At a Glance
- Tasks: Shape the Gallery's public profile and engage audiences through creative marketing strategies.
- Company: Join a vibrant art gallery dedicated to expanding its reach and impact.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Work collaboratively in a dynamic team and enjoy flexible working hours.
- Why this job: Make your mark in the art world while developing innovative marketing campaigns.
- Qualifications: 2-5 years in a similar role with strong copywriting and digital skills.
The predicted salary is between 35000 - 45000 € per year.
The Communications & Marketing Manager plays a key role in shaping the Gallery’s public profile, audience engagement, and commercial reach. The role is responsible for developing digital content and managing all public communications, delivering strategic marketing and implementing effective, measurable campaigns that increase the visibility of the Gallery, support commercial objectives, expand audiences, and promote exhibitions, events, fairs, and wider programme activity.
Core areas of responsibility
- Communications: website, newsletter and social media
- Content creation: social media assets, video teasers, exhibition walkthroughs
- Website management
- Manage external agencies
- Brand oversight
Accountabilities
- Communications
- Newsletters: Design and schedule newsletters, announcements, and direct marketing across all gallery activities in a timely and consistent manner
- Social media: manage Instagram/Youtube channels, including content creation, scheduling, and campaign delivery across exhibitions, fairs, and events
- Liaise with gallery team, artists’ studios and institutions to obtain marketing materials
- Manage external PR and content agencies
- Data analysis: report on website/social media engagement using relevant tools and data, providing insights and recommendations for improvement
- Content creation
- Video production: create/manage production of video content and assets, including teasers, exhibition walkthroughs, and artists talks, for social channels, website and sales materials
- Coordinate external videographer and photographer for exhibitions, fairs, and events
- Website
- Manage website across News, Media, Events pages for both gallery locations
- Ensure the website remains current and aligned with gallery programming, institutional exhibitions and external solo/group exhibitions on case-by-case basis
- Support and manage project-based website development as required
- Written content
- Adapt and tailor copy as provided with resources from Exhibitions Team and individual research for different platforms, including newsletters, website, video content and social media
- Format press releases provided by the Exhibitions Team for distribution
- Brand oversight
- Internal brand ambassador, ensuring that all gallery communications and materials adhere to its brand guidelines, maximising the consistent visibility of the gallery’s brand across all media
Key performance indicators
- Website consistently up to date and reflective of current exhibitions and gallery activity
- Dynamic and effective content creation (written and audio-visual)
- Growth in social media following and engagement
- Consistent application of gallery brand across all platforms
- Effective budget management and evidence of value for money across communications activity
Skills and experience
- 2 to 5 years’ experience in an equivalent role
- Excellent copy-writing skills and knowledge of contemporary art
- Strong digital and IT skills, proficient across a range of platforms and programmes with ability to use, create and edit digital media (e.g., Adobe Suite/Canva)
- Thorough understanding of digital media platforms (e.g., Instagram/Meta/paid media) and audience growth to develop targeted campaigns
- Outstanding sense of initiative and ability to generate effective and creative marketing ideas, further informed by a data-driven approach
- Highly organised, process-driven approach with strong attention to detail
- Ability to work independently while contributing effectively as part of a team
- Strong knowledge of the industry
Other requirements
Applicants for this role will be expected to show previous experience of working across the key duties and responsibilities outlined above. The role requires working Saturdays on a rotational basis.
Communications & Marketing Manager employer: Edel Assanti
As a Communications & Marketing Manager at our Gallery, you will thrive in a vibrant and creative environment that values innovation and collaboration. We offer competitive benefits, a supportive work culture that encourages professional growth, and the unique opportunity to engage with contemporary art while expanding our audience reach. Join us in making a meaningful impact through strategic marketing and dynamic content creation in a location that celebrates artistic expression.
StudySmarter Expert Advice🤫
We think this is how you could land Communications & Marketing Manager
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with professionals on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best work, especially in digital content creation and social media management. We want to see your creativity shine through, so make sure it’s easy to access and visually appealing.
✨Tip Number 3
Prepare for interviews like a pro! Research the gallery, understand their brand, and come up with ideas on how you can enhance their communications and marketing strategies. We love candidates who are proactive and have a clear vision of how they can contribute.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for passionate individuals who can help us elevate our gallery’s profile and engage audiences effectively.
We think you need these skills to ace Communications & Marketing Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Communications & Marketing Manager role. Highlight your relevant experience in digital content creation and marketing strategies that align with our gallery's objectives.
Show Off Your Creativity:We love seeing creative flair! Include examples of your previous work, like social media campaigns or newsletters you've designed. This will help us understand your style and how you can contribute to our brand.
Be Data-Driven:Don’t forget to mention any experience you have with data analysis. We’re keen on candidates who can report on engagement metrics and use insights to improve campaigns, so share any relevant tools or methods you've used.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you don’t miss out on any important updates about the role!
How to prepare for a job interview at Edel Assanti
✨Know Your Audience
Before the interview, research the gallery's current exhibitions and marketing strategies. Understanding their audience engagement tactics will help you tailor your responses and show that you're genuinely interested in their work.
✨Showcase Your Creativity
Prepare examples of past campaigns or content you've created that align with the gallery's mission. Bring along a portfolio or digital samples to demonstrate your skills in copywriting, social media management, and video production.
✨Be Data-Driven
Familiarise yourself with key metrics related to social media engagement and website performance. Be ready to discuss how you've used data analysis in previous roles to inform your marketing strategies and improve campaign effectiveness.
✨Emphasise Team Collaboration
Highlight your ability to work independently while also being a team player. Share specific examples of how you've collaborated with different departments or external agencies to achieve successful marketing outcomes.
