At a Glance
- Tasks: Lead brand strategy and advocacy to shape EDF's reputation and engagement.
- Company: Join EDF, a forward-thinking company committed to personal success and inclusivity.
- Benefits: Starting salary of £70,000, annual bonus, and customisable benefits.
- Other info: Dynamic role with opportunities for personal growth and diverse workplace culture.
- Why this job: Make a real impact on brand perception while working flexibly and collaboratively.
- Qualifications: Proven experience in brand strategy, media planning, and team leadership.
The predicted salary is between 70000 - 70000 € per year.
Join EDF and lead a brand strategy that shapes how millions of people see, trust, and advocate for us. This is your chance to influence reputation at scale, inspire teams, and deliver work that truly matters - because at EDF, Success is Personal.
As Senior Brand and Advocacy Manager, you'll lead the direction of EDF's brand positioning and advocacy strategy. You'll shape how we show up in the market, building trust, preference and pride through campaigns that drive reputation, engagement and growth, supporting our journey towards An Electric Britain.
This is a hybrid role, flexible on location, with regular travel to our London and Hove offices, giving you the freedom to balance where you work with meaningful face‑to‑face collaboration. Working closely with senior leaders, you'll oversee brand media, creative and production budgets, guide integrated campaigns across paid, owned, earned and shared channels, and lead a high‑performing team – all while driving measurable impact and long‑term brand advocacy.
Who You Are
- We're looking for a Senior Brand and Advocacy Manager who brings strategic thinking, commercial awareness, and leadership experience, with the confidence to influence at the highest levels.
- Proven experience in brand strategy, media planning, positioning and advocacy within a complex organisation and evolving landscape.
- Strong understanding of social, influencer marketing, PR integration and multi‑channel campaign management.
- Expertise in brand governance and performance measurement, including ability to drive outcome‑driven campaigns.
- Exceptional stakeholder management and influencing skills up to board level.
- Leadership experience managing high‑performing teams.
- Commercial acumen with experience managing significant budgets.
- Creative judgement that drives brand distinctiveness and effectiveness.
What You'll Be Doing
- Defining and evolving EDF's brand positioning, ensuring consistency, credibility and differentiation.
- Developing and delivering long‑term brand advocacy strategies and annual advertising plans.
- Leading integrated campaigns across media channels to maximise reach, engagement and ROI.
- Managing agency partners and budgets to ensure effective delivery and performance.
- Collaborating across marketing, PR and business teams to embed brand thinking in key decisions.
Pay, Benefits and Culture
Alongside a starting salary of at least £70,000 per annum (depending on experience), potential for an annual bonus, and a market‑leading pension scheme, your package will include customisable benefits such as electric vehicle leasing, discounted gym membership, life assurance, tech vouchers, experience days and more.
At EDF, we believe there are multiple definitions of what it means to succeed. That's why we offer you the freedom to develop a career that is unique to you. Here, Success is Personal – it's your journey, powered by us.
Everyone is welcome at EDF; we are committed to building a workforce that reflects gender balance, social mobility, and inclusion of minority ethnic backgrounds, LGBTQ+ communities, and people with disabilities. As a Disability Confident employer, we will support applicants requiring adjustments.
Closing date for application: Wednesday 3rd June.
Senior Brand and Advocacy Manager in London employer: EDF Energy
At EDF, we pride ourselves on being an exceptional employer that champions personal success and professional growth. With a competitive salary starting at £70,000, flexible hybrid working arrangements, and a comprehensive benefits package including electric vehicle leasing and discounted gym memberships, we foster a culture of inclusivity and collaboration. Join us in shaping a sustainable future while enjoying the opportunity to lead impactful brand strategies in a supportive environment that values diversity and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand and Advocacy Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at EDF or similar companies. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Research EDF's brand strategy and think about how your experience aligns with their goals. Show them you’re not just another candidate; you’re the one they need!
✨Tip Number 3
Practice makes perfect! Get a friend to do a mock interview with you. This will help you articulate your thoughts clearly and boost your confidence when it’s time to shine.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a quick thank-you email. It shows you’re genuinely interested and keeps you on their radar. Plus, who doesn’t love a bit of good manners?
We think you need these skills to ace Senior Brand and Advocacy Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Brand and Advocacy Manager. Highlight your experience in brand strategy and advocacy, and don’t forget to showcase any leadership roles you've had. We want to see how you can influence at the highest levels!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about brand management and how your skills align with our mission at EDF. Be sure to mention specific campaigns or strategies you've led that demonstrate your expertise.
Showcase Your Achievements:When detailing your experience, focus on measurable outcomes. Did you drive engagement or increase brand awareness? Use numbers and examples to illustrate your impact. We love seeing how you've made a difference in previous roles!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining our team at EDF!
How to prepare for a job interview at EDF Energy
✨Know Your Brand Inside Out
Before the interview, dive deep into EDF's brand values, mission, and recent campaigns. Understand how they position themselves in the market and be ready to discuss how your experience aligns with their goals. This shows genuine interest and helps you articulate how you can contribute to their brand strategy.
✨Showcase Your Leadership Skills
As a Senior Brand and Advocacy Manager, you'll need to demonstrate your leadership experience. Prepare examples of how you've successfully led teams and managed high-stakes projects. Highlight your ability to influence stakeholders at all levels, especially in complex environments, as this will resonate well with the interviewers.
✨Be Ready for Strategic Discussions
Expect questions that assess your strategic thinking and commercial awareness. Think about how you've developed brand advocacy strategies in the past and be prepared to discuss the outcomes. Use metrics and results to back up your claims, as this will show your ability to drive measurable impact.
✨Engage with Their Vision for 'An Electric Britain'
Familiarise yourself with EDF's vision for 'An Electric Britain' and think about how your skills can help achieve this. Be ready to share ideas on how to enhance brand positioning and advocacy in line with this vision. This not only demonstrates your enthusiasm but also your alignment with their long-term goals.
