At a Glance
- Tasks: Shape and deliver culturally relevant campaigns with creators and celebrities.
- Company: Join Edelman, a trusted voice in communication and cultural marketing.
- Benefits: Dynamic work environment, competitive salary, and opportunities for growth.
- Other info: Diverse and inclusive workplace that values creativity and collaboration.
- Why this job: Make an impact in pop culture through innovative storytelling and partnerships.
- Qualifications: Experience in creator partnerships and a passion for entertainment and culture.
The predicted salary is between 40000 - 50000 £ per year.
Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum. At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.
UEG is an award-winning global agency specializing in entertainment, sports and lifestyle marketing. We create breakthrough marketing by leveraging the people, places and platforms that shape pop culture. Our suite of services includes delivering partnership solutions for our clients across creator & celebrity partnerships, content, live experiences and sport.
The team at UEG is a dynamic group, bringing together best-in-class expertise across entertainment, sports and lifestyle, paired with a strong understanding of brand building and effective marketing communications. This is a fast-paced, culturally driven environment where a passion for entertainment, sport and storytelling is matched with the ambition to create work that drives real business impact.
As an Account Manager, Creator & Celebrity Partnerships, you will play a central role in shaping and delivering culturally relevant campaigns that connect brands with audiences through creators and celebrities. This is not a high-volume influencer management role - instead, it requires a strategic and creative thinker who can deliver standout, culturally resonant work.
You will lead campaigns that span social-first creator content (TikTok, Instagram, YouTube) while also developing and executing partnerships with macro creators and celebrities to create impactful campaign moments. You will also bring a strong understanding of storytelling formats — including long-form content such as YouTube series and podcasts - and how creators and celebrities can be leveraged within them.
Responsibilities- Contribute to and help shape creator & celebrity partnership strategies, including defining objectives, audiences, deliverables and budgets.
- Lead the delivery of creator-led social campaigns across TikTok, Instagram and YouTube, ensuring content is platform-native, culturally relevant and impactful.
- Develop and manage partnerships with macro creators and celebrities to create standout campaign moments that drive reach and cultural relevance.
- Identify opportunities for storytelling-driven content formats (e.g. YouTube series, podcasts, episodic content) and integrate creators and celebrities effectively within them.
- Collaborate closely with UEG client leads and Edelman teams (PR, social, brand, digital) to deliver integrated campaigns.
- Manage end-to-end campaign delivery, from ideation and talent sourcing through to execution, optimisation and reporting.
- Build and maintain strong relationships with creators, celebrity talent, agents and managers.
- Negotiate and manage creator and celebrity contracts, ensuring successful delivery and value for clients.
- Management and overseeing of a creator and celeb vetting workstream.
- Present and sell in ideas, campaign approaches and content strategies to clients and internal stakeholders.
- Thrive in fast-turnaround environments, delivering high-quality work under pressure.
- Stay ahead of cultural trends across entertainment, sport and social platforms, applying insights to campaign work.
- Support new business pitches, cultural insights work and ongoing development of the agency’s creator & celebrity offering.
- Proven experience in creator & celebrity partnerships, social campaigns or cultural marketing.
- Background in an agency environment delivering fast-paced, culturally relevant campaigns.
- Strong understanding of social platforms (TikTok, Instagram, YouTube) and how creators operate within them.
- Experience working with macro creators and/or celebrities on brand campaigns.
- Understanding of storytelling formats across digital platforms, including long-form content such as YouTube and podcasts.
- Strong client management, communication and presentation skills.
- Experience negotiating and managing creator/celebrity contracts.
- Highly organised with strong project management capabilities.
- Commercially minded with the ability to balance creativity and business outcomes.
- A proactive, solutions-focused mindset with the ability to thrive in a fast-moving environment.
- Deep interest in culture, entertainment and sport.
- Strong creative instincts and a passion for storytelling.
- Comfortable operating in a fast-paced, high-pressure environment.
- Collaborative team player with strong stakeholder management skills.
- Detail-oriented with a high standard for quality and execution.
This role is suited to someone who understands how to create meaningful cultural moments through creators and celebrities — not someone focused on high-volume influencer campaign delivery. We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Creator & Celebrity Partnerships Specialist in London employer: Edelman
Edelman is an exceptional employer that champions a culture of boldness, empathy, and curiosity, fostering an inclusive environment where diverse voices thrive. As part of the UEG team, you will engage in dynamic, culturally-driven campaigns that not only challenge your creativity but also offer ample opportunities for professional growth and collaboration with industry leaders. Located in a vibrant setting, Edelman provides a unique platform to make impactful contributions in the realms of entertainment, sports, and lifestyle marketing, ensuring that your work resonates with audiences and drives real business results.
StudySmarter Expert Advice🤫
We think this is how you could land Creator & Celebrity Partnerships Specialist in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Edelman and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Edelman are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Edelman on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Edelman. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Creator & Celebrity Partnerships Specialist in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Edelman. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Edelman:Show us that you’ve done your homework! In your application, briefly mention what you admire about Edelman’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Edelman
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Edelman will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Edelman, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
