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- Tasks: Lead exciting research projects and analyse media trends to shape client strategies.
- Company: Join Edelman, a global leader in communications with a culture of trust and innovation.
- Benefits: Enjoy a supportive environment, career growth, and the chance to make a real impact.
- Why this job: Be part of a dynamic team that values boldness, empathy, and curiosity.
- Qualifications: Degree in relevant fields and experience in research or analytics required.
- Other info: Diverse workplace where your unique perspective is celebrated.
The predicted salary is between 50000 - 60000 £ per year.
Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum. At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.
As a Senior Insights Manager, you will be responsible for managing medium to large scale secondary and digital analytics research projects. This will include using a suite of media monitoring and social listening tools, as well as media measurement methodologies, to track information and produce actionable research reports to guide our clients’ communications strategy. The work will be primarily conducted in English so fluency, both written and verbal, is essential. This is a unique opportunity to be a part of a highly visible, growing department and work with large global clients helping to analyse and shape their brand strategy and evaluate their performance.
Key Responsibilities- Manage secondary and digital analytics projects from start to finish, working on multiple projects concurrently across a variety of sectors and methodologies.
- Analyse media coverage (traditional print, online and / or social media).
- Monitor key brands & topics – including sensitive ones – for our clients.
- Perform media measurement for internal and external communication actions or campaigns.
- Identify key influencers and trends relevant to our clients.
- Benchmark our clients with their direct competition.
- Conduct landscape and whitespace analysis for our clients so they can define their positioning on their market.
- Analyse quantitative and qualitative data, as well as historical performance, to produce actionable insights and strategic recommendations.
- Writing presentations, using visual storytelling, and presenting to clients.
- Client relationship management; be responsible for day-to-day client communications, understand their needs, offer guidance and counsel, provide them with both strategic and operational recommendations, etc.
- Proposal writing, including methodological design and costing.
- Help manage accounts, supporting on proposal development, project management, and resource planning.
- Provide strategic and consultative guidance to the Edelman teams and our end clients.
- Mentor junior analysts on the team with executing methodological approaches into real-life implementation and production.
- College or university degree in business, communications, social or political science, statistics, mathematics, economics, etc., or equivalent work experience in a similar role.
- Previous experience in research (in an agency/research institute or in-house/client-side, etc.).
- Substantial hands-on online & social listening experience, audience analysis or data/statistical analysis, preferably with exposure to consumer insights and media research.
- Expert knowledge of a mix of tools, including but not limited to:
- Listening tools: Brandwatch, Meltwater, TalkWalker, Synthesio, Cision, NetBase, other.
- Audience profiling: Statista, Global Web Index, Demographics Pro, other.
- Search and web: Similar Web, Google AdWords, Answer The Public, other.
- Data analysis: Quid, Google Analytics, Tableau, other.
- Trends analysis: eMarketer, Mintel, Google Trends, WARC, other.
We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Senior Insights Manager (Media & Research) FTC in London employer: Edelman DXI
Contact Detail:
Edelman DXI Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Insights Manager (Media & Research) FTC in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values, like boldness and empathy, so you can show how you fit right in. Tailor your answers to reflect their mission!
✨Tip Number 3
Practice your presentation skills! As a Senior Insights Manager, you'll need to communicate findings clearly. Use visual storytelling techniques to make your insights pop during client meetings.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Senior Insights Manager (Media & Research) FTC in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Insights Manager role. Highlight your relevant experience in media analytics and research, and show us how your skills align with our values of boldness, empathy, and curiosity.
Showcase Your Analytical Skills: We want to see your analytical prowess! Include examples of past projects where you've used data to drive insights. Mention specific tools you've worked with, like Google Analytics or Brandwatch, to demonstrate your hands-on experience.
Be Clear and Concise: When writing your application, clarity is key. Use straightforward language and avoid jargon. We appreciate a well-structured presentation of your ideas, so make it easy for us to see your thought process and insights.
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows us you're keen on joining our team!
How to prepare for a job interview at Edelman DXI
✨Know Your Tools
Familiarise yourself with the media monitoring and social listening tools mentioned in the job description, like Brandwatch and Google Analytics. Be ready to discuss how you've used these tools in past projects and the insights you derived from them.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess by discussing specific examples where you've turned data into actionable insights. Use clear, concise language to explain your thought process and the impact of your recommendations on previous clients or projects.
✨Master the Art of Storytelling
Since visual storytelling is key for this role, practice presenting your findings in a compelling way. Create a mock presentation that highlights your ability to communicate complex information clearly and engagingly, as if you were presenting to a client.
✨Emphasise Team Collaboration
Edelman values collaboration, so be prepared to share experiences where you've worked effectively within a team. Highlight your mentoring skills and how you've supported junior analysts, showcasing your ability to foster a positive team environment.