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- Tasks: Lead global PR programmes for a major sportswear brand and manage multi-market strategies.
- Company: Edelman, the world's largest independent communications marketing agency.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Join a dynamic team and shape impactful communications in the sports industry.
- Qualifications: Experience in client leadership, strategic counsel, and team management.
- Other info: Embrace a culture of diversity, equity, and inclusion while driving innovative campaigns.
The predicted salary is between 36000 - 60000 £ per year.
Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.
At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.
The Company
Edelman is the world’s largest communications marketing agency with 4,500+ professionals across 65 offices worldwide. Since it was founded in 1952 it remains independent and family-owned. The UK & Ireland offices boast more than 550 people with specialist expertise, including brand, research, corporate and financial, public affairs, science and health. These Communications marketing experts adopt a ‘client first’ approach, building teams that also include specialist communications skillsets of planning, creative and digital marketing.
Brand team
Edelman Brand delivers high quality communications marketing solutions for a wide range of clients and has a simple mission: ‘To always be the agency of the moment’. To achieve this, we employ our best skills and capabilities to help elevate brands from pedestrian to first rate, to motivate audiences from passive to passionate, and to captivate prospects and convert them to clients.
The Role
Edelman is seeking an Associate Director to join our Brand team in London, working on a major global sportswear brand within its Performance portfolio. This is a senior, client-facing role, leading global PR programmes across Performance categories such as running, training, outdoor and sport-specific performance. The role will act as a central hub between the global client team and regional markets, with a particular focus on EMEA and North America. The Associate Director will work closely with a Director to shape strategy, lead execution, manage teams, and provide trusted senior counsel — ensuring world-class delivery across a complex, multi-market brief.
Requirements of the role:
- Client Leadership & Strategic Counsel
- Act as a senior day-to-day client lead for a global sportswear brand, building strong, trusted relationships with global and regional stakeholders
- Help shape global Performance PR strategy across multiple categories, markets and moments
- Translate business and brand objectives into integrated, earned-first communications programmes
- Confidently counsel clients on reputational, cultural, and communications opportunities and risks
- Lead planning for key calendar moments (e.g. product launches, sport moments, innovation stories, seasonal peaks)
- Global Programme Management
- Oversee the development and delivery of multi-market PR programmes, coordinating teams across EMEA and North America
- Ensure consistent strategic direction while enabling local market relevance and activation
- Lead global toolkits, messaging frameworks, and playbooks for regional teams
- Manage multiple workstreams simultaneously, ensuring quality, consistency, and pace
- Earned Media, Culture & Influence
- Lead earned media strategies across performance categories, including innovation, athlete storytelling, and community-led narratives
- Drive culturally relevant storytelling that connects performance innovation with real-world participation
- Oversee influencer, creator, and community engagement strategies aligned to performance credibility
- Ensure strong integration of traditional media, digital, social and experiential PR
- Team Leadership & Development
- Line-manage and mentor junior team members, setting clear expectations and supporting progression
- Foster a high-performing, collaborative team culture across disciplines and geographies
- Commercial & Operational Excellence
- Support budget management, resourcing, and forecasting
Associate Director in London employer: Edelman DXI
Contact Detail:
Edelman DXI Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values, especially around diversity and inclusion, as this is key for a role at Edelman. Tailor your responses to show how you align with their mission.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources to refine your answers. Focus on showcasing your leadership skills and strategic thinking, which are crucial for an Associate Director role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at Edelman. Don’t miss out on the chance to make your mark!
We think you need these skills to ace Associate Director in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Associate Director role. Highlight your experience in client leadership and strategic counsel, as these are key aspects of the job. We want to see how your skills align with our mission at Edelman!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use specific examples that demonstrate your ability to lead global PR programmes and manage teams effectively. This will help us understand the impact you've made in your previous roles.
Be Authentic: Let your personality shine through in your application. We value boldness and curiosity, so don’t be afraid to express your passion for communications and brand strategy. Authenticity goes a long way in making a memorable impression!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re genuinely interested in joining our team at Edelman!
How to prepare for a job interview at Edelman DXI
✨Know Your Brand Inside Out
Before the interview, dive deep into the global sportswear brand you'll be working with. Understand their mission, values, and recent campaigns. This will not only help you answer questions confidently but also show your genuine interest in the role.
✨Showcase Your Strategic Thinking
Prepare to discuss how you've shaped PR strategies in the past. Think of specific examples where you've translated business objectives into successful communications programmes. Be ready to explain your thought process and the impact of your strategies.
✨Demonstrate Leadership Skills
As an Associate Director, you'll be leading teams. Share experiences where you've managed projects or mentored junior team members. Highlight how you foster collaboration and drive results, as this will resonate well with their emphasis on team culture.
✨Be Culturally Relevant
Edelman values culturally relevant storytelling. Prepare examples of how you've engaged audiences through innovative narratives or community-led initiatives. Discuss how you can connect performance innovation with real-world participation to align with their goals.
