At a Glance
- Tasks: Lead brand strategy and advocacy to shape EDF's reputation and engagement.
- Company: Join EDF, a forward-thinking company committed to an Electric Britain.
- Benefits: Starting salary of £70,000, flexible working, and customisable benefits.
- Other info: Inclusive culture with opportunities for personal career development.
- Why this job: Make a real impact on brand perception and inspire teams at scale.
- Qualifications: Experience in brand strategy, media planning, and team leadership required.
The predicted salary is between 70000 - 70000 £ per year.
Join EDF and lead a brand strategy that shapes how millions of people see, trust, and advocate for us. This is your chance to influence reputation at scale, inspire teams, and deliver work that truly matters – because at EDF, “Success is Personal”.
As Senior Brand and Advocacy Manager, you’ll lead the direction of EDF’s brand positioning and advocacy strategy. You’ll shape how we show up in the market, building trust, preference and pride through campaigns that drive reputation, engagement and growth, supporting our journey towards An Electric Britain.
This is a hybrid role, flexible on location, with regular travel to our London and Hove offices, giving you the freedom to balance where you work with meaningful face‑to‑face collaboration. Working closely with senior leaders, you’ll oversee brand media, creative and production budgets, guide integrated campaigns across paid, owned, earned and shared channels, and lead a high‑performing team – all while driving measurable impact and long‑term brand advocacy.
Who You Are
- Proven experience in brand strategy, media planning, positioning and advocacy within a complex organisation and evolving landscape
- Strong understanding of social, influencer marketing, PR integration and multi‑channel campaign management
- Expertise in brand governance and performance measurement, including ability to drive outcome‑driven campaigns
- Exceptional stakeholder management and influencing skills up to board level
- Leadership experience managing high‑performing teams
- Commercial acumen with experience managing significant budgets
- Creative judgement that drives brand distinctiveness and effectiveness
What You’ll Be Doing
- Defining and evolving EDF’s brand positioning, ensuring consistency, credibility and differentiation
- Developing and delivering long‑term brand advocacy strategies and annual advertising plans
- Leading integrated campaigns across media channels to maximise reach, engagement and ROI
- Managing agency partners and budgets to ensure effective delivery and performance
- Collaborating across marketing, PR and business teams to embed brand thinking in key decisions
Pay, Benefits and Culture
Alongside a starting salary of at least £70,000 per annum (depending on experience), potential for an annual bonus, and a market‑leading pension scheme, your package will include customisable benefits such as electric vehicle leasing, discounted gym membership, life assurance, tech vouchers, experience days, and more.
At EDF, we believe there are multiple definitions of what it means to succeed. That’s why we offer you the freedom to develop a career that’s unique to you. Everyone is welcome at EDF; we’re committed to building a workforce that reflects gender balance, social mobility, and inclusion of minority ethnic backgrounds, LGBTQ+ communities, and those with disabilities. As a Disability Confident employer, we will support applicants requiring adjustments.
Senior Brand and Advocacy Manager employer: EDF UK
At EDF, we pride ourselves on being an exceptional employer that champions personal success and professional growth. With a competitive salary starting at £70,000, flexible hybrid working arrangements, and a comprehensive benefits package including electric vehicle leasing and discounted gym memberships, we foster a culture of inclusivity and collaboration. Join us to lead impactful brand strategies in a supportive environment that values diversity and empowers you to shape your unique career path.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand and Advocacy Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at EDF. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your passion for brand strategy! When you get the chance to meet with hiring managers or during interviews, share your ideas on how you’d elevate EDF’s brand. Make it personal and memorable!
✨Tip Number 3
Prepare for those tricky interview questions! Think about your past experiences and how they relate to the role. Use the STAR method (Situation, Task, Action, Result) to structure your answers and showcase your skills.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the EDF team.
We think you need these skills to ace Senior Brand and Advocacy Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Brand and Advocacy Manager role. Highlight your experience in brand strategy and advocacy, and show us how you can drive reputation and engagement at EDF.
Showcase Your Achievements:We want to see what you've accomplished! Include specific examples of successful campaigns you've led, especially those that demonstrate your ability to manage budgets and deliver measurable impact.
Be Authentic:Let your personality shine through in your application. We value creativity and distinctiveness, so don’t be afraid to express your unique approach to brand management and advocacy.
Apply Through Our Website:For the best chance of success, make sure to submit your application through our official website. This way, we can easily track your application and get back to you quicker!
How to prepare for a job interview at EDF UK
✨Know Your Brand Inside Out
Before the interview, dive deep into EDF's brand values, recent campaigns, and overall market positioning. Understanding how they communicate their mission of 'An Electric Britain' will help you articulate how your experience aligns with their goals.
✨Showcase Your Leadership Skills
Be ready to discuss specific examples of how you've led high-performing teams in the past. Highlight your approach to managing budgets and driving measurable impact, as this role requires strong leadership and commercial acumen.
✨Prepare for Stakeholder Scenarios
Think about times when you've had to influence stakeholders at various levels. Prepare to share these experiences, focusing on your exceptional stakeholder management skills and how you've navigated complex organisational landscapes.
✨Demonstrate Creative Judgement
Bring examples of campaigns you've developed that drove brand distinctiveness and effectiveness. Be ready to discuss your creative process and how you measure success, as EDF is looking for someone who can deliver outcome-driven campaigns.
