At a Glance
- Tasks: Lead brand strategy and advocacy to shape EDF's reputation and engagement.
- Company: Join EDF, a forward-thinking company committed to an Electric Britain.
- Benefits: Starting salary of £70,000, flexible working, and customisable benefits.
- Other info: Inclusive culture with opportunities for personal career development.
- Why this job: Make a real impact on brand perception and inspire teams at scale.
- Qualifications: Experience in brand strategy, media planning, and team leadership required.
The predicted salary is between 70000 - 70000 £ per year.
Join EDF and lead a brand strategy that shapes how millions of people see, trust, and advocate for us. This is your chance to influence reputation at scale, inspire teams, and deliver work that truly matters – because at EDF, “Success is Personal”.
As Senior Brand and Advocacy Manager, you’ll lead the direction of EDF’s brand positioning and advocacy strategy. You’ll shape how we show up in the market, building trust, preference and pride through campaigns that drive reputation, engagement and growth, supporting our journey towards An Electric Britain.
This is a hybrid role, flexible on location, with regular travel to our London and Hove offices, giving you the freedom to balance where you work with meaningful face‑to‑face collaboration. Working closely with senior leaders, you’ll oversee brand media, creative and production budgets, guide integrated campaigns across paid, owned, earned and shared channels, and lead a high‑performing team – all while driving measurable impact and long‑term brand advocacy.
Who You Are
- Proven experience in brand strategy, media planning, positioning and advocacy within a complex organisation and evolving landscape
- Strong understanding of social, influencer marketing, PR integration and multi‑channel campaign management
- Expertise in brand governance and performance measurement, including ability to drive outcome‑driven campaigns
- Exceptional stakeholder management and influencing skills up to board level
- Leadership experience managing high‑performing teams
- Commercial acumen with experience managing significant budgets
- Creative judgement that drives brand distinctiveness and effectiveness
What You’ll Be Doing
- Defining and evolving EDF’s brand positioning, ensuring consistency, credibility and differentiation
- Developing and delivering long‑term brand advocacy strategies and annual advertising plans
- Leading integrated campaigns across media channels to maximise reach, engagement and ROI
- Managing agency partners and budgets to ensure effective delivery and performance
- Collaborating across marketing, PR and business teams to embed brand thinking in key decisions
Pay, Benefits and Culture
Alongside a starting salary of at least £70,000 per annum (depending on experience), potential for an annual bonus, and a market‑leading pension scheme, your package will include customisable benefits such as electric vehicle leasing, discounted gym membership, life assurance, tech vouchers, experience days, and more. At EDF, we believe there are multiple definitions of what it means to succeed. That’s why we offer you the freedom to develop a career that’s unique to you. Everyone is welcome at EDF; we’re committed to building a workforce that reflects gender balance, social mobility, and inclusion of minority ethnic backgrounds, LGBTQ+ communities, and those with disabilities. As a Disability Confident employer, we will support applicants requiring adjustments.
Senior Brand and Advocacy Manager in London employer: EDF UK
At EDF, we pride ourselves on being an exceptional employer that champions personal success and professional growth. With a competitive salary starting at £70,000, a flexible hybrid working model, and a commitment to diversity and inclusion, we empower our employees to thrive in a supportive environment. Our comprehensive benefits package, including electric vehicle leasing and discounted gym memberships, alongside opportunities for meaningful collaboration and impactful work, makes EDF a truly rewarding place to advance your career in brand strategy and advocacy.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand and Advocacy Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at EDF. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Show off your skills in real-time! If you get the chance, ask for an informal meeting or presentation where you can showcase your brand strategy ideas. It’s a great way to stand out!
✨Tip Number 3
Be ready to discuss your past successes. Prepare some solid examples of how you've driven brand advocacy and engagement in previous roles. Numbers speak volumes!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining us at EDF.
We think you need these skills to ace Senior Brand and Advocacy Manager in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in brand strategy and advocacy. We want to see how your skills align with our mission at EDF, so don’t hold back on showcasing your relevant achievements!
Showcase Your Leadership Skills:As a Senior Brand and Advocacy Manager, you'll be leading a high-performing team. Use your application to demonstrate your leadership experience and how you've successfully managed teams in the past. We love to see examples of how you’ve inspired others!
Be Authentic:At EDF, we value authenticity. Don’t be afraid to let your personality shine through in your application. Share your passion for brand advocacy and how you can contribute to our journey towards An Electric Britain. We’re looking for genuine connections!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details about the role and our company culture there!
How to prepare for a job interview at EDF UK
✨Know Your Brand Inside Out
Before the interview, dive deep into EDF's brand values, recent campaigns, and overall market positioning. Understanding how they define 'Success is Personal' will help you align your answers with their vision and demonstrate your genuine interest in the role.
✨Showcase Your Strategic Mindset
Prepare to discuss specific examples of how you've developed and executed brand strategies in the past. Highlight your experience with multi-channel campaigns and how you've measured their success. This will show that you can bring valuable insights to EDF's advocacy strategy.
✨Engage with Stakeholder Management
Be ready to talk about your experience managing relationships with senior stakeholders. Share stories that illustrate your influencing skills and how you've navigated complex organisational structures to achieve brand goals. This is crucial for a role that involves collaboration across various teams.
✨Demonstrate Leadership and Team Building
As a Senior Brand and Advocacy Manager, you'll be leading a high-performing team. Prepare to discuss your leadership style, how you motivate teams, and any successful projects you've led. This will reassure them that you can inspire and guide others towards achieving EDF's brand objectives.
