Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead CRM strategy and create personalised customer experiences using data and insights.
- Company: Join EDF, a forward-thinking company committed to personal success and inclusivity.
- Benefits: Competitive salary, annual bonus, flexible working, and customisable benefits like gym discounts.
- Why this job: Shape the future of customer engagement while driving the transition to an Electric Britain.
- Qualifications: Experience in leading CRM strategy and using Braze for effective delivery.
- Other info: Dynamic work culture with a focus on personal growth and diverse workforce.
The predicted salary is between 36000 - 60000 £ per year.
Ready to shape how we connect with millions of customers and create personalised experiences that feel simple and supportive? This is your chance to lead CRM strategy with purpose. At EDF, Success is Personal – for our customers and your career.
The Opportunity
As our CRM Strategy Owner, you’ll use data, insight and Braze to build clear, effective journeys across every customer touchpoint. Your work will help customers feel informed and supported as we move towards An Electric Britain. You’ll join us on a competitive salary, working in a hybrid pattern that blends home and office time. You’ll collaborate regularly with colleagues to share ideas, solve problems and keep customer needs at the heart of our decisions. You’ll shape CRM direction, champion testing new ideas and lead our Braze super‑user community. You’ll work closely with marketing and data teams, helping us build meaningful engagement and optimise the full customer lifecycle.
Who You Are
We’re looking for a CRM Strategy Owner who brings clarity, structure and confidence to CRM development. To be shortlisted, you need to offer:
- Experience leading CRM strategy
- Hands‑on experience using Braze for CRM delivery
- Demonstrable experience shaping CRM planning and direction
What You’ll Be Doing
- Defining CRM strategy and roadmap across customer journeys
- Leading CRM governance and best practice for Braze
- Building clear audience segments with data teams
- Guiding marketing teams on CRM journeys and optimisation
- Supporting a culture of testing new ideas and measuring impact
Pay, Benefits And Culture
Alongside a competitive salary, potential for an annual bonus, and a market‑leading pension scheme, your package will include customisable benefits such as electric vehicle leasing, discounted gym membership, life assurance, tech vouchers, experience days and more. At EDF, we believe there are multiple definitions of what it means to succeed. That’s why we offer you the freedom to develop a career that’s unique to you. Here, Success is Personal – it’s your journey, powered by us. Everyone is welcome at EDF; we’re committed to building a workforce that reflects gender balance, social mobility and inclusion of minority ethnic backgrounds, LGBTQ+ communities, and those with disabilities. As a Disability Confident employer, we will support applicants requiring adjustments.
Closing date for applications: 11.02.2026
Location: Flexible/Home working
Join us and find your success at EDF!
CRM Strategy Owner in Hove employer: EDF UK
Contact Detail:
EDF UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Strategy Owner in Hove
✨Tip Number 1
Network like a pro! Reach out to current or former employees at EDF on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by diving deep into CRM strategies and Braze. Show us you know your stuff! Bring examples of how you've successfully led CRM initiatives in the past.
✨Tip Number 3
Don’t just talk about your experience; demonstrate it! If you’ve got data-driven results from previous roles, be ready to share them. We love seeing how you’ve made an impact!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team and making a difference at EDF.
We think you need these skills to ace CRM Strategy Owner in Hove
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with CRM strategy and Braze. We want to see how your skills align with our mission to create personalised customer experiences.
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of how you’ve successfully led CRM initiatives in the past. We love seeing quantifiable results that demonstrate your impact!
Be Authentic: Let your personality shine through in your application. We’re looking for someone who brings clarity and confidence, so don’t be afraid to show us who you are and what makes you passionate about CRM.
Apply Through Our Website: For the best chance of success, make sure to submit your application through our official website. It’s the easiest way for us to review your details and get back to you quickly!
How to prepare for a job interview at EDF UK
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies, especially with Braze. Brush up on how to create effective customer journeys and be ready to discuss your past experiences leading CRM initiatives. This will show that you can hit the ground running.
✨Data is Your Best Friend
Since this role involves working closely with data teams, come prepared with examples of how you've used data to shape CRM strategies. Be ready to talk about specific metrics you've tracked and how they influenced your decisions.
✨Showcase Your Collaborative Spirit
This position requires collaboration with marketing and data teams, so highlight your teamwork skills. Share stories of how you’ve successfully worked with others to optimise customer journeys and drive engagement.
✨Embrace a Testing Mindset
The role encourages testing new ideas, so be prepared to discuss how you’ve implemented A/B testing or other experimental approaches in your previous roles. This shows that you’re not just about maintaining the status quo but are eager to innovate.
