At a Glance
- Tasks: Lead dynamic brand campaigns and connect clients with audiences through cultural insights.
- Company: Join a vibrant team at the forefront of brand marketing and culture.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Diverse and inclusive workplace welcoming all applicants.
- Why this job: Make a real impact by shaping how brands engage with culture and communities.
- Qualifications: Passion for consumer culture and experience in integrated brand campaigns.
The predicted salary is between 40000 - 50000 £ per year.
We are looking for a Senior Account Manager, Brand to join one of the most dynamic Brand teams in the industry. Brilliant Senior Account Managers are naturally curious, organised, collaborative and excited by solving problems. They build trusted client relationships, understand how to turn insight into action, and take pride in delivering work that exceeds expectations.
In this role, you will be a key day‑to‑day client lead and campaign driver across Brand and culture‑led accounts, helping brands show up credibly and distinctively in culture. You will combine earned communications expertise with strong marketing instincts, understanding how insight, creativity, audience behaviour and cultural relevance come together to drive brand growth and influence. You should be excited by the intersection of brand marketing, culture, creators, social behaviour and earned media, with a clear understanding of how modern brands build relevance and attention beyond traditional advertising.
Typical Activities
- Support the development of brand and cultural marketing strategies that help clients connect with audiences in relevant and meaningful ways.
- Translate audience, social and cultural insights into integrated campaign ideas that can earn attention organically across media, creators and communities.
- Help identify opportunities for brands to participate credibly in culture, trends, conversations and moments.
- Work closely with clients' marketing teams to ensure communications activity aligns with wider brand and business objectives.
- Contribute to the development of earned‑first creative ideas designed to drive conversation, advocacy and cultural impact.
- Understand the role of paid, creator and social amplification in extending the reach and effectiveness of earned campaigns.
- Bring an understanding of brand health, audience engagement and marketing effectiveness metrics alongside traditional communications KPIs.
Candidate Requirements
- A strong interest in consumer culture, brand marketing and audience behaviour, with a clear understanding of what earns attention and drives relevance online and offline.
- Experience working on integrated brand campaigns that sit across communications, social, influencer, partnerships and marketing channels.
- An understanding of how brands grow through cultural relevance, community participation and earned influence.
- Strong instincts for identifying culturally resonant opportunities, trends and audience behaviours.
- Familiarity with modern marketing planning principles, including audience segmentation, brand positioning and channel integration.
- Experience collaborating with marketing, social, creator, strategy and creative teams to deliver integrated campaigns.
- Understanding of how earned communications contributes to broader brand and commercial outcomes.
We are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your experience doesn't perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Senior Account Manager - Brand Marketing & Earned employer: Edelman
Join a vibrant and innovative team as a Senior Account Manager in Brand Marketing & Earned, where your creativity and strategic thinking will thrive in a collaborative environment. Our company champions diversity and inclusion, offering robust professional development opportunities and a culture that values curiosity and problem-solving. Located in a dynamic city, we provide a unique chance to engage with leading brands and cultural trends, ensuring your work not only meets but exceeds expectations.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Account Manager - Brand Marketing & Earned
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show off your personality! When you get an interview, let your passion for brand marketing and culture shine through. Be yourself and share your unique insights on how brands can engage with audiences.
✨Tip Number 3
Prepare for those tricky questions! Think about how your experience aligns with the role and be ready to discuss specific campaigns you've worked on. We want to hear how you’ve turned insights into action!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our dynamic team.
We think you need these skills to ace Senior Account Manager - Brand Marketing & Earned
Some tips for your application 🫡
Show Your Curiosity:We want to see your natural curiosity shine through in your application. Share examples of how you've explored brand marketing and cultural trends, and how that has influenced your work. This will help us understand your passion for the role!
Be Organised:A well-structured application speaks volumes about your organisational skills. Make sure your CV and cover letter are clear, concise, and tailored to the Senior Account Manager position. We love seeing candidates who can present their experience in a logical way!
Highlight Collaboration:Since this role involves working closely with clients and teams, emphasise your collaborative experiences. Share stories of successful projects where teamwork made a difference. It’s all about showing us how you can build those trusted relationships!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our dynamic team at StudySmarter!
How to prepare for a job interview at Edelman
✨Know Your Brand Marketing Basics
Before the interview, brush up on the fundamentals of brand marketing and earned media. Be ready to discuss how you’ve successfully integrated these elements in past campaigns. This shows your understanding of the role and your ability to contribute from day one.
✨Showcase Your Curiosity
Demonstrate your natural curiosity by asking insightful questions about the company’s current campaigns and their approach to cultural relevance. This not only highlights your interest but also gives you a chance to showcase your knowledge of audience behaviour and trends.
✨Prepare Real-Life Examples
Think of specific examples where you’ve turned insights into action or built strong client relationships. Use the STAR method (Situation, Task, Action, Result) to structure your responses. This will help you articulate your experience clearly and effectively.
✨Understand Their Culture
Research the company’s culture and recent projects. Be prepared to discuss how you can contribute to their goals and align with their values. Showing that you understand their brand and how you fit into their vision can set you apart from other candidates.
