At a Glance
- Tasks: Lead innovative marketing strategies to engage and retain customers in a fast-paced environment.
- Company: Join EDF, a forward-thinking company committed to personal success and inclusivity.
- Benefits: Competitive salary, annual bonus, flexible working, and customisable benefits like gym discounts.
- Other info: Hybrid role with opportunities for career growth and a supportive work culture.
- Why this job: Make a real impact on customer loyalty while shaping the future of energy.
- Qualifications: Extensive B2C marketing experience and strong campaign management skills required.
The predicted salary is between 45760 - 45760 £ per year.
About the Role
Ready to shape marketing strategies that keep customers engaged, valued, and loyal? Looking to lead campaigns that make a measurable difference in a fast-paced environment? At EDF, Success is Personal and in this role, your impact will be felt every day.
The Opportunity
As our Retention Marketing Lead, you'll play a key role in designing and delivering strategies that strengthen customer relationships and reduce churn. You'll lead multi-channel campaigns and influence how we connect with customers, contributing to our journey towards An Electric Britain.
This is a hybrid role, working from home with time in our Hove office at least a couple of times a week, offering flexibility alongside team collaboration.
Working across dynamic teams, you'll shape customer journeys end to end and use insights to continuously improve performance. You'll have the opportunity to innovate, test, and learn helping us deliver meaningful engagement at scale.
Who You Are
We're looking for a Retention Marketing Lead who combines strategic thinking with hands-on delivery and thrives in a fast-paced, reactive environment. To be shortlisted, you need to offer:
- Extensive experience in B2C marketing communications within energy or another regulated industry
- A strong track record of developing customer marketing strategies and delivering multi-channel campaigns at scale
- Experience working with automated marketing platforms and CRM tools such as Braze
- Experience leading campaigns from idea through to delivery, including measuring impact and optimising performance
- Strong experience structuring clear, targeted communications with compelling calls to action
- Meticulous attention to detail across all campaign activity
- Experience shaping customer journeys and communications end to end
- Commercial awareness with the ability to use data and insights to deliver measurable outcomes
- Proven ability to manage multiple campaigns and priorities in a complex environment
What You'll Be Doing
- Developing and implementing insight-led retention strategies that drive engagement, loyalty, and advocacy
- Leading end-to-end campaign planning and delivery across email, SMS, and digital channels
- Making sure everything we send is accurate, compliant, follows best practice principles and is set up to deliver a strong performance
- Partnering with data teams to measure results, understand customer behaviour, and track and optimise campaigns through test and learn activity
- Collaborating with stakeholders to align retention activity with wider business objectives
Pay, Benefits and Culture
Alongside a starting salary at 45,760 per annum, potential for an annual bonus, and a market-leading pension scheme, your package will include customisable benefits such as electric vehicle leasing, discounted gym membership, life assurance, tech vouchers, experience days, and more.
At EDF, we believe there are multiple definitions of what it means to succeed. That's why we offer you the freedom to develop a career that's unique to you. Here, Success is Personal - it's your journey, powered by us.
Everyone is welcome at EDF; we're committed to building a workforce that reflects gender balance, social mobility, and inclusion of minority ethnic backgrounds, LGBTQ+ communities, and those with disabilities. As a Disability Confident employer, we will support applicants requiring adjustments.
Join us and find your success at EDF!
Closing date for application: Monday 6th July
Interviews commencing 6th July onwards
Retention Marketing Lead - Hybrid - Hove, UK in Oldham employer: EDF
At EDF, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. As a Retention Marketing Lead in Hove, you'll enjoy the flexibility of a hybrid working model while being part of a team dedicated to creating meaningful customer engagement. With competitive salaries, a comprehensive benefits package, and a commitment to personal career development, EDF is the perfect place for those looking to make a significant impact in the energy sector.
StudySmarter Expert Advice🤫
We think this is how you could land Retention Marketing Lead - Hybrid - Hove, UK in Oldham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for EDF and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like EDF are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with EDF on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at EDF. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Retention Marketing Lead - Hybrid - Hove, UK in Oldham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit EDF. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of EDF:Show us that you’ve done your homework! In your application, briefly mention what you admire about EDF’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at EDF
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at EDF will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At EDF, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
