requiring adjustments. Join us and find your success at EDF!
Closing date for application: Wednesday 3rd June
Senior Brand and Advocacy Manager - Hybrid - London, UK in Salisbury employer: EDF
At EDF, we pride ourselves on being an exceptional employer that champions personal success and professional growth. With a competitive salary starting at £70,000, a flexible hybrid working model, and a comprehensive benefits package including electric vehicle leasing and discounted gym memberships, we foster a culture of inclusivity and collaboration. Join us in London, where you can lead impactful brand strategies while enjoying the freedom to shape your career journey in a supportive environment that values diversity and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand and Advocacy Manager - Hybrid - London, UK in Salisbury
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at EDF. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for the interview by knowing EDF's brand inside out. Show us you understand our mission and how you can contribute to 'An Electric Britain'.
✨Tip Number 3
Practice your storytelling skills. We want to hear about your past experiences and how they shaped your approach to brand strategy and advocacy.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Senior Brand and Advocacy Manager - Hybrid - London, UK in Salisbury
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Senior Brand and Advocacy Manager role. Highlight your strategic thinking and leadership experience, as these are key for us at EDF.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about brand strategy and how you can contribute to our mission of An Electric Britain. Be authentic and let your personality come through.
Showcase Your Achievements:When detailing your past roles, focus on measurable outcomes. We love seeing how you've driven brand advocacy and engagement in previous positions. Numbers speak volumes!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at EDF
✨Know Your Brand Inside Out
Before the interview, dive deep into EDF's brand values and recent campaigns. Understand their positioning in the market and how they advocate for sustainability. This knowledge will help you articulate how your experience aligns with their mission and how you can contribute to shaping their brand strategy.
✨Showcase Your Leadership Skills
Prepare examples that highlight your leadership experience, especially in managing high-performing teams. Be ready to discuss how you've influenced stakeholders at various levels and driven successful campaigns. This will demonstrate your capability to lead and inspire within a complex organisation.
✨Be Ready for Strategic Discussions
Expect questions around strategic thinking and commercial awareness. Think about how you've developed long-term brand advocacy strategies in the past. Share specific outcomes from your campaigns, focusing on measurable impacts and how you’ve maximised engagement and ROI.
✨Engage with Their Vision
EDF is all about 'An Electric Britain'. Show enthusiasm for their vision and be prepared to discuss how you can help them achieve it. Bring ideas for integrated campaigns that could enhance their brand positioning and drive reputation, demonstrating your creative judgement and understanding of multi-channel marketing.
