At a Glance
- Tasks: Lead brand strategy and advocacy to shape EDF's reputation and engagement.
- Company: Join EDF, a forward-thinking company committed to sustainability and inclusion.
- Benefits: Competitive salary, bonus potential, customisable benefits, and a market-leading pension scheme.
- Other info: Join a diverse team where your unique career journey is valued.
- Why this job: Make a real impact on brand perception while working in a flexible, hybrid environment.
- Qualifications: Proven experience in brand strategy, media planning, and team leadership.
The predicted salary is between 70000 - 70000 £ per year.
About the Role
Join EDF and lead a brand strategy that shapes how millions of people see, trust, and advocate for us. This is your chance to influence reputation at scale, inspire teams, and deliver work that truly matters because at EDF, Success is Personal.
The Opportunity
As Senior Brand and Advocacy Manager, you'll lead the direction of EDF's brand positioning and advocacy strategy. You'll shape how we show up in the market, building trust, preference and pride through campaigns that drive reputation, engagement and growth, supporting our journey towards An Electric Britain. You'll join us on a salary starting of 70,000 per annum (depending on experience). This is a hybrid role, flexible on location, with regular travel to our London and Hove offices, giving you the freedom to balance where you work with meaningful face-to-face collaboration.
Working closely with senior leaders, you'll oversee brand media, creative and production budgets, guide integrated campaigns across paid, owned, earned and shared channels, and lead a high-performing team - all while driving measurable impact and long-term brand advocacy.
Who You Are
We're looking for a Senior Brand and Advocacy Manager who brings strategic thinking, commercial awareness, and leadership experience, with the confidence to influence at the highest levels. Are you experienced in?
- Proven experience in brand strategy, media planning, positioning and advocacy within a complex organisation and evolving landscape
- Strong understanding of social, influencer marketing, PR integration and multi-channel campaign management
- Expertise in brand governance and performance measurement, including ability to drive outcome-driven campaigns
- Exceptional stakeholder management and influencing skills up to board level
- Leadership experience managing high-performing teams
- Commercial acumen with experience managing significant budgets
- Creative judgement that drives brand distinctiveness and effectiveness
What You'll Be Doing
- Defining and evolving EDF's brand positioning, ensuring consistency, credibility and differentiation
- Developing and delivering long-term brand advocacy strategies and annual advertising plans
- Leading integrated campaigns across media channels to maximise reach, engagement and ROI
- Managing agency partners and budgets to ensure effective delivery and performance
- Collaborating across marketing, PR and business teams to embed brand thinking in key decisions
Pay, Benefits and Culture
Alongside a starting salary of at least 70,000 per annum (depending on experience), potential for an annual bonus, and a market-leading pension scheme, your package will include customisable benefits such as electric vehicle leasing, discounted gym membership, life assurance, tech vouchers, experience days, and more. At EDF, we believe there are multiple definitions of what it means to succeed. That's why we offer you the freedom to develop a career that's unique to you. Here, Success is Personal - it's your journey, powered by us.
Everyone is welcome at EDF; we're committed to building a workforce that reflects gender balance, social mobility, and inclusion of minority ethnic backgrounds, LGBTQ+ communities, and those with disabilities. As a Disability Confident employer, we will support applicants requiring adjustments. Join us and find your success at EDF!
Closing date for application: Wednesday 3rd June
Senior Brand and Advocacy Manager - Hybrid - London, UK in Barbican employer: EDF
At EDF, we pride ourselves on being an exceptional employer that champions personal success and professional growth. With a competitive salary starting at £70,000, a flexible hybrid working model, and a comprehensive benefits package including electric vehicle leasing and discounted gym memberships, we foster a culture of inclusivity and collaboration. Join us in London, where you can lead impactful brand strategies while enjoying the freedom to shape your career journey in a supportive environment that values diversity and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand and Advocacy Manager - Hybrid - London, UK in Barbican
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate; you’re genuinely interested in their mission and values.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with their needs. Keep it concise but impactful—make them remember you!
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can reinforce your interest and keep you top of mind. Plus, it shows you’re proactive!
We think you need these skills to ace Senior Brand and Advocacy Manager - Hybrid - London, UK in Barbican
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Senior Brand and Advocacy Manager role. Highlight your strategic thinking and leadership experience, as these are key for us at EDF.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about brand strategy and how you can contribute to our mission of An Electric Britain. Be authentic and let your personality come through.
Showcase Your Achievements:When detailing your past roles, focus on measurable outcomes. We love seeing how you've driven brand advocacy and engagement in previous positions, so don’t hold back on the numbers!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it’s super easy!
How to prepare for a job interview at EDF
✨Know Your Brand Inside Out
Before the interview, dive deep into EDF's brand values, recent campaigns, and overall market positioning. Understanding how they communicate their mission of 'An Electric Britain' will help you align your answers with their goals and demonstrate your genuine interest in the role.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples from your past experience where you've successfully developed and executed brand strategies. Highlight your ability to influence stakeholders and lead teams, as this is crucial for a Senior Brand and Advocacy Manager.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle various challenges related to brand advocacy and campaign management. Think about potential scenarios involving budget management or stakeholder engagement, and be ready to articulate your thought process and decision-making skills.
✨Demonstrate Your Leadership Style
As a candidate for a leadership position, it's important to convey your approach to managing high-performing teams. Share examples of how you've motivated and guided teams in the past, and be prepared to discuss how you would foster collaboration across different departments at EDF.
