Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead CRM strategy and create personalised customer experiences using data and insights.
- Company: Join EDF, a forward-thinking company committed to personal success and inclusivity.
- Benefits: Competitive salary, annual bonus, flexible working, and customisable benefits like gym discounts.
- Why this job: Shape the future of customer engagement and make a real impact on an Electric Britain.
- Qualifications: Experience in leading CRM strategy and using Braze for effective delivery.
- Other info: Flexible working environment with a focus on career development and inclusivity.
The predicted salary is between 36000 - 60000 £ per year.
Ready to shape how we connect with millions of customers and create personalised experiences that feel simple and supportive? This is your chance to lead CRM strategy with purpose. At EDF, Success is Personal - for our customers and your career.
As our CRM Strategy Owner, you'll use data, insight and Braze to build clear, effective journeys across every customer touchpoint. Your work will help customers feel informed and supported as we move towards An Electric Britain.
You’ll join us on a competitive salary, working in a hybrid pattern that blends home and office time. You’ll collaborate regularly with colleagues to share ideas, solve problems and keep customer needs at the heart of our decisions.
You’ll shape CRM direction, champion testing new ideas and lead our Braze super user community. You’ll work closely with marketing and data teams, helping us build meaningful engagement and optimise the full customer lifecycle.
Who You Are
We’re looking for a CRM Strategy Owner who brings clarity, structure and confidence to CRM development. To be shortlisted, you need to offer:
- Experience leading CRM strategy
- Hands on experience using Braze for CRM delivery
- Demonstrable experience shaping CRM planning and direction
What You’ll Be Doing
- Defining CRM strategy and roadmap across customer journeys
- Leading CRM governance and best practice for Braze
- Building clear audience segments with data teams
- Guiding marketing teams on CRM journeys and optimisation
- Supporting a culture of testing new ideas and measuring impact
Pay, Benefits and Culture
Alongside a competitive salary, potential for an annual bonus, and a market leading pension scheme, your package will include customisable benefits such as electric vehicle leasing, discounted gym membership, life assurance, tech vouchers, experience days and more.
At EDF, we believe there are multiple definitions of what it means to succeed. That’s why we offer you the freedom to develop a career that’s unique to you. Here, Success is Personal - it’s your journey, powered by us.
Everyone is welcome at EDF; we’re committed to building a workforce that reflects gender balance, social mobility and inclusion of minority ethnic backgrounds, LGBTQ+ communities, and those with disabilities. As a Disability Confident employer, we will support applicants requiring adjustments.
Closing date and Location
Closing date for applications: 11.02.2026
Location: Flexible/Home working
Join us and find your success at EDF!
CRM Strategy Owner in London employer: EDF Energy
Contact Detail:
EDF Energy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Strategy Owner in London
✨Tip Number 1
Network like a pro! Reach out to current employees at EDF on LinkedIn or through mutual connections. A friendly chat can give you insider info and might just get your foot in the door.
✨Tip Number 2
Show off your skills! Prepare a mini presentation or case study that highlights your experience with CRM strategy and Braze. This will demonstrate your expertise and passion during interviews.
✨Tip Number 3
Be ready to discuss your ideas! Think about how you would approach defining CRM strategy and optimising customer journeys. Bring these insights to the table when you meet the team.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining us at EDF.
We think you need these skills to ace CRM Strategy Owner in London
Some tips for your application 🫡
Show Your CRM Passion: When you're writing your application, let your enthusiasm for CRM shine through! Share specific examples of how you've led CRM strategies in the past and how you’ve used tools like Braze to create impactful customer journeys.
Be Data-Driven: Since this role is all about using data to shape customer experiences, make sure to highlight your experience with data analysis. Talk about how you've used insights to inform your CRM decisions and improve customer engagement.
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the skills and experiences that align with the job description. Show us how your background makes you the perfect fit for the CRM Strategy Owner role.
Apply Through Our Website: We want to make the application process as smooth as possible for you. So, be sure to apply through our website! It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team.
How to prepare for a job interview at EDF Energy
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies, especially with Braze. Familiarise yourself with its features and how they can enhance customer journeys. Be ready to discuss specific examples of how you've used data to shape effective CRM strategies in the past.
✨Showcase Your Leadership Skills
As a CRM Strategy Owner, you'll need to lead teams and champion best practices. Prepare to share experiences where you've successfully guided teams or projects. Highlight your ability to inspire collaboration and drive results through clear communication.
✨Demonstrate Your Analytical Mindset
Since this role involves building audience segments and optimising customer journeys, be prepared to discuss how you analyse data to inform your decisions. Bring examples of how your insights have led to improved customer engagement or successful campaigns.
✨Embrace a Culture of Testing
EDF values innovation and testing new ideas. Come equipped with examples of how you've implemented A/B testing or other experimental approaches in your previous roles. Discuss what you learned from these experiences and how they shaped your CRM strategies.
