At a Glance
- Tasks: Lead global PR programmes for a major sportswear brand and shape innovative strategies.
- Company: Join Edelman, the world's largest independent communications marketing agency.
- Benefits: Competitive salary, diverse workplace, and opportunities for professional growth.
- Other info: Collaborative culture focused on diversity, equity, and inclusion.
- Why this job: Make an impact in the sportswear industry while working with a dynamic team.
- Qualifications: Experience in client leadership and strategic communications required.
The predicted salary is between 43200 - 72000 £ per year.
Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum. At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.
The Company: Edelman is the world’s largest communications marketing agency with 4,500+ professionals across 65 offices worldwide. Since it was founded in 1952 it remains independent and family‑owned. The UK & Ireland offices boast more than 550 people with specialist expertise, including brand, research, corporate and financial, public affairs, science and health.
Brand team: Edelman Brand delivers high quality communications marketing solutions for a wide range of clients and has a simple mission: “To always be the agency of the moment”. To achieve this, we employ our best skills and capabilities to help elevate brands from pedestrian to first rate, to motivate audiences from passive to passionate, and to captivate prospects and convert them to clients.
The Role: Edelman is seeking an Associate Director to join our Brand team in London, working on a major global sportswear brand within its Performance portfolio. This is a senior, client‑facing role, leading global PR programmes across Performance categories such as running, training, outdoor and sport‑specific performance. The role will act as a central hub between the global client team and regional markets, with a particular focus on EMEA and North America. The Associate Director will work closely with a Director to shape strategy, lead execution, manage teams, and provide trusted senior counsel — ensuring world‑class delivery across a complex, multi‑market brief.
Requirements Of The Role:
- Client Leadership & Strategic Counsel: Act as a senior day‑to‑day client lead for a global sportswear brand, building strong, trusted relationships with global and regional stakeholders. Help shape global Performance PR strategy across multiple categories, markets and moments. Translate business and brand objectives into integrated, earned‑first communications programmes. Confidently counsel clients on reputational, cultural, and communications opportunities and risks. Lead planning for key calendar moments (e.g. product launches, sport moments, innovation stories, seasonal peaks).
- Global Programme Management: Oversee the development and delivery of multi‑market PR programmes, coordinating teams across EMEA and North America. Ensure consistent strategic direction while enabling local market relevance and activation. Lead global toolkits, messaging frameworks, and playbooks for regional teams. Manage multiple workstreams simultaneously, ensuring quality, consistency, and pace.
- Earned Media, Culture & Influence: Lead earned media strategies across performance categories, including innovation, athlete storytelling, and community‑led narratives. Drive culturally relevant storytelling that connects performance innovation with real‑world participation. Oversee influencer, creator, and community engagement strategies aligned to performance credibility. Ensure strong integration of traditional media, digital, social and experiential PR.
- Team Leadership & Development: Line‑manage and mentor junior team members, setting clear expectations and supporting progression. Foster a high‑performing, collaborative team culture across disciplines and geographies.
- Commercial & Operational Excellence: Support budget management, resourcing, and forecasting.
Associate Director in London employer: Edelman
Edelman is an exceptional employer that champions innovation and inclusivity in the heart of Greater London. With a strong focus on employee growth, we offer comprehensive training and development opportunities, alongside a vibrant work culture that encourages collaboration and creativity. Join us to be part of a dynamic team where your contributions directly impact healthcare marketing strategies and client success.
StudySmarter Expert Advice🤫
We think this is how you could land Associate Director in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to current employees at Edelman. A friendly chat can open doors you didn’t even know existed!
✨Tip Number 2
Prepare for interviews by researching Edelman’s recent campaigns and values. Show us that you’re not just another candidate; demonstrate your understanding of our mission and how you can contribute to our bold, empathetic, and curious culture.
✨Tip Number 3
Practice your pitch! Be ready to articulate your experience and how it aligns with the Associate Director role. We want to hear how you can lead global PR programmes and build strong relationships with clients. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, it shows us you’re serious about joining the team at Edelman.
We think you need these skills to ace Associate Director in London
Some tips for your application 🫡
Be Authentic:When you're writing your application, let your true self shine through. We want to see your personality and how you align with our values at Edelman. Don't just list your skills; share stories that showcase your experience and passion for the role.
Tailor Your Application:Make sure to customise your application for the Associate Director position. Highlight relevant experiences that demonstrate your ability to lead global PR programmes and manage teams. Show us how your background fits perfectly with our mission of delivering high-quality communications.
Showcase Your Curiosity:We love a curious mind! In your application, mention how you've approached challenges with curiosity and boldness in the past. This will resonate with our culture and show us that you're ready to contribute to our relentless pursuit of progress.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company and culture!
How to prepare for a job interview at Edelman
✨Know Your Stuff
Before the interview, dive deep into Edelman's values and mission. Understand their approach to diversity, equity, inclusion, and belonging. This will help you align your answers with their culture and show that you're genuinely interested in being part of their team.
✨Showcase Your Leadership Skills
As an Associate Director, you'll need to demonstrate strong leadership capabilities. Prepare examples from your past experiences where you've successfully led teams or projects, especially in a client-facing role. Highlight how you built relationships and managed multiple workstreams.
✨Be Ready for Strategic Discussions
Expect questions about how you would shape global PR strategies. Think about how you can translate business objectives into effective communications programmes. Be prepared to discuss specific campaigns you've worked on and the impact they had.
✨Cultural Relevance is Key
Edelman values culturally relevant storytelling. Bring examples of how you've connected brands with real-world participation or community narratives. Show that you understand the importance of integrating traditional media with digital and social platforms.
