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- Tasks: Lead CRM strategy to create personalised customer experiences using data and insights.
- Company: Join EDF, a forward-thinking company committed to personal success and inclusivity.
- Benefits: Competitive salary, annual bonus, flexible working, and customisable benefits like gym discounts.
- Why this job: Shape the future of customer engagement and make a real impact on an Electric Britain.
- Qualifications: Experience in leading CRM strategy and using Braze for effective delivery.
- Other info: Flexible working environment with a focus on career development and inclusivity.
The predicted salary is between 36000 - 60000 £ per year.
Ready to shape how we connect with millions of customers and create personalised experiences that feel simple and supportive? This is your chance to lead CRM strategy with purpose. At EDF, Success is Personal - for our customers and your career.
As our CRM Strategy Owner, you'll use data, insight and Braze to build clear, effective journeys across every customer touchpoint. Your work will help customers feel informed and supported as we move towards An Electric Britain. You'll join us on a competitive salary, working in a hybrid pattern that blends home and office time. You'll collaborate regularly with colleagues to share ideas, solve problems and keep customer needs at the heart of our decisions. You'll shape CRM direction, champion testing new ideas and lead our Braze super user community. You'll work closely with marketing and data teams, helping us build meaningful engagement and optimise the full customer lifecycle.
We're looking for a CRM Strategy Owner who brings clarity, structure and confidence to CRM development. To be shortlisted, you need to offer:
- Experience leading CRM strategy
- Hands on experience using Braze for CRM delivery
- Demonstrable experience shaping CRM planning and direction
What You'll Be Doing:
- Defining CRM strategy and roadmap across customer journeys
- Leading CRM governance and best practice for Braze
- Building clear audience segments with data teams
- Guiding marketing teams on CRM journeys and optimisation
- Supporting a culture of testing new ideas and measuring impact
Alongside a competitive salary, potential for an annual bonus, and a market leading pension scheme, your package will include customisable benefits such as electric vehicle leasing, discounted gym membership, life assurance, tech vouchers, experience days and more. At EDF, we believe there are multiple definitions of what it means to succeed. That's why we offer you the freedom to develop a career that's unique to you. Here, Success is Personal - it's your journey, powered by us. Everyone is welcome at EDF; we're committed to building a workforce that reflects gender balance, social mobility and inclusion of minority ethnic backgrounds, LGBTQ+ communities, and those with disabilities. As a Disability Confident employer, we will support applicants requiring adjustments.
Closing date for applications: 11.02.2026
Location: Flexible/Home working
Join us and find your success at EDF!
CRM Strategy Owner employer: EDF Energy
Contact Detail:
EDF Energy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Strategy Owner
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its CRM strategies. Show us that you understand their mission and how you can contribute to shaping customer journeys with Braze.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of CRM Strategy Owner. Highlight your hands-on experience with Braze and your ability to lead teams effectively.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows us you’re genuinely interested in joining our team at EDF.
We think you need these skills to ace CRM Strategy Owner
Some tips for your application 🫡
Show Your Passion for CRM: When writing your application, let your enthusiasm for CRM shine through! Share specific examples of how you've led CRM strategies in the past and how you can bring that experience to EDF. We want to see your passion for creating personalised customer experiences!
Highlight Your Braze Experience: Since we're looking for someone with hands-on experience using Braze, make sure to detail your familiarity with the platform. Talk about any successful campaigns you've run or insights you've gained while using Braze. This will help us see how you can hit the ground running!
Be Clear and Structured: In your written application, clarity is key! Use a structured format to present your ideas and experiences. This not only makes it easier for us to read but also showcases your ability to communicate effectively—an essential skill for the CRM Strategy Owner role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, you’ll find all the details you need about the position and our company culture there!
How to prepare for a job interview at EDF Energy
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies, especially with Braze. Familiarise yourself with its features and how they can enhance customer journeys. Be ready to discuss specific examples of how you've used data to shape effective CRM strategies in the past.
✨Showcase Your Leadership Skills
As a CRM Strategy Owner, you'll need to lead teams and champion best practices. Prepare to share experiences where you've successfully guided teams or projects. Highlight your ability to foster collaboration and drive results through clear communication.
✨Emphasise Data-Driven Decision Making
Since this role involves working closely with data teams, be prepared to discuss how you’ve used data insights to inform your CRM strategies. Bring examples of audience segmentation and how it has impacted customer engagement positively.
✨Be Ready to Innovate
EDF values testing new ideas, so come equipped with fresh concepts for CRM initiatives. Think about how you can optimise customer journeys and be ready to discuss how you measure the impact of these innovations. Show them you’re not just a follower but a leader in CRM development.
