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For Companies At a Glance
- Tasks: Lead CRM strategy and create personalised customer experiences using data and insights.
- Company: Join EDF, a forward-thinking company committed to personal success and inclusivity.
- Benefits: Competitive salary, annual bonus, flexible working, and customisable benefits like gym discounts.
- Why this job: Shape the future of customer engagement while driving the transition to an Electric Britain.
- Qualifications: Experience in leading CRM strategy and using Braze for effective delivery.
- Other info: Dynamic hybrid work environment with a focus on personal career development.
The predicted salary is between 36000 - 60000 £ per year.
About the Role
Ready to shape how we connect with millions of customers and create personalised experiences that feel simple and supportive? This is your chance to lead CRM strategy with purpose. At EDF, Success is Personal – for our customers and your career.
The Opportunity
As our CRM Strategy Owner, you’ll use data, insight and Braze to build clear, effective journeys across every customer touchpoint. Your work will help customers feel informed and supported as we move towards An Electric Britain. You’ll join us on a competitive salary, working in a hybrid pattern that blends home and office time. You’ll collaborate regularly with colleagues to share ideas, solve problems and keep customer needs at the heart of our decisions. You’ll shape CRM direction, champion testing new ideas and lead our Braze super user community. You’ll work closely with marketing and data teams, helping us build meaningful engagement and optimise the full customer lifecycle.
Who You Are
We’re looking for a CRM Strategy Owner who brings clarity, structure and confidence to CRM development. To be shortlisted, you need to offer…
- Experience leading CRM strategy
- Hands‑on experience using Braze for CRM delivery
- Demonstrable experience shaping CRM planning and direction
What You’ll Be Doing
- Defining CRM strategy and roadmap across customer journeys
- Leading CRM governance and best practice for Braze
- Building clear audience segments with data teams
- Guiding marketing teams on CRM journeys and optimisation
- Supporting a culture of testing new ideas and measuring impact
Pay, Benefits and Culture
Alongside a competitive salary, potential for an annual bonus, and a market‑leading pension scheme, your package will include customisable benefits such as electric vehicle leasing, discounted gym membership, life assurance, tech vouchers, experience days and more. At EDF, we believe there are multiple definitions of what it means to succeed. That’s why we offer you the freedom to develop a career that’s unique to you. Here, Success is Personal – it’s your journey, powered by us. Everyone is welcome at EDF; we’re committed to building a workforce that reflects gender balance, social mobility and inclusion of minority ethnic backgrounds, LGBTQ+ communities, and those with disabilities. As a Disability Confident employer, we will support applicants requiring adjustments.
Closing date for applications:
Location: Flexible/Home working
Join us and find your success at EDF!
CRM Strategy Owner - Hybrid - Hove, UK in Lavant employer: EDF
Contact Detail:
EDF Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Strategy Owner - Hybrid - Hove, UK in Lavant
✨Tip Number 1
Network like a pro! Reach out to current employees at EDF on LinkedIn or through mutual connections. A friendly chat can give you insider info and might just get your application noticed.
✨Tip Number 2
Prepare for the interview by understanding their CRM strategy and how Braze fits into it. Show us you’re not just a candidate, but someone who’s genuinely excited about shaping customer journeys with data-driven insights.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with their needs. We want to hear how you’ve led CRM strategies before and what innovative ideas you can bring to the table.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the EDF team.
We think you need these skills to ace CRM Strategy Owner - Hybrid - Hove, UK in Lavant
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM Strategy Owner role. Highlight your experience with Braze and any successful CRM strategies you've led. We want to see how you can bring clarity and structure to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about shaping customer journeys and how your skills align with our mission at EDF. Remember, we love personal stories that connect to our values.
Showcase Your Data Skills: Since this role involves working closely with data teams, make sure to highlight your hands-on experience with data analysis and audience segmentation. We’re keen to see how you can leverage data to optimise customer experiences!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at EDF!
How to prepare for a job interview at EDF
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies, especially with Braze. Brush up on how to create effective customer journeys and be ready to discuss your past experiences leading CRM initiatives. This will show that you can hit the ground running.
✨Data is Your Best Friend
Since this role involves working closely with data teams, come prepared with examples of how you've used data to shape CRM strategies. Be ready to talk about audience segmentation and how you’ve optimised customer engagement based on insights.
✨Show Your Collaborative Spirit
This position requires collaboration with marketing and data teams, so highlight your teamwork skills. Share specific instances where you’ve worked cross-functionally to achieve a common goal, demonstrating that you can keep customer needs at the forefront.
✨Embrace Testing and Innovation
The role encourages testing new ideas, so be prepared to discuss how you’ve implemented innovative strategies in the past. Talk about any experiments you’ve led, what you learned from them, and how they impacted customer engagement.
