Global Brand PR Lead – Sportswear
Global Brand PR Lead – Sportswear

Global Brand PR Lead – Sportswear

Full-Time 43200 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead global PR initiatives for a major sportswear brand and shape impactful strategies.
  • Company: Dynamic global communications agency based in Greater London.
  • Benefits: Competitive salary, diverse workplace, and significant exposure to high-profile accounts.
  • Why this job: Make a real impact in the sportswear industry while leading innovative PR campaigns.
  • Qualifications: Strong international PR background with leadership skills in consumer and lifestyle sectors.
  • Other info: Join a diverse team and enjoy a vibrant work culture.

The predicted salary is between 43200 - 72000 £ per year.

A global communications agency in Greater London is seeking an Associate Director to lead PR initiatives for a major sportswear brand. This senior role involves managing global programmes, shaping strategies, and providing trusted counsel to clients.

The ideal candidate will have a strong background in international PR, particularly in consumer and lifestyle sectors, and exceptional leadership skills. This position offers significant exposure and influence on high-profile international accounts, fostering a diverse and inclusive workplace environment.

Global Brand PR Lead – Sportswear employer: Edelman

As a leading global communications agency based in Greater London, we pride ourselves on fostering a dynamic and inclusive work culture that champions creativity and collaboration. Our employees benefit from extensive professional development opportunities, allowing them to grow their careers while working on high-profile international accounts in the sportswear sector. Join us to be part of a team that values innovation and empowers you to make a meaningful impact in the world of PR.
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Contact Detail:

Edelman Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Global Brand PR Lead – Sportswear

Tip Number 1

Network like a pro! Reach out to industry contacts and attend events related to sportswear and PR. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.

Tip Number 2

Showcase your expertise! Create a portfolio that highlights your previous PR campaigns, especially those in the consumer and lifestyle sectors. We want to see how you’ve shaped strategies and managed global programmes.

Tip Number 3

Prepare for interviews by researching the brand thoroughly. Understand their values, recent campaigns, and market position. We need to demonstrate that we’re not just passionate about sportswear, but also aligned with their vision.

Tip Number 4

Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.

We think you need these skills to ace Global Brand PR Lead – Sportswear

International PR
Consumer Sector Expertise
Lifestyle Sector Expertise
Leadership Skills
Strategic Thinking
Client Management
Global Programme Management
Communication Skills
Diversity and Inclusion Awareness
Influence and Persuasion
Crisis Management
Media Relations
Campaign Development
Stakeholder Engagement

Some tips for your application 🫡

Show Your Passion for Sportswear: When writing your application, let your enthusiasm for the sportswear industry shine through. We want to see how your passion aligns with the brand's values and mission.

Highlight Your PR Experience: Make sure to showcase your international PR experience, especially in consumer and lifestyle sectors. We’re looking for specific examples of successful campaigns you've led or contributed to that demonstrate your expertise.

Tailor Your Application: Don’t just send a generic application! We want to see that you’ve tailored your CV and cover letter to this role. Mention the key responsibilities from the job description and how your skills match them.

Apply Through Our Website: For the best chance of success, make sure to apply through our website. It’s the easiest way for us to keep track of your application and ensures it gets to the right people!

How to prepare for a job interview at Edelman

Know Your Brand Inside Out

Before the interview, dive deep into the sportswear brand you'll be representing. Understand their values, recent campaigns, and market positioning. This knowledge will help you demonstrate your passion and alignment with their vision.

Showcase Your PR Success Stories

Prepare specific examples of successful PR initiatives you've led in the past, especially in the consumer and lifestyle sectors. Highlight your strategic thinking and leadership skills, as these are crucial for the role.

Be Ready to Discuss Global Strategies

Since this role involves managing global programmes, think about how you would approach PR on an international scale. Be prepared to discuss cultural nuances and how they impact communication strategies.

Emphasise Diversity and Inclusion

This position values a diverse and inclusive workplace. Share your experiences or ideas on fostering inclusivity within teams and campaigns. It shows you're not just a fit for the role but also for the company culture.

Global Brand PR Lead – Sportswear
Edelman

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