Strategic Tourism Officer

Strategic Tourism Officer

Full-Time 37280 - 41771 £ / year (est.) No working from home possible
EDF Energy

At a Glance

  • Tasks: Lead tourism initiatives and support local businesses to enhance the visitor economy.
  • Company: Join a forward-thinking team at Somerset Council, making a real impact in the community.
  • Benefits: Enjoy flexible working, 30 days annual leave, and a competitive salary.
  • Other info: Fixed-term contract with potential for extension and excellent career development opportunities.
  • Why this job: Shape sustainable tourism while collaborating with diverse stakeholders for long-term growth.
  • Qualifications: Degree or relevant experience in tourism, project management, or business studies required.

The predicted salary is between 37280 - 41771 £ per year.

The HPC Jobs Service supports local people into exciting, long-term careers across our Project. We’re working to improve the lives of people and communities across Somerset, and you could play a key role in making that happen. In this position, you’ll help shape and grow the visitor economy in Brean and the surrounding area, working at the heart of partnerships between local businesses, communities and major stakeholders. This is an opportunity to make a real difference by supporting sustainable tourism and strengthening the local economy.

Role Summary: As our Strategic Tourism Officer, you will lead the delivery of the HPC Tourism Mitigation Programme, supporting and developing the local visitor economy. The role combines strategic thinking with hands-on delivery, focusing on targeted destination marketing, building business resilience, and managing the tourism mitigation fund effectively. You will work closely with tourism organisations, businesses, the Council and wider stakeholders, acting as a trusted connector to build strong relationships and drive collaborative, joined-up activity. Success in this role depends on your ability to bring people together, foster trust, and develop practical solutions to complex and sensitive challenges, while leading local groups and initiatives that support long-term growth.

What you’ll do - Key Responsibilities:

  • Provide expert policy advice on tourism growth and resilience, maintaining up‑to‑date knowledge of key issues and trends.
  • Advise on how tourism challenges and opportunities can be addressed through HPC mitigation packages.
  • Support senior managers to influence national and regional tourism policy affecting Somerset, including sector development, employment, skills and digital adoption.
  • Work closely with key partners, including EDF, local stakeholders and Destination Management Organisations, to deliver the Hinkley Point C Section 106 Tourism Contributions.
  • Support the commissioning and management of services to deliver the mitigation activity.
  • Monitor performance and finances, making recommendations to ensure delivery against agreed frameworks.
  • Collect and analyse data to report outcomes to partners and demonstrate delivery against project and council priorities.
  • Promote and uphold Somerset Council’s values, equality, diversity and inclusion commitments, and health, safety and wellbeing.

What we’re looking for – Knowledge, Experience & Skills:

  • Knowledge of project management, including commissioning or procurement‑based projects from initiation through delivery and review.
  • Knowledge of strategic and operational marketing and public relations activity.
  • Experience demonstrating a strong strategic understanding of the tourism sector and wider economic priorities relevant to Somerset.
  • Educated to degree level or able to demonstrate equivalent relevant work experience aligned to the responsibilities of the role.
  • Strong presentation and communication skills, with the ability to communicate clearly and accurately at all levels, both verbally and in writing.
  • Ability to build and maintain effective working relationships with a wide range of partners and stakeholders.
  • Excellent organisational skills, with the ability to manage multiple projects and competing deadlines.
  • High level ICT skills, particularly in the use of Microsoft Office applications.
  • Ability to plan and prioritise workload, meeting conflicting deadlines and responding to multiple demands for information or advice.
  • Ability to work collaboratively as part of a team and independently when required.
  • Confidence and sound judgement when analysing options and dealing with complex issues.
  • Ability to take a lead role in financial and business processes.
  • Experience of working in, or closely with, the private sector.
  • Degree or relevant professional qualification in tourism, economics, project management, business studies or planning.

Additional Information: Fixed-term contract for 3 years with potential for extension. Flexible and hybrid working with a balance of home, locality and office working. 30 days’ annual leave (additional to bank holidays). Regretfully, we are unable to offer sponsorship for this role. We are only able to proceed with candidates who already have the right to work in the UK without the need for visa sponsorship. If you would like an informal discussion about this exciting opportunity, please contact Dugald Lockhart, Service Manager Enterprise and Investment: dugald.lockhart@somerset.gov.uk. Applications made to The Jobs Service may be missed by the employer. For this role you must have evidence of right to work in the UK. As a project, we do not discriminate on the grounds of age, gender, race, colour, religion, disability or sexual orientation, and we welcome applications from all sections of the community.

Why Join Us? For more than 60 years, nuclear power stations in the UK have been quietly keeping Britain fuelled with massive amounts of home-grown energy. Our teams up and down the country are proudly continuing to serve the nation – but they also have an eye on the future. EDF is leading the UK's nuclear renaissance with the construction of a new nuclear power station at Hinkley Point C and plans for a new power station at Sizewell C in Suffolk. Nuclear power is the most reliable, low-carbon energy source currently available to the UK. EDF is playing a key role in the development of nuclear sites, while Hinkley Point C will provide low-carbon electricity to meet 7% of the UK demand. The project is already making a positive impact on the local and national economy as well as boosting skills and education. We’re not just building new nuclear power stations. We’re developing careers, upskilling generations and creating thousands of employment and apprenticeship opportunities across a variety of skills areas. It takes a special kind of person to work in the nuclear energy industry and although we have thousands of them there’s always a need for more. Our industry has a mind-boggling range of opportunities and more jobs, and in more places, than you might think. But it’s also an industry which is changing. We’re a responsible business and proud to be Britain’s biggest generator of zero carbon electricity. With size, age and experience, we believe we can do even more.

Strategic Tourism Officer employer: EDF Energy

Join us as a Strategic Tourism Officer and be part of a dynamic team dedicated to enhancing the visitor economy in Brean and Somerset. We offer a supportive work culture that values collaboration, innovation, and community impact, alongside flexible working arrangements and generous annual leave. With opportunities for professional growth and the chance to make a meaningful difference in sustainable tourism, this role is perfect for those looking to contribute to a thriving local economy.

EDF Energy

Contact Details:

EDF Energy Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Strategic Tourism Officer

Tip Number 1

Network like a pro! Get out there and connect with people in the tourism sector. Attend local events, join online forums, and don’t be shy about reaching out to industry professionals on LinkedIn. Building relationships can open doors that applications alone can't.

Tip Number 2

Show your passion for sustainable tourism! When you get the chance to chat with potential employers, share your ideas on how to enhance the visitor economy in Brean. They’ll love seeing your enthusiasm and commitment to making a difference.

Tip Number 3

Prepare for interviews by researching the latest trends in tourism and local economic development. Be ready to discuss how you can contribute to the HPC Tourism Mitigation Programme. Knowledge is power, and it shows you’re serious about the role!

Tip Number 4

Apply directly through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re proactive and genuinely interested in joining our team. Don’t miss out on this opportunity!

We think you need these skills to ace Strategic Tourism Officer

Project Management
Strategic Thinking
Destination Marketing
Business Resilience
Stakeholder Engagement
Data Analysis
Communication Skills

Some tips for your application 🫡

Tailor Your Application:Make sure to customise your application to highlight how your skills and experiences align with the role of Strategic Tourism Officer. We want to see how you can contribute to shaping the visitor economy in Brean!

Showcase Your Experience:Don’t just list your qualifications; share specific examples of your past work in tourism or project management. We love seeing how you've tackled challenges and made a difference in previous roles.

Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use clear language to communicate your ideas, as we appreciate strong presentation and communication skills.

Apply Through Our Website:To ensure your application gets noticed, make sure to apply directly through our website. This way, we can easily track your application and get back to you quicker!

How to prepare for a job interview at EDF Energy

Know Your Stuff

Make sure you brush up on the latest trends and challenges in the tourism sector, especially those relevant to Somerset. Being able to discuss these topics confidently will show that you're not just interested in the role but also genuinely invested in the local economy.

Build Relationships

Since this role involves working closely with various stakeholders, think about how you can demonstrate your relationship-building skills. Prepare examples of past experiences where you've successfully collaborated with others to achieve a common goal.

Showcase Your Strategic Thinking

Be ready to discuss how you would approach strategic planning for the visitor economy. Think of specific strategies you could implement to support sustainable tourism and enhance business resilience in the area.

Prepare Questions

Interviews are a two-way street! Prepare thoughtful questions about the role, the team, and the future of tourism in Somerset. This shows your enthusiasm and helps you gauge if the company is the right fit for you.