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For Companies At a Glance
- Tasks: Lead CRM strategy and create personalised customer experiences using data and insights.
- Company: Join EDF, a forward-thinking company committed to personal success and inclusivity.
- Benefits: Competitive salary, annual bonus, flexible working, and customisable benefits like gym discounts.
- Why this job: Shape the future of customer engagement and drive the transition towards an Electric Britain.
- Qualifications: Experience in leading CRM strategy and using Braze for effective delivery.
- Other info: Dynamic hybrid work environment with a focus on personal career development.
The predicted salary is between 36000 - 60000 £ per year.
About the Role
Ready to shape how we connect with millions of customers and create personalised experiences that feel simple and supportive? This is your chance to lead CRM strategy with purpose. At EDF, Success is Personal – for our customers and your career.
The Opportunity
As our CRM Strategy Owner, you’ll use data, insight and Braze to build clear, effective journeys across every customer touchpoint. Your work will help customers feel informed and supported as we move towards An Electric Britain. You’ll join us on a competitive salary, working in a hybrid pattern that blends home and office time. You’ll collaborate regularly with colleagues to share ideas, solve problems and keep customer needs at the heart of our decisions. You’ll shape CRM direction, champion testing new ideas and lead our Braze super user community. You’ll work closely with marketing and data teams, helping us build meaningful engagement and optimise the full customer lifecycle.
Who You Are
We’re looking for a CRM Strategy Owner who brings clarity, structure and confidence to CRM development. To be shortlisted, you need to offer…
- Experience leading CRM strategy
- Hands‑on experience using Braze for CRM delivery
- Demonstrable experience shaping CRM planning and direction
What You’ll Be Doing
- Defining CRM strategy and roadmap across customer journeys
- Leading CRM governance and best practice for Braze
- Building clear audience segments with data teams
- Guiding marketing teams on CRM journeys and optimisation
- Supporting a culture of testing new ideas and measuring impact
Pay, Benefits and Culture
Alongside a competitive salary, potential for an annual bonus, and a market‑leading pension scheme, your package will include customisable benefits such as electric vehicle leasing, discounted gym membership, life assurance, tech vouchers, experience days and more. At EDF, we believe there are multiple definitions of what it means to succeed. That’s why we offer you the freedom to develop a career that’s unique to you. Here, Success is Personal – it’s your journey, powered by us. Everyone is welcome at EDF; we’re committed to building a workforce that reflects gender balance, social mobility and inclusion of minority ethnic backgrounds, LGBTQ+ communities, and those with disabilities. As a Disability Confident employer, we will support applicants requiring adjustments.
Closing date for applications:
Location: Flexible/Home working
Join us and find your success at EDF!
CRM Strategy Owner - Hybrid - Hove, UK employer: EDF
Contact Detail:
EDF Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Strategy Owner - Hybrid - Hove, UK
✨Tip Number 1
Network like a pro! Reach out to current employees at EDF on LinkedIn or through mutual connections. A friendly chat can give you insider info and might just get your application noticed.
✨Tip Number 2
Prepare for the interview by understanding their CRM strategy and how Braze fits into it. Show us you’re not just a candidate, but someone who’s genuinely interested in shaping customer experiences.
✨Tip Number 3
Practice your storytelling skills! Be ready to share specific examples of how you’ve led CRM strategies in the past. We want to hear about your successes and how you overcame challenges.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets to the right people. Plus, it shows you’re serious about joining our team at EDF.
We think you need these skills to ace CRM Strategy Owner - Hybrid - Hove, UK
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the CRM Strategy Owner role. Highlight your experience with Braze and how you've shaped CRM strategies in the past. We want to see how you can bring clarity and structure to our team!
Showcase Your Data Skills: Since this role involves working closely with data teams, don’t forget to mention any hands-on experience you have with data analysis or audience segmentation. We love seeing how you’ve used data to drive customer engagement in your previous roles.
Be Authentic: Let your personality shine through in your application! We’re looking for someone who can lead with confidence and creativity. Share your passion for CRM and how you envision making a difference at EDF. Remember, success is personal!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy – just follow the prompts!
How to prepare for a job interview at EDF
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies, especially with Braze. Brush up on how to create effective customer journeys and be ready to discuss your past experiences leading CRM initiatives. This will show that you’re not just familiar with the tools, but you can also leverage them to drive results.
✨Data is Your Best Friend
Since this role involves working closely with data teams, come prepared with examples of how you've used data to inform your CRM strategies. Be ready to talk about audience segmentation and how you’ve optimised customer touchpoints based on insights. This will demonstrate your analytical skills and strategic thinking.
✨Show Your Collaborative Spirit
Collaboration is key in this role, so think of examples where you’ve worked with marketing or data teams to achieve a common goal. Highlight your ability to share ideas and solve problems together. This will help the interviewers see you as a team player who can thrive in their collaborative environment.
✨Embrace Testing and Innovation
The job description mentions a culture of testing new ideas, so come armed with examples of how you’ve implemented A/B testing or other innovative strategies in your previous roles. Discuss the impact these tests had on customer engagement and how you measured success. This will show that you’re proactive and open to trying new approaches.
