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For Companies At a Glance
- Tasks: Lead CRM strategy and create personalised customer experiences using data and insights.
- Company: Join EDF, a forward-thinking company committed to personal success and inclusivity.
- Benefits: Competitive salary, annual bonus, flexible working, and customisable benefits like gym discounts.
- Why this job: Shape the future of customer engagement and drive the transition to an Electric Britain.
- Qualifications: Experience in leading CRM strategy and using Braze for effective delivery.
- Other info: Dynamic hybrid work environment with a focus on personal career development.
The predicted salary is between 36000 - 60000 £ per year.
About the Role
Ready to shape how we connect with millions of customers and create personalised experiences that feel simple and supportive? This is your chance to lead CRM strategy with purpose. At EDF, Success is Personal – for our customers and your career.
The Opportunity
As our CRM Strategy Owner, you’ll use data, insight and Braze to build clear, effective journeys across every customer touchpoint. Your work will help customers feel informed and supported as we move towards An Electric Britain. You’ll join us on a competitive salary, working in a hybrid pattern that blends home and office time. You’ll collaborate regularly with colleagues to share ideas, solve problems and keep customer needs at the heart of our decisions. You’ll shape CRM direction, champion testing new ideas and lead our Braze super user community. You’ll work closely with marketing and data teams, helping us build meaningful engagement and optimise the full customer lifecycle.
Who You Are
We’re looking for a CRM Strategy Owner who brings clarity, structure and confidence to CRM development. To be shortlisted, you need to offer…
- Experience leading CRM strategy
- Hands‑on experience using Braze for CRM delivery
- Demonstrable experience shaping CRM planning and direction
What You’ll Be Doing
- Defining CRM strategy and roadmap across customer journeys
- Leading CRM governance and best practice for Braze
- Building clear audience segments with data teams
- Guiding marketing teams on CRM journeys and optimisation
- Supporting a culture of testing new ideas and measuring impact
Pay, Benefits and Culture
Alongside a competitive salary, potential for an annual bonus, and a market‑leading pension scheme, your package will include customisable benefits such as electric vehicle leasing, discounted gym membership, life assurance, tech vouchers, experience days and more. At EDF, we believe there are multiple definitions of what it means to succeed. That’s why we offer you the freedom to develop a career that’s unique to you. Here, Success is Personal – it’s your journey, powered by us. Everyone is welcome at EDF; we’re committed to building a workforce that reflects gender balance, social mobility and inclusion of minority ethnic backgrounds, LGBTQ+ communities, and those with disabilities. As a Disability Confident employer, we will support applicants requiring adjustments.
Closing date for applications:
Location: Flexible/Home working
Join us and find your success at EDF!
CRM Strategy Owner - Hybrid - Hove, UK in Royal Tunbridge Wells employer: EDF
Contact Detail:
EDF Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Strategy Owner - Hybrid - Hove, UK in Royal Tunbridge Wells
✨Tip Number 1
Network like a pro! Reach out to current employees at EDF on LinkedIn or through mutual connections. A friendly chat can give you insider info and might just get your application noticed.
✨Tip Number 2
Prepare for the interview by understanding their CRM strategy and how Braze fits into it. Show us you’re not just a candidate, but someone who’s genuinely interested in shaping customer experiences.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with their needs. We want to hear about your hands-on work with CRM strategies and how you’ve driven results in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets to the right people. Plus, it shows you’re serious about joining the EDF team.
We think you need these skills to ace CRM Strategy Owner - Hybrid - Hove, UK in Royal Tunbridge Wells
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the CRM Strategy Owner role. Highlight your experience with Braze and how you've shaped CRM strategies in the past. We want to see how you can bring clarity and structure to our team!
Showcase Your Data Skills: Since this role involves working closely with data teams, don’t forget to mention any hands-on experience you have with data analysis or audience segmentation. We love seeing how you’ve used data to drive customer engagement in your previous roles.
Be Authentic: Let your personality shine through in your application! We’re looking for someone who is not just qualified but also a great fit for our culture. Share your passion for CRM and how you envision contributing to our mission of creating personalised customer experiences.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, you’ll find all the details about the role and our company culture there!
How to prepare for a job interview at EDF
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies, especially with Braze. Brush up on how to create effective customer journeys and be ready to discuss your past experiences in shaping CRM direction.
✨Data is Your Best Friend
Prepare to talk about how you’ve used data to inform your decisions. Be specific about the metrics you’ve tracked and how they’ve influenced your CRM strategies. This will show that you can back up your ideas with solid evidence.
✨Showcase Your Collaborative Spirit
Since this role involves working closely with marketing and data teams, think of examples where you’ve successfully collaborated in the past. Highlight how you’ve shared ideas and solved problems together to enhance customer engagement.
✨Embrace a Testing Mindset
Be ready to discuss how you’ve championed testing new ideas in your previous roles. Share specific instances where you measured impact and adjusted strategies based on results. This will demonstrate your commitment to continuous improvement.
