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For Companies At a Glance
- Tasks: Lead innovative digital media campaigns to drive sustainability and customer engagement.
- Company: Join EDF, a leader in energy transformation focused on achieving Net Zero.
- Benefits: Enjoy a £50,000 salary, flexible working, 28 days holiday, and unique perks like electric vehicle leasing.
- Why this job: Make a real impact in a fast-paced, inclusive environment while shaping the future of energy.
- Qualifications: Experience in programmatic and paid social campaigns; strong analytical and communication skills required.
- Other info: Hybrid working with travel to London or Hove; commitment to diversity and inclusion.
The predicted salary is between 36000 - 60000 £ per year.
About the Role
Are you ready to take the lead on innovative digital media campaigns that help millions move toward a greener future? We are excited to announce a 12-month fixed term opportunity for a Digital Media Lead (Programmatic) to join our Energy & EV team within Sales & Marketing.
The Opportunity… We’re on a mission to help over 5 million customers transition to Net Zero — and our Retail business is transforming to make that happen. We’re looking for a Digital Media Lead (Programmatic) to supercharge our paid media activity across programmatic, social, search and emerging channels. You’ll play a key role in growing our digital performance, reaching new audiences, and shaping how we connect with customers at scale. You’ll also work closely with the others part of the Retail team including colleagues in Commercial & Performance to optimise our channels, platform and share insights to improve the Customer experience.
Pay, benefits and culture Alongside a salary of £50,000 (depending on experience), potential to earn 5% bonus, 28 days holiday plus bank holidays and a market-leading pension scheme, we offer a range of flexible benefits to support our people across all aspects of their lives. Your rewards package includes a choice of benefits, such as electric vehicle leasing, enhanced parental leave, health insurance, discounts and employee pricing. Hybrid working means you can work from home (if you wish) and in the office, we’ll provide a suite of IT equipment to ensure that you can work remotely comfortably and effectively. Location for this role is flexible with travel as and when required to one of our offices in Hove, London or Doxford.
At EDF, everyone’s welcome. We strive to create an inclusive and diverse environment where everyone has a voice and where you feel confident being yourself. We’re committed to equality, diversity and inclusion. We’d like our future workforce to have an equal gender balance, represent a broad mix of people from minority ethnic backgrounds, LGBTQ+, those with a disability and supporting social mobility. We’re a disability confident employer and we’ll do all we can to help with your application, making adjustments as you need. We’ll value the difference you bring and offer opportunities for you to thrive and succeed.
What you’ll be doing:
- Leading the strategy, setup, and optimisation of programmatic, display, video, and social campaigns
- Defining and delivering audience segmentation strategies and targeting opportunities
- Running A/B tests and fine-tuning creative, placements, and bidding strategies
- Partnering with data, media, and creative teams to produce impactful, high-performing campaigns
- Tracking and reporting performance against KPIs and spend efficiency
- Managing relationships with DSPs, DMPs, ad tech vendors and media partners
- Exploring new platforms and tools to stay ahead of the curve
Who you are:
- Solid hands-on experience running programmatic and paid social campaigns
- A strategic thinker who’s also technical – confident with tracking, tagging, and data platforms
- Someone who’s collaborative, driven and ready to roll up their sleeves
- A team player who thrives in a fast-moving, digital-first environment
- Strong communication and stakeholder engagement skills
If you’re analytical, creative and excited about making a real impact in a company committed to sustainability and innovation — we want to hear from you.
Closing date for applications: 12th May 2025
Interviews: To commence on Friday 16th May
Success is personal. It’s your journey, powered by us. Join us and we’ll help Britain achieve Net Zero, together.
Digital Media Lead (Programmatic) - Hybrid - London, UK employer: EDF
Contact Detail:
EDF Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Media Lead (Programmatic) - Hybrid - London, UK
✨Tip Number 1
Familiarise yourself with the latest trends in programmatic advertising and digital media. Being knowledgeable about emerging technologies and platforms will not only help you stand out but also demonstrate your commitment to staying ahead in the field.
✨Tip Number 2
Network with professionals in the digital media space, especially those who have experience in programmatic campaigns. Attend industry events or webinars to connect with potential colleagues and learn from their experiences.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've led or contributed to. Highlight your strategic thinking and technical skills, particularly in tracking and data analysis, as these are crucial for the role.
✨Tip Number 4
Showcase your collaborative spirit by being ready to discuss how you've worked with cross-functional teams in the past. Emphasising your ability to engage stakeholders effectively will resonate well with the hiring team.
We think you need these skills to ace Digital Media Lead (Programmatic) - Hybrid - London, UK
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital media, particularly in programmatic and paid social campaigns. Use specific examples that demonstrate your strategic thinking and technical skills.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for sustainability and innovation. Explain how your background aligns with the role and how you can contribute to the company's mission of helping customers transition to Net Zero.
Highlight Key Skills: In your application, emphasise your hands-on experience with tracking, tagging, and data platforms. Mention any successful campaigns you've led and the impact they had on performance metrics.
Showcase Collaboration: Demonstrate your ability to work collaboratively by providing examples of how you've partnered with different teams, such as data, media, and creative, to achieve campaign goals.
How to prepare for a job interview at EDF
✨Showcase Your Technical Skills
As a Digital Media Lead (Programmatic), you'll need to demonstrate your hands-on experience with programmatic and paid social campaigns. Be prepared to discuss specific tools and platforms you've used, and how you've optimised campaigns in the past.
✨Highlight Your Strategic Thinking
This role requires a strategic mindset. During the interview, share examples of how you've defined audience segmentation strategies or delivered targeting opportunities. Show that you can think critically about campaign performance and make data-driven decisions.
✨Emphasise Collaboration
The job involves working closely with various teams, so it's essential to highlight your collaborative skills. Discuss experiences where you've partnered with data, media, or creative teams to produce impactful campaigns, showcasing your ability to work well in a team environment.
✨Prepare for Questions on Sustainability
Given the company's commitment to sustainability, be ready to discuss how your work in digital media can contribute to greener initiatives. Share your thoughts on the role of digital marketing in promoting sustainability and how you can help the company achieve its Net Zero goals.
